Most of the advertisers are devaluing the power of WORDS from the top to the bottom of their online funnels. Be superficial, and you’ll leave tons of money on the table. The digital world has made us lazy, looking for quick and short messages. However, mastering words are the GAME CHANGER when it comes to sales. Convey Emotions and you’ll win the game, so don’t cheapen your messaging!

1. 4 TRAPS 98% OF FACEBOOK
ADVERTISERS FALL INTO
Facebook Ads Lead generation

2. Messaging/Copy
• Most of the advertisers are devaluing the power of WORDS from the top to the
bottom of their online funnels.
• Be superficial, and you’ll leave tons of money on the table.
• The digital world has made us lazy, looking for quick and short messages.
• However, mastering words are the GAME CHANGER when it comes to sales.
• Convey Emotions and you’ll win the game, so don’t cheapen your messaging!

3. Tools vs Skills
• Advertisers usually focus 10% on :
• who they target?
• how they position themselves?
• what they say (copy)?
• and 90% of their times trying many digital tools…
• To tremendously increase your sales, reverse the
process and you’ll be surprised!

4. Focus on your core competencies
• Audit yourself & search what you’re BEST at
• When you have that info, you’ll be able to leverage and scale it
• This is where you’ll bring most of the value
• You can be a freelancer, entrepreneur or Agency, don’t try to
ride all the ponies at the same time
• If you just start off, it’s fine
• But if you want to grow and be successful, start to delegate now!

5. Give Value first
• Imagine you’re invited to a dinner party. You see this attractive girl/guy.
You come over and introduce yourself saying “Let’s jump on the bed
NOW!” Unexpected and Rude, isn’t it?
• 99% of advertiser do the exact same things on Facebook: you can’t
advertise to cold traffic (people who have never heard about your brand)
by bringing them to a landing page with:
• NO positioning,
• NO credibility box,
• and NO value in advance & ask them their Email.
• Start the conversation first, help, build from there. Then Ask.

6. How to get client and create a system
M word: movement
• > podcast, FB group, elite group, taking action, giving value,
change the way people seeth, daily basis hustle, do things on
my vertical not done by other people
• > get the same vision. Losing money cause don't know how to
advertise
• > spread the word! every week
• Actionable stuff.

7. Interested to LEARN MORE? Subscribe On Itunes, Podcast "Next Level Ads"
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