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How to Start a Podcast - An Introduction to Podcasting

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Find Your Gaggle - Start a Podcast!
Learn what it takes to become a podcaster in just 90-minutes!

Podcasting is a fantastic medium for sharing your passions and ideas with other people. Thanks to the explosion of smartphones and mobile devices, podcasting has now become a most direct and intimate way to communicate to your people who share the same interests when they are AWAY from their computer. Now with over 300,000 podcasts available in iTunes on every topic from technology to basket weaving, podcasting has emerged from peoples basements and into the mainstream. Join Kyle Bondo -- podcaster and founder of Gagglepod -- for a Meetup Talk about what podcasting is, how podcasting works, and how YOU can become a podcaster too!

Presented by Kyle Bondo at Germanna Community College in Fredericksburg, VA on February 12th, 2018 as part of the Gagglepod (gagglepod.com) monthly podcasters meetup.

Published in: Technology
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How to Start a Podcast - An Introduction to Podcasting

  1. 1. Gagglepod.com February 12, 2018
  2. 2. Start a Podcast Kyle Bondo gagglepod@gmail.com Gagglepod.com START A PODCAST Introduction to Podcasting
  3. 3. #1 – The Medium #2 – The Process #3 – Your Passion #4 – Your Voice START A PODCAST #5 – The Tools #6 – Performance #7 – Production #8 – Launch Meetup Topics At-A-Glance
  4. 4. START A PODCAST Do you think having 30 people in a classroom enough to teach a class?
  5. 5. START A PODCAST … from the back of the room. What 30 people looks like…
  6. 6. START A PODCAST Podcasting Download Averages • Median: 50% - 150 dpe • Top 20% - >1,200 dpe • Top 10% - >3,500 dpe • Top 7.8% - >5,000 dpe • Top 5% - >9,000 dpe • Top 2% - >21,000 dpe • Top 1% - >39,000 dpe
  7. 7. TAKEAWAY #1 Audience size is relative in Podcasting “How many people are in your topic?” START A PODCAST
  8. 8. #1 – THE MEDIUM #1 – The Medium What is a podcast? “The two best times to start a podcast: In 2006… and NOW!” – Dave Jackson, School of Podcasting
  9. 9. #1 – THE MEDIUM What is a podcast?
  10. 10. #1 – THE MEDIUM What is a Podcast? • On-Demand Digital Media Voice Recording of Any Length • Media Format Compressed *.mp3 Audio • Format Delivery Real Simple Syndication (RSS)
  11. 11. What is a Podcast? • Collection of *.mp3 files • Single Brand • Available via Directories • Released Periodically • C2C Shared RSS Feed #1 – THE MEDIUM
  12. 12. How are Podcasts Found? Podcasting Media Directories • List your files (does not Host them) • 100’s of Lists to choose from Not all are equal • 75% Downloads from iTunes • 13% From Blogs/Social Media • 7% From Others (Devices/Apps) #1 – THE MEDIUM * 2017 Statistics (Source: Libsyn.com)
  13. 13. How Podcasts Consumed? #1 – THE MEDIUM Computer/Laptop Media Host Smartphone/Device RSS File #1 - Request #2 - What files do you have? #3 - Here’s my list!
  14. 14. How Podcasts Consumed? #1 – THE MEDIUM Computer/Laptop Smartphone/Device Headphones Earbuds #3 - Download Media Host RSS File #2 - Here it is! #1 - Where’s the file?
  15. 15. Why should you podcast? Blogger vs. Podcaster Density • # Blogs = 643,000,000 [2,000 to 1] • # Podcasts = 300,000 [2 to 1] Mobility • On-Demand Downloads • Uses your ears • Intimate Messaging #1 – THE MEDIUM * 2017 Statistics (Source: Libsyn.com)
  16. 16. Why should you Podcast? • On-Demand Delivery • Leverage Mobile • Native Applications • Growing Interest • Talk to your Audience #1 – THE MEDIUM
  17. 17. TAKEAWAY #2 Podcasting has room to grow “The median downloads out of all the podcasts that exist are 150 downloads per episode.” – Rob Walsh, Libsyn #1 – THE MEDIUM
  18. 18. #2 – THE PROCESS #2 – The Process How do you start podcasting? “Begin at the beginning, and go on till you come to the end: then stop.” – Lewis Carol, Alice in Wonderland
