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How to Easily Discover Great Visual Content for Facebook

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How to quickly (and easily) discover great visual content that your Facebook (and social media) audience will LOVE
The key to creating images that stand out and get noticed in the Facebook Newsfeed
How to design optimized images for your Facebook cover, profile and ads
The most effective visual marketing strategies to attract relevant and genuine Facebook Fans

Published in: Social Media
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How to Easily Discover Great Visual Content for Facebook

  1. 1. How to Easily Discover Great Visual Content... and Create Images Your Facebook Fans Crave!
  2. 2. About Rebekah Radice @RebekahRadice @PostPlanner #ViralWebinar
  3. 3. About Peg Fitzpatrick @PegFitzpatrick #ViralWebinar
  4. 4. Housekeeping: ✓ Don’t forget to use the hashtag #ViralWebinar ✓ Clear off your desk and shut down your tech toys - you won’t want to miss a second of this ✓ Grab a pen and paper or your favorite note- taking app and get ready to take notes #ViralWebinar
  5. 5. What You’ll Learn: ✓ How to quickly (and easily) discover great visual content that your Facebook (and social media) audience will LOVE ✓ The key to creating images that stand out and get noticed in the Facebook Newsfeed ✓ How to design optimized images for your Facebook cover, profile and ads ✓ The most effective visual marketing strategies to attract relevant and genuine Facebook Fans #ViralWebinar
  6. 6. Why Visual Content Matters #ViralWebinar
  7. 7. The 3 P’s of Facebook Success ✓ Personal ✓ Purpose ✓ Promotion #ViralWebinar
  8. 8. Where to Discover Great Visual Content #ViralWebinar
  9. 9. Visual Marketing WOW Factor ✓ 95% of B2B buyers said that they prefer short, snackable content when making a decision ✓ The amount of video posted to Facebook from people and brands increased by 75% in 2014 ✓ In a survey of 30,000 Facebook Pages, posts with photos received 87% of total interactions #ViralWebinar
  10. 10. Your Facebook Newsfeed #ViralWebinar
  11. 11. Look to Companies Creating Relevant Content ✓ Pages within your industry or niche #ViralWebinar
  12. 12. Not sure who they are? How to find your competition! #ViralWebinar
  13. 13. Use Facebook search to find similar pages ✓ Graph may be gone, but the benefits remain → Use Facebook Search Strings ― Pages liked by people who like [your page] ― Pages like by people who live in [your city] and like [your page] #ViralWebinar
  14. 14. Use free tools to find pages based on keyword ✓ Use a FREE Tool: → http://www.intel-sw. com/blog/facebook- search/ #ViralWebinar
  15. 15. Use Facebook search to find similar pages ✓ Likealyzer lists Pages in your niche/topic #ViralWebinar
  16. 16. What are they doing well? #ViralWebinar
  17. 17. What type of content is resonating with their audience? #ViralWebinar
  18. 18. How can you create something similar, but unique? #ViralWebinar
  19. 19. Now keep up with them ✓ Create a folder in Post Planner to easily manage all content in one place #ViralWebinar
  20. 20. Add URL of each competitor Facebook Page ✓ Add each Page to your Pages to Watch #ViralWebinar
  21. 21. The Keys to Creating Images That Stand Out ✓ Stick to your brand ✓ Use a watermark ✓ Photos in a theme #ViralWebinar
  22. 22. Study the Traits of Highly Shareable Content ✓ What makes a graphic go viral? ✓ What causes fans to stand up and take notice? ✓ How can you capture your own magic? #ViralWebinar
  23. 23. Step 1 - Know the Traits of Highly Shareable Content ✓ Unique #ViralWebinar
  24. 24. Traits of Highly Shareable Content ✓ On Brand #ViralWebinar
  25. 25. Traits of Highly Shareable Content ✓ Correctly sized #ViralWebinar
  26. 26. Traits of Highly Shareable Content ✓ Includes a Call to Action #ViralWebinar
  27. 27. Traits of Highly Shareable Content ✓ Motivates and Inspires - relevant to audience #ViralWebinar
  28. 28. Tools to Create Visual Content #ViralWebinar
  29. 29. Tools to Create Visual Content ✓ Canva #ViralWebinar
  30. 30. Tools to Create Visual Content ✓ Relay #ViralWebinar
  31. 31. Tools to Create Visual Content ✓ Wordswag #ViralWebinar
  32. 32. Tools to Create Visual Content ✓ Over #ViralWebinar
  33. 33. Tools to Create Visual Content ✓ Flipagram #ViralWebinar
  34. 34. Tools to Create Visual Content ✓ Videos ― Vine ― Periscope ― Meerkat ― Blab ― iMovie ― Cinematic ― Replay ― GIFs on Phhhoto #ViralWebinar
  35. 35. Tools to Create Visual Content ✓ Infographics ― Canva ― PiktoChart ― GoodLabs #ViralWebinar
  36. 36. Tools to Create Visual Content ✓ Find Affordable Photos ― Dollar Photo ― Freepik ― Morgue File ― Unsplash #ViralWebinar
  37. 37. How to Know if You Can Use That Image Legally #ViralWebinar
  38. 38. How to Tell Your Story Visually ✓ Share quotes from evergreen content ✓ Use client testimonials ✓ Promote an upcoming event ✓ Share your wisdom through tips and how-to’s #ViralWebinar
  39. 39. Share quotes from evergreen content #ViralWebinar
  40. 40. Use client testimonials or user-generated content #ViralWebinar
  41. 41. Promote an upcoming event #ViralWebinar
  42. 42. Share your wisdom through tips and how- to’s #ViralWebinar
  43. 43. How to Attract the Right Fans with Visual Content People LOVE eye-candy! #ViralWebinar
  44. 44. Attract The Right Fans With Your Visual Content ✓ Use your cover photo as a visual cue for your Call to Action Button #ViralWebinar
  45. 45. Attract The Right Fans With Your Visual Content ✓ Promote Your Culture #ViralWebinar
  46. 46. Attract The Right Fans With Your Visual Content ✓ Encourage Conversation #ViralWebinar
  47. 47. Attract The Right Fans With Your Visual Content ✓ Be consistent in your brand look and feel #ViralWebinar
  48. 48. Attract The Right Fans With Your Visual Content ✓ Promote, promote, promote! ― Cross-promote ― Use your list ― Newsletter ― Website ― Blog #ViralWebinar
  49. 49. Get Started Today! ✓ With our *scientifically proven* Viral Content, you will triple your Likes, Shares, Follows and Clicks! #ViralWebinar
  50. 50. Get Started Today! ✓ Love annual for only $4 per month (normally $7). Pay $48 now instead of $84. ✓ Coupon: FLOVE4B ✓ bit.ly/viralwebinarfb #ViralWebinar
  51. 51. THANK YOU! @PegFitzpatrick www.pegfitzpatrick.com

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