1.
Gagglepod.com
February 12, 2018

2.
Start a Podcast
Kyle Bondo
gagglepod@gmail.com
Gagglepod.com
START A PODCAST
Introduction to Podcasting

3.
#1 – The Medium
#2 – The Process
#3 – Your Passion
#4 – Your Voice
START A PODCAST
#5 – The Tools
#6 – Performance
#7 – Production
#8 – Launch
Meetup Topics At-A-Glance

4.
START A PODCAST
Do you think having 30 people
in a classroom
enough to teach a class?

5.
START A PODCAST
… from the back of the room.
What 30 people looks like…

6.
START A PODCAST
Podcasting Download Averages
• Median: 50% - 150 dpe
• Top 20% - >1,200 dpe
• Top 10% - >3,500 dpe
• Top 7.8% - >5,000 dpe
• Top 5% - >9,000 dpe
• Top 2% - >21,000 dpe
• Top 1% - >39,000 dpe

7.
TAKEAWAY #1
Audience size is relative
in Podcasting
“How many people are in your topic?”
START A PODCAST

8.
#1 – THE MEDIUM
#1 – The Medium
What is a podcast?
“The two best times to start a podcast:
In 2006… and NOW!”
– Dave Jackson, School of Podcasting

9.
#1 – THE MEDIUM
What is a podcast?

10.
#1 – THE MEDIUM
What is a Podcast?
• On-Demand Digital Media
Voice Recording of Any Length
• Media Format
Compressed *.mp3 Audio
• Format Delivery
Real Simple Syndication (RSS)

11.
What is a Podcast?
• Collection of *.mp3 files
• Single Brand
• Available via Directories
• Released Periodically
• C2C Shared RSS Feed
#1 – THE MEDIUM

12.
How are Podcasts Found?
Podcasting Media Directories
• List your files (does not Host them)
• 100’s of Lists to choose from
Not all are equal
• 75% Downloads from iTunes
• 13% From Blogs/Social Media
• 7% From Others (Devices/Apps)
#1 – THE MEDIUM
* 2017 Statistics (Source: Libsyn.com)

13.
How Podcasts Consumed?
#1 – THE MEDIUM
Computer/Laptop
Media Host
Smartphone/Device
RSS File
#1 - Request
#2 - What files do you have?
#3 - Here’s my list!

14.
How Podcasts Consumed?
#1 – THE MEDIUM
Computer/Laptop
Smartphone/Device
Headphones
Earbuds
#3 - Download
Media Host
RSS File
#2 - Here it is!
#1 - Where’s the file?

15.
Why should you podcast?
Blogger vs. Podcaster Density
• # Blogs = 643,000,000 [2,000 to 1]
• # Podcasts = 300,000 [2 to 1]
Mobility
• On-Demand Downloads
• Uses your ears
• Intimate Messaging
#1 – THE MEDIUM
* 2017 Statistics (Source: Libsyn.com)

16.
Why should you Podcast?
• On-Demand Delivery
• Leverage Mobile
• Native Applications
• Growing Interest
• Talk to your Audience
#1 – THE MEDIUM

17.
TAKEAWAY #2
Podcasting has room to grow
“The median downloads out of all the podcasts
that exist are 150 downloads per episode.”
– Rob Walsh, Libsyn
#1 – THE MEDIUM

18.
#2 – THE PROCESS
#2 – The Process
How do you start podcasting?
“Begin at the beginning, and go on till you come
to the end: then stop.”
– Lewis Carol, Alice in Wonderland

19.
#2 – THE PROCESS
MEDIUM PROCESS VOICE
Podcast Production Lifecycle
PASSION
PREP PEFORM PRODUCE
RELEASE SERVE GROW
Phase I -- CREATE
Phase II – BUILD
Phase III – MARKET
PUBLISH
TOOLS

20.
Podcasting Maturity Model
• Level.01 – Start
• Level.02 – Content Serious
• Level.03 – Focused Production
• Level.04 – Smart Upgrades
• Level.05 – Go Pro
#2 – THE PROCESS

