Social Media Takes Muscles: : A Workout for Improving Conversion and Merchand...FastPivot
In this webinar presented by social media experts TurnTo & FastPivot, you’ll learn specific steps that must be taken to realize true social success. FastPivot gives takeaways on content creation while TurnTo be walks Yahoo! merchants through the various ways of leveraging social on-site.
Social Media Content Strategy: Content is KingMorgan Brown
Creating an effective social media program requires a content creation and marketing strategy. In this presentation I cover the basics of creating a content strategy for Facebook, YouTube, Twitter and Flickr. In particular, Facebook presents an interesting content strategy challenge with the need for marketers and brands to optimize content for Facebook's EdgeRank.
This workshop is designed to help you develop a social media workflow for your organization. Topics include: how to develop a communications strategy, how to generate followers and stimulate discussion, how to create a social media identity, how to manage your time, and how to measure success. Examples will be presented at every stage to help you envision a successful strategy using social media tools.
This workshop was presented at Cambridge Community Television on Thursday, January 21, 2010.
Social Media Takes Muscles: : A Workout for Improving Conversion and Merchand...FastPivot
In this webinar presented by social media experts TurnTo & FastPivot, you’ll learn specific steps that must be taken to realize true social success. FastPivot gives takeaways on content creation while TurnTo be walks Yahoo! merchants through the various ways of leveraging social on-site.
Social Media Content Strategy: Content is KingMorgan Brown
Creating an effective social media program requires a content creation and marketing strategy. In this presentation I cover the basics of creating a content strategy for Facebook, YouTube, Twitter and Flickr. In particular, Facebook presents an interesting content strategy challenge with the need for marketers and brands to optimize content for Facebook's EdgeRank.
This workshop is designed to help you develop a social media workflow for your organization. Topics include: how to develop a communications strategy, how to generate followers and stimulate discussion, how to create a social media identity, how to manage your time, and how to measure success. Examples will be presented at every stage to help you envision a successful strategy using social media tools.
This workshop was presented at Cambridge Community Television on Thursday, January 21, 2010.
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
The accidental blogging millionaires-beginners guidedavisEkwuazu
THE ACCIDENTAL BLOGGING MILLIONAIRES.
Get inspired by the most popular bloggers online.
Do you want to know the ultimate Secret behind the business blogging/making money with it
Lets face it. business can be a fight, particularly when you are trying to establish one online. And like all fights, to succeed you must find the winning techniques and apply them. We need people who will discover the techniques which famous bloggers used when they were starting their blog which they are still using till date..
This presentation was specifically created for participants in the Nashville Business Incubation Center's Social Media 101 class. The purpose of the class is to expose small business owners to social media so that they may use it to leverage their businesses.
Introduction to Social Media Marketing training & campaign execution on Facebook & Tiktok etc platform
1.Detailed understanding of Social Media Marketing.
2.How to execute each paid channel
and Analyse that by sharing the understanding.
3. What is the use of each channel, what are the analytics generated from each channel?
I hope it would be helpful.
P.S Do share your thoughts by commenting.
A comparison of individual vs. brand social media accountsLuke Harold
How is your brand social media presence working out for you? Here's some survey data that illustrates how you're probably underutilizing the power of an individual account and driving away potential customers with your brand account.
Why You Need Twitter for your small business. This presentation covers the basics including why Twitter can be an essential marketing tool, setting up your profile, how to Retweet, Direct Message, and more. It also covers great ways to promote your Twitter page and easy tips and tools for updating it.
Simple Marketing Now LLC presents a Social Media Primer on how social media tools can be relevant for a job search. For full presentation, go to http://www.authorstream.com/Presentation/cbwhit-178839-social-media-primer-marketing-cb-whittemore-smnexecunet-0309-business-finance-ppt-powerpoint/
The Benefits of Social Media for BusinessPCM creative
This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?
A presentation including aims and objectives of Social Networking and how does it and its advertisements helps in marketing and other business activities...
Social Media Week resource -Getting down with TwitterJesse Onomiwo,CEP
Quick tips on Twitter marketing for business. It is a practical handbook from #SMWBizGrowth session of Social Media Week Lagos. Favourite parts are the power of Twitter lists, quick Twitter following growth strategies, and content calendars. Powerful Twitter growth tools are also included
Media course at abms switzerland universityAngelaaa01
The degree from our school of communication switzerland school of diplomacy switzerland in Media and Communications Management is a study that is useful for students are looking for more managerial skills for puplic speaking, communication manager or even if you want to work in printed advertisment department.
