This document discusses the rise of live video and provides ideas for how the multi-family housing market can use live video. It outlines the key elements that enabled live video's growth, including increased mobile adoption and bandwidth. Popular live video apps like Periscope, Facebook Live, and Instagram Live are summarized. The document suggests the multi-family housing market can use live video to build relationships, provide tours of properties, showcase amenities, and run events. Ideas for live video content include walking through the leasing process, offering specials, and meeting staff or tenants.

1. The Live Video Revolution:
How the Multi-Family Market Can Build
Relationships and Get More Business
with Live Video
Joel Comm
@joelcomm

2. Online Since 1980
About Joel

3. About Joel
• Author of 13 Books
• Creator of Yahoo! Games
• #1 iPhone App Developer
• Reality Show Producer
• Social Influencer
• Live Video Marketing Expert

4. Social Media Influencer
• Twitter - 825,000 followers
• Facebook - 55,000 followers
• Instagram - 6400 followers
• Google Plus - 33,000 followers
• Snapchat - 8000 followers
• LinkedIn - 22,000 connections
• Periscope - 20,000 followers

6. The Next Big Thing…
▸1995 – Website
▸1997 – Online Gaming
▸1999 - Ecommerce
▸2004 – Site Monetization
▸2007 – Social Media
▸2008 - iPhone Applications
▸2009 - Mobile Marketing
▸2017 ... ?

7. The Live Video Revolution
Has Arrived!

9. Today
We Will…
• Explore Options for Live Video
• Reveal the Formula for Success
• Share Ideas for Real-Life Applicatio

10. Going Live circa 2008

11. Mobile Use Bandwidth
Apps
Key Elements for Live Video

12. Mobile
Adoption
Increased
Bandwidth
Easy-to-Use
Apps
The
Perfect
Storm
2015

13. March 2015 - Periscope

14. • Owned by Twitter
• Simple interface
• Ideal for on-the-go and spontaneous broadcasts
• Man-on-the-street or ask-me-anything feel
• No production tools
Periscope

15. Plays in
Twitter
Stream

16. Periscope
will become
Twitter Live

17. 2015 - Facebook Live

18. Facebook Live
has arrived for…
• Personal Pages
• Business Pages
• Groups
• Events

19. Going live
is easy…

20. Enter
subject
and GO!

21. Why Facebook Live?
• Over 1.8 Billion People on Facebook
• Instant Global Audience
• Zuckerberg is ALL-IN on Live Video
• $2 Billion to Oculus for Virtual Reality
• 360 Live Video Coming Soon
• Ongoing Development of New Tools

24. 2016 - Instagram Live

25. Old School

26. New School!

28. Be Real & Authentic
to Connect with
Friends, Customers and
Propsects

29. Establishing Trust
• Like me
• Know me
• Trust me
• Pay me

30. Zig Ziglar
People don’t care
how much you know
until they know how
much you care

31. The Formula for Social Media
Real Content
+ Engagement
= Relationship

34. 360 Live!

36. So Much Opportunity!

37. Storytelling is the
Cornerstone of Live Video
• Educational / Informative
• Inspirational / Motivational
• Entertaining / Fun
• Experiential
• Where you are
• Who you are with
• What you are doing

38. • Show an Empty Apartment
• Showcase Furnished Apartment
• Meet the Staff
• Explore the Neighborhood
• Show Building in Progress
• Show New Features / Amenities
• Tour the Fitness Center or Pool
• Broadcast an Event
• Conduct an Interview
Ideas for Live Video

39. • Walk Through Leasing Process
• Offer Time-Sensitive Specials
• Do Question & Answer
• Run a Contest
• Provide Packing & Moving Tips
• Meet the Tenants
• Motivate or Inspire
• Be Spontaneous!
Ideas for Live Video

40. Are Your Gears Spinning?
Ideas for Live Video
Q & A

41. @joelcom
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