21.
#2 – THE PROCESS

22.
– Characters on “Last Man Standing” producing a podcast with everything you need. (Source: ABC)
#2 – THE PROCESS
Level.02 – Content Serious

23.
– Marc Marion interviews the POTUS on his podcast “WTF with Marc Marion”. (Source: LATimes.com)
#2 – THE PROCESS
Level.03 – Focused Production

24.
– Marc Marion interviews the POTUS on his podcast “WTF with Marc Marion”. (Source: LATimes.com)
#2 – THE PROCESS
Level.04 – Smart Upgrades

25.
– NPR podcast training and production room. (Source: npr.org)
#2 – THE PROCESS
Level.05 – Go Pro

26.
#2 – THE PROCESS
EXPERTISE IDEA
BUILD
RECORDTOOLS LAUNCH
The Startup Process
DEV
1. Something you’re good at
2. Have an idea
3. Develop your show
4. Get some tools
5. Record your content
6. Launch it
7. Build an Audience

27.
#2 – THE PROCESS
EXPERTISE IDEA
RECORDTOOLS
The Startup Process
DEV
YES!
THAT IS IT!
BUILD
LAUNCH

28.
TAKEAWAY #2
Simple Process
with many moving parts
*The Devil is in the Details
#2 – THE PROCESS

29.
#3 – YOUR PASSION
#3 – Your Passion
What will you say?
“Let me ‘splain… No, there is too much.
Let me sum up..”
– Inigo Montoya, The Princess Bride

30.
#3 – WHAT TO SAY
EXPERTISE IDEA
The Gagglepod Part 1

31.
iTunes Podcast Categories
• Arts
• Business
• Comedy
• Education
• Games & Hobbies
• Government & Organizations
• Health
• Music
EXPERTISE – WHAT DO YOU KNOW?
• News & Politics
• Religion & Spirituality
• Science & Medicine
• Society & Culture
• Sports & Recreation
• Technology

32.
EXPERTISE – WHAT DO YOU KNOW?
Arts
Design
Fashion & Beauty
Food
Literature
Performing Arts
Visual Arts
Business
Business News
Careers
Investing
Management & Marketing
Shopping
Comedy
Education
Educational Technology
Higher Education
K-12
Language Courses
Training
Games & Hobbies
Automotive
Aviation
Hobbies
Other Games
Video Games
Government & Organizations
Local
National
Non-Profit
Regional
Health
Alternative Health
Fitness & Nutrition
Self-Help
Sexuality
Kids & Family
Music
News & Politics
Religion & Spirituality
Buddhism
Christianity
Hinduism
Islam
Judaism
Other
Spirituality
Science & Medicine
Medicine
Natural Sciences
Social Sciences
Society & Culture
History
Personal Journals
Philosophy
Places & Travel
Sports & Recreation
Amateur
College & High School
Outdoor
Professional
TV & Film
Technology
Gadgets
Podcasting
Software How-To
Tech News

33.
What do you know?
• What are you an expert in?
• What are you passionate about?
• What are you good at?
• What do you want to learn about?
• What do you want to document?
EXPERTISE – WHAT DO YOU KNOW?

34.
What do you want to say?
• What is your point of view?
• What are others not saying?
• What do you want your
audience to know?
• How will YOU say it?
THE IDEA – WHAT DO YOU WANT TO SAY?
Brett Tippie from “Just the Tip” (Pinkbike.com)

35.
TAKEAWAY #3
EXPERTISE – WHAT DO YOU KNOW?
“What are you good at that
you are ALSO passionate about?”

36.
#4 – YOUR VOICE
#4 – Your Voice
What are your podcast requirements?
“It’s not about the microphone.”
– Dave Jackson, School of Podcasting