20151119 Sensibilisation des Utilisateurs aux coûts d'usage du CloudObjectif Libre
Pourquoi est-il important de sensibiliser les utilisateurs au coût d'usage du cloud ? Comment faire ?
Par Christophe Sauthier d'Objectif Libre et Nicolas Fonrose de Teevity au Paris Open Source Summit le 19/11/2015
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
The accidental blogging millionaires-beginners guidedavisEkwuazu
THE ACCIDENTAL BLOGGING MILLIONAIRES.
Get inspired by the most popular bloggers online.
Do you want to know the ultimate Secret behind the business blogging/making money with it
Lets face it. business can be a fight, particularly when you are trying to establish one online. And like all fights, to succeed you must find the winning techniques and apply them. We need people who will discover the techniques which famous bloggers used when they were starting their blog which they are still using till date..
This presentation was specifically created for participants in the Nashville Business Incubation Center's Social Media 101 class. The purpose of the class is to expose small business owners to social media so that they may use it to leverage their businesses.
Introduction to Social Media Marketing training & campaign execution on Facebook & Tiktok etc platform
1.Detailed understanding of Social Media Marketing.
2.How to execute each paid channel
and Analyse that by sharing the understanding.
3. What is the use of each channel, what are the analytics generated from each channel?
I hope it would be helpful.
P.S Do share your thoughts by commenting.
A comparison of individual vs. brand social media accountsLuke Harold
How is your brand social media presence working out for you? Here's some survey data that illustrates how you're probably underutilizing the power of an individual account and driving away potential customers with your brand account.
Why You Need Twitter for your small business. This presentation covers the basics including why Twitter can be an essential marketing tool, setting up your profile, how to Retweet, Direct Message, and more. It also covers great ways to promote your Twitter page and easy tips and tools for updating it.
Simple Marketing Now LLC presents a Social Media Primer on how social media tools can be relevant for a job search. For full presentation, go to http://www.authorstream.com/Presentation/cbwhit-178839-social-media-primer-marketing-cb-whittemore-smnexecunet-0309-business-finance-ppt-powerpoint/
The Benefits of Social Media for BusinessPCM creative
This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?
A presentation including aims and objectives of Social Networking and how does it and its advertisements helps in marketing and other business activities...
Social Media Week resource -Getting down with TwitterJesse Onomiwo,CEP
Quick tips on Twitter marketing for business. It is a practical handbook from #SMWBizGrowth session of Social Media Week Lagos. Favourite parts are the power of Twitter lists, quick Twitter following growth strategies, and content calendars. Powerful Twitter growth tools are also included
Media course at abms switzerland universityAngelaaa01
The degree from our school of communication switzerland school of diplomacy switzerland in Media and Communications Management is a study that is useful for students are looking for more managerial skills for puplic speaking, communication manager or even if you want to work in printed advertisment department.
20151119 Sensibilisation des Utilisateurs aux coûts d'usage du CloudObjectif Libre
Pourquoi est-il important de sensibiliser les utilisateurs au coût d'usage du cloud ? Comment faire ?
Par Christophe Sauthier d'Objectif Libre et Nicolas Fonrose de Teevity au Paris Open Source Summit le 19/11/2015
The discovery of oil and gas-related Technologically Enhanced Naturally Occurring Radioactive Material (TENORM) can be a very adverse surprise with important implications to worker safety, divestment and compliance with operational and material-disposal-related matters, in addition to operational routines. The purpose of this presentation is to examine the geochemical behavior of TENORM-forming constituents harnessing the advantages offered by solution equilibria geochemical models in providing estimates as to the potential for and the probable location of TENORM-bearing precipitates, including those consisting of both radium-enriched alkaline earth (dominantly, barium) sulfates and those consisting of Lead-210. The additional complexity posed by the presence of very high ionic strength oil and gas-related production fluids in the geochemical modeling effort will be shown to be addressed through the use of a specially augmented thermodynamic database; one that additionally includes the ability to simulate changes in solution temperature and oxidation/reduction state and how these changes impact the development of radioactive precipitate. The presentation will provide insight as to how these observations can be leveraged to assess hydrocarbon production within the Michigan Basin as to TENORM formation and further how specific State of Michigan TENORM regulations apply to impacted materials.
