This slideshow will give you loads of social media tips and tricks for your business. The experts at Shopify Builder and Significance Media take you through everything you need to create a social media marketing strategy.

1. SOCIAL MEDIA MARKETING
• Why social media is often neglected
• Why every business should have a great
social media strategy
• How to create viable social media goals
• Social Media tips to engage your audience

2. COMMON REASONS
BUSINESSES NEGLECT SOCIAL
M• ETDooI bAusy concentrating on orders, deliveries,
managing staff and other obvious “profit
making” areas.
• Time consuming, 25% of business owners
need to spend at least 10-15 hours a week on
social media.
• Difficult to “start” the wheels turning. Many
businesses get dampened by poor interaction
levels.

3. WHY SOCIAL MEDIA
SHOULD BE AT THE
FOREFRONT OF YOUR
• MaBrUkeSt IyNouErSseSlf to hundreds or thousands
of people by building brand awareness.
• A signal of trust and credibility.
• Gives competitive edge.
• Tackle customer service issues.
• Damage limitation.
• Get impartial feedback about your
business.
• Be the first to hear about growth
opportunities.

4. TOP 4 SOCIAL NETWORKS:
TWITTER
• Our recommended starting point for any social
media marketing.
• Extremely social - connect with people that you
don’t need to “know.”
• Easy to gain targeted followers based of their
interests.
• Simple to join in on relevant conversations.
• Can monitor social mentions and respond to
complaints quickly.
• Update multiple times a day without “annoying”
followers.
Top Twitter Tip: If your business is relatively unknown then create a
profile with a person rather than a faceless business logo. IE.

5. TOP 4 SOCIAL NETWORKS:
FACEBOOK
• Much harder to gain likes without inviting
“friends to page.”
• Difficult to promote your page to people outside
your network without paid adverts.
• If successful it is one of the most converting
social networks. Customers are more likely to
buy via Facebook.
• Posts remain visible for a longer time than
Twitter.
• Successful posts get more visibility which helps
posts become viral.
• Great fan page analytics so you can “see” which
posts were successful ad change your strategy

6. TOP 4 SOCIAL NETWORKS:
INSTAGRAM
• Very hard to gain traction unless you have
visually based products (though not
impossible with the right strategy!)
• Easy to create content and promote it with
relative tags.
• Gives a great visual showcase to your business
or brand.
• Difficult to link to website content or product
pages.
• Easy to build up interaction by “hearting” other
user’s posts.
• Easy to target users that will be interested in
your products.

7. CREATE A SOCIAL MEDIA
STRATEGY
Think about your target audience, where are
they looking daily online?
Define which social channels work well for your
business and why. TIP: Double glazing sales
aren’t great for Instagram!
State what type of content you are looking to
post, what this is going to say about your
brand and what you hope to achieve by posting
it.
Decide how often and what times you are going
to post. If you sell products targeted at new
parents they probably won’t be checking their
Twitter at 9pm! Business people won’t be
checking at 11am so think carefully.

9. CONTENT SINNERS
• Selling your products and services on every
single post. Yawn!
• No post consistency. A user should be able to
go down the page and get a personalised feel
for your company.
• Posting for the sake of posting.
• Spelling mistakes and bad grammar
• Nothing originally created by your company.
Recycling and rehashing is good to an extent -
but original content is more impressive and
likely to get shared.

10. CONTENT WINNERS
• Pos
• Useful art
• Posting for the sake of posting.
• Spelling mistakes and bad grammar
• Nothing originally created by your company.
Recycling and rehashing is good to an extent -
but original content is more impressive and
likely to get shared.

11. TOP 4 SOCIAL NETWORKS:
INSTAGRAM
• Very hard to gain traction unless you have
visually based products (though not
impossible with the right strategy!)
• Easy to create content and promote it with
relative tags.
• Gives a great visual showcase to your business
or brand.
• Difficult to link to website content or product
pages.
• Easy to build up interaction by “hearting” other
user’s posts.
• Easy to target users that will be interested in
your products.