37.
#4 – YOUR VOICE
IDEA
Developing Your Podcast Idea
DEV

38.
Your Podcast Needs Form
• What will you Name it?
• How will you pitch it?
• What will it be about?
• What will it not be about?
• What will keep you podcasting?
#4 – YOUR VOICE

39.
Design Your Podcast
Branding
• Podcast Name sets your brand
• Name that means something
Podcast Design
• Podcast art/logo for your show
• What can stand out
• What you like
#4 – YOUR VOICE

40.
#4 – YOUR VOICE
Top 40 Business Podcasts

41.
Secure your Podcast Identity
• Website URL (Namecheap) ($)
[podcastname].com
• Gmail Email Account
[podcastname]@gmail.com
• Social Media Presence
facebook.com/[podcastname]
#4 – YOUR VOICE

42.
What are your requirements?
• Decide on a Direction
• Choose your Talent
• Choose your Format
• Decide on your Duration
• Decide on your Frequency
#4 – YOUR VOICE

43.
Work out the details
• Create a show format (recipe)
• Decide on hosts and/or guests
• Research and Script your show
• Decide on tone and music
• Control your stage
#4 – YOUR VOICE

44.
#5 – THE TOOLS
#5 – The Tools
What gear do you need?
“It’s not about the microphone.”
– Dave Jackson, School of Podcasting

45.
#5 – THE TOOLS
TOOLS
The Tools You Need to Build Your Podcast
DEV

46.
Simple Recording Setup
• Computer/Smartphone
• Microphone
• Headphones/Ear Buds
• Recording Software/App
• Place to Record
#5 – THE TOOLS

47.
Bad Podcasting Microphones
• Condenser Microphones
• Great for Musicians/Singers
• Take in too much sound
• Difficult to edit out sounds
#5 – THE TOOLS
– Blue Snowball – Blue Yeti

48.
Good Podcasting Microphones
• Dynamic/Cardioid Mics
• Made for Radio/Podcasting
• Audio Technica ATR2100 ($65)
• Heil PR-40 ($330)
#5 – THE TOOLS
– Audio Technica
ATR2100 USB
– Heil PR-40

49.
Recording Software
• Audacity (Free)
• Apple Garage Band ($5)
• Hindenburg ($95/copy)
• Adobe Audition ($49/mo.)
#5 – THE TOOLS

50.
Place to Record
• Soundproofing: Block-out
external noise (periodic)
• Acoustic Treatment: Absorbing
excessive ambiance (constant)
• Alternatives Recording Areas
and Acoustic Treatments ($)
#5 – THE TOOLS

51.
#6 – PERFORMANCE
#6 – Performance
How do you record your voice?
“Nobody is going to punch you in the face
if you change your show.”
– Dave Jackson, School of Podcasting

52.
#6 – PERFORMANCE
TOOLS RECORD
Using the Tools to Record Your Voice

53.
Recording Process
• Planning your content
• Preparing your space/gear
• Warming up your voice
• Use a script/bullets
• Hit Record
#7 – PRODUCTION

54.
Simple Recording Setups
#7 – PRODUCTION
USB
Microphone
Laptop
Media Host
USB
Microphone
Smartphone
Headphones Earbuds

55.
Advanced Recording Setups
#7 – PRODUCTION
USB
Microphone
Laptop
Media Host
Headphones
Audio Mixer
Smartphone
Recorder

56.
Create an episode
• Focus on your main content first
• Think about Intro/Outro
• Music – Audiojungle.net ($20)
• Export final recording to *.mp3
• Use script for Show Notes
#6 – PERFORMANCE

57.
#7 – PRODUCTION
#7 – Production
How do I turn my recording into a media file?
“It’s not about the microphone.”
– Dave Jackson, School of Podcasting

58.
#7 – PRODUCTION
RECORD
Transform Your Recording into Digital Media
LAUNCH

59.
Producing Your Episode
• Review all your *.WAV files
• Clean up your audio
• Add your music/effects
• Balance out your sounds
• Export your Final *.mp3
#7 – PRODUCTION