CCS/CCU and Life Cycle Assessment - presentation by Richard Murphy in the Emissions through the CCS Lifecycle session at the UKCCSRC Cardiff Biannual Meeting, 10-11 September 2014
Axession webinaari | kuinka webinaareilla liidejä myynnille 19.3.14Jani Aaltonen
KONVERTOI LIIDEJÄ.
Webinaarit ovat tehokas tapa tuottaa myynnille liidejä ja nostaa ajatusjohtajuutta asiakkaiden keskuudessa.
Materiaali webinaarista jossa vastauksia kysymyksiin:
- miksi webinaareja kannattaa järjestää
- miten webinaarin markkinointi kannattaa toteuttaa
- millaisia tuloksia on odotettavissa
- mitä pitää ottaa huomioon webinaareissa
Esittäjä: Jani Aaltonen
Paper presented at the Appalachian Research Initiative for Environmental Science Environmental Considerations in Energy Production Conference.This paper identifies the main barriers confronting deployment of Carbon Capture Utilization and Storage (CCUS) and describes incentives that would expedite the use of CCUS, with emphasis on utilization of carbon dioxide (CO2) for enhanced oil recovery (EOR) and enhanced gas recovery (EGR). This is explored mainly within the context of the business/regulatory structure of electric utilities and other factors that bear on deployment of Carbon Capture and Storage (CCS) and especially on CCUS, including federal and state government policies. It also proposes possible steps that should be considered to facilitate deployment of CCS/CCUS.
Understanding Uranium Roll-Front Ore Body Formation Aids in Mine Closure Chal...Donald Carpenter
Previous work (Carpenter, 2012) documented the specific benefits associated with application of the understanding of the ore genesis of porphyry copper deposits to acid mine drainage potential and associated mine closure challenges. This present work will continue this discussion and focus on the currently accepted ore genesis model for uranium roll-front type deposits; an important uranium ore body-type especially within the United States. This presentation will describe the evolution of geochemical conditions leading to ore body formation and the geochemical effects induced by open pit mining and how these may be used to understand both the geochemical controls and constraints on residual mine water. The consequences of these processes will be shown to represent specific mine closure challenges.
Reference
Carpenter, D. J., 2012, Understanding How Ore Body Formation Aids in Predicting Acid Mine Drainage Potential, SME 2012 Conference.
Kuinka laadullistat liidejä ja osallistat asiakkaitasiJani Aaltonen
Sisältöjen pelillistämisellä ja interaktiivisuudella saadaan yleisö paremmin mukaan. Samalla saat loistavan mahdollisuuden laadullistaa tavoittamiasi liidejä myynnin ja markkinoinnin prosessissasi.
Käymme läpi:
- Mitä ovat interaktiiviset ja osallistavat sisällöt
- Miten hyödyntää osallistavia sisältöjä markkinoinnissa
- Miten myynti hyötyy laadullistetuista liideistä
- Miten osallistavat sisällöt näkyvät tuloksessa
Sales Communications CEO Jani Aaltonen sekä Business Expert Tommi Eerola ZEF:ltä.
Markenpositionierung - Bedeutung für den Erfolg einer Marke in dynamischen Mä...Creative Advantage GmbH
Das Konzept der Markenpositionierung steht heute im Spannungsfeld zwischen seiner Stabilitäts- und Kontinuitätsfunktion im Rahmen der Markenführung und der zunehmenden Geschwindigkeit, mit der sich Märkte und das Kundenverhalten heute verändern. Führende Experten auf dem Gebiet der Unternehmensstrategie und -führung sehen angesichts dieser hohen Volatilität eine Steigerung der Anpassungsfähigkeit und die Beschleunigung der Entscheidungsfindung als zukünftig unverzichtbare Unternehmenskompetenzen an.
Vor diesem Hintergrund hat Creative Advantage in der repräsentativen Studie „Markenpositionierung – Bedeutung für den Erfolg einer Marke in dynamischen Märkten“ den Status-Quo des Markenpositionierungskonzeptes in deutschen Unternehmen untersucht, um dessen Erfolgsbeitrag in der volatilen Marktumgebung zu ermitteln, in der sich viele Branchen heute befinden. Die Zusammenfassung stellt die Ergebnisse der Studie im Detail vor.
The Future of Social Media; Jumping Ahead of Your CompetitionShelly Cedarblade
Whether you work for a big business or small one, one thing is clear from the research; social media marketing is here to stay. It is simply not enough to have a presence on social media channels; you need to deliver relevant content to your fans that engages them, encourages them to connect with you, and ultimately take action.
