This document discusses emerging digital marketing trends for small and medium businesses, with a focus on digital video. It provides the following key points:
1. Facebook is the dominant social media platform, used by 72% of online adults and 77% of SMB video advertisers. Instagram and Snapchat are growing rapidly, especially for video ads on Instagram.
2. SMBs spend on average $88,000 on advertising annually, using 13 different media channels. Over half of SMBs plan to increase their budgets in the next year.
3. While traditional media still commands the largest share, the digital portion of local advertising is growing rapidly and is projected to reach 40% of total ad spending by 2020, driven especially
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Emerging B2C Digital Marketing Trends with a Focus on Video by Richard V. Ducey, Ph.D.
1. Guiding Media. Inspiring Innovation. Leading Local.
Emerging B2C Digital Marketing Trends
With Focus on Digital Video on the Rise Among Marketers
Rick Ducey
Managing Director
rducey@biakelsey.com
January 28, 2016