60.
#7 – PRODUCTION
Finished Recording
• Celebrate what you’ve done!
• Record another episode
• Find Your Voice
• Make Improvements
• Practice, Practice, Practice

61.
#8 – LAUNCH
#8 – Launch
How do I get my podcast to my listener?
“The battle is all over except the 'shouting‘…”
– Napoleon Hill

62.
#8 – LAUNCH
Give Your Digital Media to your Audience
LAUNCH BUILD

63.
Where do your Podcast Files live?
• Media Hosting Account ($15/mo)
• Generates RSS and Stats
• External to your website
• Launch without a website
#8 – LAUNCH

64.
Uploading to your Media Host
• Upload your episode file
Final *.mp3
• Add episode metadata
Title, Description, Art
• Social Media add-ons
• Publish your episode
#8 – LAUNCH

65.
Who do you send you RSS feed to?
• Podcasting Media Platforms
List your show
More connections are better
• iTunes is still king
75% Downloads from iTunes
13% From Blogs/Social Media
7% Other
#8 – LAUNCH

66.
Build a Website
• Shared Hosting (FREE-$25/mo)
• Website Hosting ($20-$50/mo)
• Website ($1,000-$5,000)
Podcast Amplifying Content
• Host Contact Info
• Archive of Episodes
• Subscription Links
• Searchable
• Easy to Share
#8 – LAUNCH
– WordPress CMS

67.
#8 – LAUNCH
Serve your audience
• Celebrate what you’ve done!
• Record another episode
• Find Your Voice
• Make Improvements
• Practice, Practice, Practice

68.
Find other podcasters
• Go to Podcasting Conferences
• Listen to Podcasts about Podcasting
• Learn more at Podcasting meetups
• Analyze other podcasters
• Experiment
#8 – LAUNCH

69.
INVESTING IN YOUR PODCAST
Investing
What do you do after you start podcasting?
“The battle is all over except the 'shouting‘…”
– Napoleon Hill

70.
Getting Past Zero
• No Podcast – No Audience
• Have Something to Say
• Don’t Be Boring
• Slow, Measured Growth
• It’s a Marathon
ZERO DAY

71.
Podcasting after Episode #1
• Plan another episode
• Practice, Practice, Practice
• Record another episode
• Make Improvements
• Find Your Voice
INVESTING IN YOUR PODCAST

72.
Podcasting after Episode #10
• Review your themes and topics
• Build a schedule
• Plan out your year out
• Have predictable releases
• Review your format
INVESTING IN YOUR PODCAST

73.
Podcasting after Episode #100
• Marathon not a Sprint
Build your audience over time
Build an email list
• Downloads Per Episode (DPE)
Number of Listeners (?)
• Discover your Best Episodes
Revisit/Update Best Topics
INVESTING IN YOUR PODCAST

74.
INVESTING IN YOUR PODCAST
What 30 Listeners looks like.
Remember…

75.
RESOURCES
Resources
Get help with your podcast
“You don't learn to walk by following rules.
You learn by doing, and by falling over.”
– Richard Branson

76.
RESOURCES
Dave Jackson
• School of Podcasting – schoolofpodcasting.com
• Ask the Podcast Coach – askthepodcastcoach.com
Daniel J. Lewis
• Audacity to Podcast – audacitytopodcast.com
Ray Ortega
• Podcasters’ Roundtable – podcastersroundtable.com
Carey Green
• Podcast Fast Track – podcastfasttrack.com
Podcasts about Podcasting

77.
Gagglepod
Podcasters Meetup
gagglepod.com
meetup.com/gagglepod
RESOURCES
Local Community
• Monthly Meetups
• Podcast – Gaggleworthy
• Articles and Newsletter
• Workshops – April/May 2018
• Events – DC Podfest in Nov 2018
• One-on-One Sessions

78.
THANK YOU
Kyle Bondo
@Gagglepod
gagglepod@gmail.com
meetup.com/gagglepod
Gagglepod.com