You will learn:
• Which social channels marketers should focus on in the future?
• New social media content features
• Which social media strategies are most effective?
• The best ways to engage your audience with social media
• How to measure the return on your social media investment
• The best social management tools
• How much time you should invest with social media activities
Presentation by Africa Riviera, a Web Consultant of Your Host Solutions delivered this presentation to small business owners who wanted to learn about how to use social media sites to grow their businesses.
Deep Dive: 2018 social media trends to save you time and improve your ROIMeetEdgar
Let’s put it this way: If your business has customers who use the Internet, then yes, you need social media marketing. Facebook alone has over 2 BILLION active users. If ever there were a time when social media marketing was optional, that time is long, LONG gone.
Come learn how to stay relevant and Learn and implement strategies one at a time, then focus on the one that has the highest return on investment for your business, and ditch what isn't working for you.
Advanced Social Media Strategies for Your Retail EstablishmentSand Shack
So you use Facebook, you blog, and maybe you even tweet, but what are some of the things you should be doing with these tools to increase business and build your brand? Join Brian Linton, founder of Sand Shack, as he dives deep into social media strategies relevant to the retail industry. Find out how and why to build a following online and authority in your space. Learn low cost, virtually free, strategies to increase traffic to your website and store without your customers feeling like they are being sold to, and learn the tricks and tips that he has used to build Sand Shack’s social media presence and increase his business.
Webfirm and Australian Hotels Association - Social Media Marketing June 2014WebfirmSlides
101 guide to Social Media Marketing for Pubs, Bars and Restaurants. Presented by Webfirm in conjunction with the Australian Hotels Association Victoria
DCEDC: The Future of Social Media: Jumping Ahead of Your Competition Shelly Cedarblade
The presentation was created for those that attended the Dunn County Economic Development Corporation's workshop on social media. It is simply not enough to have a presence on social media channels; you need to deliver relevant content to your fans that engages them, encourages them to connect with you, and ultimately take action.In this workshop, participants learned 1) Which social channels marketers should focus on in the future; 2) New social media content features; 3) Which social media strategies are most effective; 4) The best ways to engage your audience with social media; 5) How to measure the return on your social media investment; 6) The best social management tools; and 7) How much time you should invest with social media activities.
Understanding Social Media Marketing | 30 Top Tips | Hammad SiddiquiHammad Siddiqui
Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.
Companies that are still waiting to enter in the ever growing arena of social media will soon find alienated from the rest of the corporate sector
Social Media Basics I & II - Arkansas Society of CPAs PresentationAbbi Siler
This presentation was offered at the Arkansas Society of CPAs State Meeting on May 28, 2014. This information is tailored to the CPA professional looking to use social media to market their business.
A beginner's guide to setting up and running a social media strategy - useful for any startup, business, or individual. Feel free to contact us with questions. Good luck!
Badrina Social Media Planning PresentationEddy Badrina
Social Media Planning presentation at the Richardson Chamber of Commerce. Geared towards small businesses and entrepreneurs, this conversation goes through the planning and strategic aspects of implementing social media tools.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
2. What You Need to Know about Social Media - What it is - Why it matters - How it affects you - How it can HELP you - How it helps others - How to plan a strategy - How to succeed
3.
4. Social Media – What is it? Social Media is the democratization of information , a shift that has transformed consumers into controllers of information and influence.
5. Traditional Media – One Way Traditional media (print, radio and TV) are one-way roads to information sent direct from the medium to the consumer.
6. Social Media – users become drivers Social Media puts consumers in the drivers seat. They generate the content and make the decisions about what to like and dislike.
7. Why YOU (as an affiliate) should GET SOCIAL - it generates a LOT of traffic - it brings search engine attention, strong placements - it increases click rates to the site(s) you promote - it increases conversions (clicks, leads, sales, etc.) - it already has your competitors' attention - it will surely be the future of search engine algorithms Need more reasons?
8. Why YOU (as an affiliate) should GET SOCIAL - PPC restrictions are hampering your success - Social media entries are taking top organic listings - Link building doesn't work as well as it used to - Agencies are stealing your innovations - Competitors are pushing up paid search costs - Exclusive deals are getting harder to arrange Still need more reasons?
