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VSAE - Find Your Fan Factor: 10 Slam Dunk Secrets to Pack the House At Your Next Event

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Presented to the Virginia Society of Association Executives, this seminar teaches association meeting planners how to market and sell events. Meredith Oliver, CSP, is a sales and marketing keynote speaker with a background in association meeting planning. This program covers 10 strategies on how to market and sell events in the modern world to busy, distracted and disengaged members.

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VSAE - Find Your Fan Factor: 10 Slam Dunk Secrets to Pack the House At Your Next Event

  1. 1. Find Your Fan Factor 10 Slam Dunk Secrets to Pack the House At Your Next Event @MeredithCSP #fanfactor
  2. 2. The Propensity to Attend is High The Decision to Attend Study, January 2015 92% are likely to attend conventions/exhibitions across all generations
  3. 3. MPI Meetings Outlook 2015 Summer Edition
  4. 4. ✓ More Training Meetings 2016 Global Meetings Forecast ✓ Increased Attendance ✓ Increased Spending
  5. 5. What is the disconnect?
  6. 6. One Second on the Internet… 7,153 Tweets Tweeted 714 Instragram Posts 2,069 Skypes Skyped 53,470 Google Searches 119,737 YouTube Videos Viewed 2,476,646 Emails Sent InternetLiveStats.com
  7. 7. Tip #1 Focus On Your Fans @MeredithCSP #fanfactor
  8. 8. THE FAN FACTOR
  9. 9. Focus On Your Fans
  10. 10. FANS
  11. 11. IT’S NOT ABOUT YOU ✓ Stop Talking ✓ Start Listening ✓ Know Your Fans
  12. 12. “Engaged fans stop to hear your message no matter how busy they are.”
  13. 13. Engagement, Loyalty&Profit
  14. 14. Tip #2 Know Your Fans @MeredithCSP #fanfactor
  15. 15. IDENTITY
  16. 16. Demographic Profile ✓ Age ✓ Income ✓ Job Title ✓ Location ✓ Experience Create Fan Personas
  17. 17. Psychographic Profile ✓ Buying motivations ✓ Why attend? ✓ Decision maker? ✓ Why return? Create Fan Personas
  18. 18. Create Fan Personas ✓ Identify Event Needs ✓ Describe Typical Behaviors ✓ Outline Goals for Attending
  19. 19. Tip #3 Feature Your Fans @MeredithCSP #fanfactor
  20. 20. Who is the hero of this story?
  21. 21. 2015 ASAE Annual Conference
  22. 22. Feature Your Fans ✓ Photo Slideshows ✓ Fan Submitted Videos ✓ Audience Interaction ✓ Awards & Recognition ✓ Customized Music & Skits
  23. 23. Tip #4 Sell the “So What” @MeredithCSP #fanfactor
  24. 24. Sell the “So What” Why should I care? Why should I pay attention? Why should it matter to me? Tip #4
  25. 25. • Location: Orlando, FL, Ranked #1 by Cvent • Theme park capitol of the world • Tropical climate year round • Convention center second largest in the country “What” “So What” • Location: Orlando, FL - Something for everyone! • Perfect for singles, couples and kid’s of all ages • Easy travel destination • Convenient to attendees to hold all events one venue
  26. 26. So What? You Will Learn…
  27. 27. Tip #5 Broadcast on Multiple Channels @MeredithCSP #fanfactor
  28. 28. Multi-Channel Marketing Strategy ✓ Match the target audience ✓ Broaden reach ✓ Fit campaign goals ✓ Consider staff resources ✓ Maximize available budget
  29. 29. Tip #6 Unleash Your Fans @MeredithCSP #fanfactor
  30. 30. SOCIAL MEDIA
  31. 31. Use Social Media to Sell the Success
  32. 32. Facilitate User Generated Content
  33. 33. Tip #7 Harness Hashtags @MeredithCSP #fanfactor
  34. 34. What Is a Hashtag?
  35. 35. + Keyword =Hashtag Abbreviation Brand/Event Name
  36. 36. ✓ Establish an event hashtag ✓ Promote your twitter handle & hashtag ✓ Pre-event marketing ✓ Event program ✓ Name badges ✓ Power point template ✓ Program announcements ✓ Live social media streams Hashtag Marketing
  37. 37. Tip #8 Select Topics & Speakers That Sell @MeredithCSP #fanfactor
  38. 38. Ask Your Members, But…
  39. 39. Don’t Ask This Way • Send an email survey • Broad topic suggestions • Let once voice dominate
  40. 40. Do Ask This Way • Current problems and pain points • Speaker suggestions and referrals • Outside the industry suggestions
  41. 41. Fresh Content Always Wins
  42. 42. Select Speakers That Draw a Crowd
  43. 43. Get The Best Speaker You Can Possibly Afford
  44. 44. Select Speakers That Will Help You Market
  45. 45. Tip #9 There’s An App for That @MeredithCSP #fanfactor
  46. 46. Apps & Technology Should Solve Problems
  47. 47. ✓ Mac ✓ Quicktime ✓ Keynote ✓ Fotor & Movavi ✓ Apowersoft Video Downloader ✓ SnagIt ✓ Canva (also tablet) Meredith’s Tool Box Computer & Web Tools
  48. 48. ✓ Aviary ✓ Photofy ✓ Pic Stitch ✓ Over ✓ WordSwag ✓ Instabeauty/Facetune ✓ Ripl Meredith’s Tool Box Smartphone/Tablet Tools
  49. 49. ✓ 123rf.com ✓ Adobe Stock ✓ iStock Photo ✓ Negative Space ✓ Gratisography ✓ Life of Pix ✓ Getty Images Meredith’s Tool Box Stock Photo Sites
  50. 50. Tip #10 Remember Your WHY @MeredithCSP #fanfactor
  51. 51. Remember Your Why
  52. 52. Remember Their Why
  53. 53. GetTalk.at/VSAE FREE Book, Slides & Extra Goodies
  54. 54. @MeredithCSP @MeredithsShoes22 /MeredithCommunications Connect With Me
  55. 55. MeredithSpeaks.com
  56. 56. What’s Your #FanFactor?

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