The document discusses various pricing strategies and considerations including psychological pricing, cost-based pricing, competitor-based pricing, and promotional pricing. It also covers pricing objectives, factors that influence pricing decisions, and common problems in setting prices. Examples and case studies are provided to illustrate pricing concepts along with references for further reading.

3. AJAY CHOURSIYA 04. PRANAV GHEE WALA 09. SOURABH PANDIT 23. SAILY RAIRIKAR 30. ASHISH SHAH 37. GROUP MEMBERS

6. Psychological pricing Mark-up pricing Pricing objectives Non-Price Variables Selling Cost

7. Cost plus pricing Competitor based pricing Promotional pricing Penetration pricing Price discrimination Skimming

8. Most Flexible Marketing Mix Variable Setting the Right Price Trigger of First Impressions Important of sales promotion

9. Partial cost recovery Profit margin maximization Profit maximization Revenue maximization Quality leadership Quantity maximization Status quo

10. Costs Survival Price Current Profit Maximization Price Market Share Price Product Quality Price

11. CUSTOMERS SUPPLIERS CHANNEL MEMBERS COMPETITORS GOVERNMENT AGENCIES EXTERNAL FACTORS

12. Problem of Price Setting Eye on Competitor Price Change Circumstances of price cut Problem of pricing PROBLEMS

13. EXAMPLE

14. CASE STUDY

15. Specific Decision Proper Information Decision Depend on Situation CONCLUSION

16. www.google.com www.wikipedia.com books:- 1.Marketing management - David mercer 2.Marketing research - Bradely 3.Marketing – Dholakia khurana Bhandari jain REFERENCE