Digital marketing for Hotels Industries. SEO for Hotels SEM for Hotels PPC for Hotels Email Marketing for Hotels Online Lead Generation for Hotels

1. Digital Services
VIBES COMMUNICATIONS

2. Digital Services
Online
Marketing
Website
Development
Design &
Development
Continuous
User
Engagement
SEO
Relevant
keywords
On page
Off page
SEM/PPC
As per budget
As per
geography
Social Media
Channels
FB
Pinterest
Google+
Twitter
Mailers
New
Customers
Existing
Customers
Paid Ads
Social Media
Channels
Targeted sites
where
customers visit
Affiliate
Marketing Mobile Apps

3. SIX main reasons WHY Websites fail
1. Not Built Right (for Mobile Devices) - 93.3% of SMB websites are not mobile-compatible and
will not render successfully on mobile devices, including smartphones
2. (Anti-)Social Media - 80.5% of SMB websites have no social media links—Facebook, Twitter,
Pinterest, Google+, LinkedIn, foursquare, etc.
3. E-Fail - 74.7% of SMB websites lack an email link on their homepage for consumers to contact the
business.
4. (Lack of) Information, Please
65.7% of SMB websites lack a form-fill option to enable consumers to request information.
5. E.T. Can't Phone Home
60% of SMB websites have no toll-free or local business phone number listed on the homepage.
6. SEO/ PPC struggles
56.3% of SMB websites have no keyword info for search engine discovery
Source ; eMarketeer

4. Website Development/Revamp
 Website Development/revamp on
HTML5 Framework
 CMS Based Website
 Responsive so that it adjusts as
per screen size
 User Engagement Mechanisms in
form of logins, contest, content,
live chat, booking engine
 Vibes would share a new design
for your website look & feel
http://www.sollunaresort.com/
Vibes is currently working with a 5 Star Resort property at Corbett. Have a look

5. Digital/ Internet marketing
SEO SEM SMO Email
Campaigns
On-page Optimization
Meta tag, Title Tag
Implementation
Sitemap Implementation
Alt tag Implementation
Anchor Tag Optimization
Structure Navigation
Textual Content
Optimization
Off-page Promotions:
Article Writing
Article Syndication
Manual Directory
Submission
Social Bookmarking
Manual Link Request to
themed site
Ads
Google Adwords
20 Keywords
Implementation
PPC
Geo Targeting Setup
Conversion Tracking
Textual Content
Optimization
Keyword competitor
analysis
Social Media
FB, Linkedin, G+,
Twitter, Pinterest
Strategy
Implementation
Page Design
User Engagement
Paid Ads
Content Management
Campaign
Management
Email Campaigns
Designing HTML Emails
Sending Bulk Emails to
targeted data set
Capturing responses

6. What would be done for your Hotel
SEO Strategy for
keywords as per local &
national geography
Also we can plan for
International Places like
Europe, Middle East, South
East
A campaign through
Google Adwords would
be planned with SEO for
supporting your Hotel
across web where SEO is
not helping

7. Social Media
 Seasonal campaigns over Facebook
to connect to Young audience
 Corporate campaigns over Linkedin
to target corporates
 Twitter and Youtube would be used
for user engagement.
 # YourHotel can be used to connect
to Twitter users for Twitter
campaign
 Commenting and reviews on Travel
Portals would add value to current
campaign

8. Mobile Application
 An app can be developed
on Android to start with
 App would have booking,
promotions, user
engagement, reviews etc.
 This app could be a great
marketing platform to
reach to target
corporates, HNIs, NRIs and
Foreigners.

9. Cost Sheet-Website & Mobile
 Website Development Charges- To be charged as
per the effort, creativity, functionality and
requirements
 Mobile Development Charges-Android App
development would depend on the requirements.

10. Cost Sheet per month
SEO PPC Facebook Twitter &
Linkedin
Blog Mail Advertisements
on Affiliate
Channels
10 Keywords 50 Keywords Page Updation &
Profile
Maintenance
Profile
Maintenance
Blog Channel to
be developed
HTML Mailers Social Media
Platforms
Indian
Geography
Any geography Content
Management
Adding
professional users
Content
Management
Bulk Sending Travel Portals
No. of keywords Vibes would
charge 20% as
agency fee for
management
Creative
Management
Contacting
through personal
and group
channels
On page and off
page activities
Generating Likes
Tentative Cost

11. Thank You
Avaneendra Mishra
+91 9650858881
avaneendra@vibescom.in
http://vibescom.in