9. Why YOU (as an affiliate) should GET SOCIAL - Connect with consumers in a way that goes beyond traditional marketing, which they actively despise. - Provide the product reviews customers want - Interact and share Keep in mind ... - you don't have to be a professional writer - anyone can blog, Tweet or submit RSS feeds - it's easy to become an 'expert' - anyone can start a Facebook group
10. It's time to GET SOCIAL (if you aren't now) You can become an influencer by creating a presence for yourself in Social Media. As with any marketing effort, you need to be strategic: Who will you reach? Where? How?
13. Start by asking yourself a few questions - Who do I want to reach? - How much time will I devote to this each week? - Do I have time/technical know-how for podcasting? - Do I want to be on camera and produce videos? - Do I have the time and patience to build a news aggregation site?
14. A look at what others are doing ... If you're influenced by the actions of others, this look at how marketers were using Social Media as part of their marketing plans in 2010 might help you devise your own plan of attack.
15.
16.
17. Making your Social Media Selections It's important that you target the Social Media sites that are the right fit for your identity, your brand and your customers. Some things to consider: - The 900-pound gorillas have ALL of your customers, so don't ignore Facebook or Twitter. - Find additional social media platforms that fit the image and demographics you want to target.
18. EVERY affiliate should be have a blog Why, you ask? Consider: - More than 346 million people worldwide read blogs. - 77% of active Internet users read blogs. - TechCrunch, a popular technology blog, has more than 1,750,000 RSS subscribers. - 59% of bloggers have been blogging for at least two years. Do you need to catch up? No time like now.
19. EVERY affiliate should embrace YouTube Why, you ask? Consider: - Nearly 1 billion videos uploaded so far - Half a million publishers have shared videos here - More than 100 million videos viewed here every day - The most popular video has received more than 112 million views. - Average age of a YouTube uploader is 26. - It would take you 412 years to view every video now available on YouTube.
20. EVERY affiliate should be on Facebook Why, you ask? Consider: - Facebook is now the No. 1 social media site in the world. - It has 400 million active users, half of whom log on at least once a day. - Users worldwide spend an estimated 5,200,000,000 minutes in aggregate on Facebook daily - Each user has an average of 500 friends. (Think of the potential referrals if you could convince just 1 to buy!)
21. Social Media Opportunities for Affiliate Marketers 18 Make Facebook friends with your customers Once you've joined you can create a Facebook group specific to your brand(s). As you add friends, so will your list of friends grow - and it will start to grow virally on its own as well. You can update the page and e-mail members directly, creating a pipeline to people who've decided they want to hear from you. Powerful!
22. Link back to your site from Facebook pages Don't forget to link back to your site. Use the Discussion Board on your Facebook Group page to link back to the latest news from your site or blog. This makes the writing you do twice as effective and should increase site traffic and conversions over time.
23. A few things to remember when Tweeting As you compose your message (or Tweet), Twitter will offer a countdown to the allotted 140 characters and will notify you if you've exceeded the limit so that you can edit then and there. Use tinyurl.com to shorten any URLs you want to include in your Tweet.
24. A cautionary tale regarding affiliate links The use of affiliate links in Tweets has become a controversy recently. To avoid raising eyebrows with your own Tweets, make sure to: - be clear (and honest, of course) in your Tweets. - disclose affiliate links when you use them - make sure people know when you're trying to make a sale. Don't conceal your intentions.
25. A cautionary tale regarding affiliate links In fact, to follow best practices as an affiliate you should ONLY use affiliate links in Social Media when: - The links are disclosed. - The links are directly relevant to the content provided or interaction taking place. - The links do not create a conflict with your duties if you are acting in a professional capacity and/or are using your employer's 'podium'. - You've provided something of value (eg. an honest, thoughtful review) that could contribute in some way to a purchasing decision.
26. Remember the Rules of Engagement Social Media has its own etiquette. Breaking these guidelines will harm your social media strategy. - Don't be selfish. You must give more than you take. If you always ask for things (like product reviews) and send out affiliate links in hopes of making a sale, you are not going to make friends and influence sales. - Quality over quantity. It's not a race to see who can get the most friends. Neither is it a race to see who can make the most Tweets in a day. Don't be so quick
27. Remember the Rules of Engagement to accept every friend invitation. Be selective. Also, make sure every post has some kind of value. Don't post something random just to make some imaginary quota. - Share information. Part of earning friends and gaining respect and trust comes from being a contributing member of the community. Share cool tools, helpful hints and the occasional personal story.