Presented by Meredith Oliver at the 21st Century Builders Expo & Conference in Charlotte, NC. This program teaches home builders and related companies how to be more effective on social media by engaging raving fans.

1. The Fan Factor6.5 Strategies to Sell More Homes
With Social Media Marketing

2. Strategy #1
Track Content Engagement

3. Typical Approach to Content

8. Strategy #2
Stop the Vanity Madness

9. Vanity: Excessive pride in one’s appearance,
qualities, abilities or achievements.

10. What Is a
Vanity Post?
• No value to
the viewer
• The purpose
is to shock or
get attention
• Idol chatter or
replace real
communication

13. Local Area Info

14. Seasonal Tips

15. HGTV Topics

16. Strategy #3
Marketing Posts Are Okay
(some of the time)

17. What Is the Difference?
Marketing Post
• Public Relations
• News
• Updates
• Offers
• There is a value to the
reader IF you deliver it to
the right target audience.
Vanity Post
• Not targeted
• Obsessive
• Over the top
• Sell, sell, sell
• There is no value to the
reader.

18. Community Updates

19. Featured Floor Plan

20. Move-In Ready Homes

21. Strategy #4
Pay to Play

22. Paid Placement
• Limited exposure for businesses
• High degree of competition
• Advertising is inexpensive
• DIY friendly

24. Paid Placement on Facebook
• Be clear about the goal/desired outcome
• Must have eye-catching visual(s)
• Know who is target audience

27. Strategy #5
Give to Get

28. Master the
Art of the
Shout-Out

29. Realtor Shout-Outs

31. Feature Your
Fans

32. Strategy #6
Go Beyond Facebook

33. Social Sites Are Channels

34. Twitter - House hunting!
Facebook - “Like” if you think my new home is cute!
FourSquare - Checked in to close on my new house.
YouTube- Video of my new house.
LinkedIn- I am the best agent in the world!
#TheFanFactor
Social Media Channels

35. Instagram - Here’s a vintage photo of my new house.
Pinterest - How to sew window coverings.
Google+ - I’m a Google employee who owns a home.
Your Blog - Read about my home shopping adventures.
Yelp - Best real estate office in town.
#TheFanFactor
Social Media Channels

36. • Your target audience?
• Staffing – In-house versus outsourced?
• Potential audience reach?
• Technical competence?
#TheFanFactor
Selecting a Channel

37. • Stand-alone channel is worthless.
• Integrated series of channels feeds each
other and creates synergy and buzz.
#TheFanFactor
Channel Integration

38. HUB
Driver
Driver
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HUB
Driver
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Driver
Driver

39. HUB

40. HUB

41. Text
“WOW”
to 44144

42. Slides available at
Slideshare.net/Meredith Oliver

43. Meredith Oliver
Learn
more
at
Crea6ngWOW.com
@Crea6ngWOW
Facebook.com/Crea6ngWOW
@MeredithsShoes22

44. “You
will
be
the
same
person
in
five
years
as
you
are
today
except
for
the
people
you
meet
and
the
books
you
read.”
~Charlie
Tremendous
Jones