  19. 19. #2 – THE PROCESS MEDIUM PROCESS VOICE Podcast Production Lifecycle PASSION PREP PEFORM PRODUCE RELEASE SERVE GROW Phase I -- CREATE Phase II – BUILD Phase III – MARKET PUBLISH TOOLS
  20. 20. Podcasting Maturity Model • Level.01 – Start • Level.02 – Content Serious • Level.03 – Focused Production • Level.04 – Smart Upgrades • Level.05 – Go Pro #2 – THE PROCESS
  21. 21. #2 – THE PROCESS
  22. 22. – Characters on “Last Man Standing” producing a podcast with everything you need. (Source: ABC) #2 – THE PROCESS Level.02 – Content Serious
  23. 23. – Marc Marion interviews the POTUS on his podcast “WTF with Marc Marion”. (Source: LATimes.com) #2 – THE PROCESS Level.03 – Focused Production
  24. 24. – Marc Marion interviews the POTUS on his podcast “WTF with Marc Marion”. (Source: LATimes.com) #2 – THE PROCESS Level.04 – Smart Upgrades
  25. 25. – NPR podcast training and production room. (Source: npr.org) #2 – THE PROCESS Level.05 – Go Pro
  26. 26. #2 – THE PROCESS EXPERTISE IDEA BUILD RECORDTOOLS LAUNCH The Startup Process DEV 1. Something you’re good at 2. Have an idea 3. Develop your show 4. Get some tools 5. Record your content 6. Launch it 7. Build an Audience
  27. 27. #2 – THE PROCESS EXPERTISE IDEA RECORDTOOLS The Startup Process DEV YES! THAT IS IT! BUILD LAUNCH
  28. 28. TAKEAWAY #2 Simple Process with many moving parts *The Devil is in the Details #2 – THE PROCESS
  29. 29. #3 – YOUR PASSION #3 – Your Passion What will you say? “Let me ‘splain… No, there is too much. Let me sum up..” – Inigo Montoya, The Princess Bride
  30. 30. #3 – WHAT TO SAY EXPERTISE IDEA The Gagglepod Part 1
  31. 31. iTunes Podcast Categories • Arts • Business • Comedy • Education • Games & Hobbies • Government & Organizations • Health • Music EXPERTISE – WHAT DO YOU KNOW? • News & Politics • Religion & Spirituality • Science & Medicine • Society & Culture • Sports & Recreation • Technology
  32. 32. EXPERTISE – WHAT DO YOU KNOW? Arts Design Fashion & Beauty Food Literature Performing Arts Visual Arts Business Business News Careers Investing Management & Marketing Shopping Comedy Education Educational Technology Higher Education K-12 Language Courses Training Games & Hobbies Automotive Aviation Hobbies Other Games Video Games Government & Organizations Local National Non-Profit Regional Health Alternative Health Fitness & Nutrition Self-Help Sexuality Kids & Family Music News & Politics Religion & Spirituality Buddhism Christianity Hinduism Islam Judaism Other Spirituality Science & Medicine Medicine Natural Sciences Social Sciences Society & Culture History Personal Journals Philosophy Places & Travel Sports & Recreation Amateur College & High School Outdoor Professional TV & Film Technology Gadgets Podcasting Software How-To Tech News
  33. 33. What do you know? • What are you an expert in? • What are you passionate about? • What are you good at? • What do you want to learn about? • What do you want to document? EXPERTISE – WHAT DO YOU KNOW?
  34. 34. What do you want to say? • What is your point of view? • What are others not saying? • What do you want your audience to know? • How will YOU say it? THE IDEA – WHAT DO YOU WANT TO SAY? Brett Tippie from “Just the Tip” (Pinkbike.com)
  35. 35. TAKEAWAY #3 EXPERTISE – WHAT DO YOU KNOW? “What are you good at that you are ALSO passionate about?”
  36. 36. #4 – YOUR VOICE #4 – Your Voice What are your podcast requirements? “It’s not about the microphone.” – Dave Jackson, School of Podcasting
  37. 37. #4 – YOUR VOICE IDEA Developing Your Podcast Idea DEV
  38. 38. Your Podcast Needs Form • What will you Name it? • How will you pitch it? • What will it be about? • What will it not be about? • What will keep you podcasting? #4 – YOUR VOICE
  39. 39. Design Your Podcast Branding • Podcast Name sets your brand • Name that means something Podcast Design • Podcast art/logo for your show • What can stand out • What you like #4 – YOUR VOICE
  40. 40. #4 – YOUR VOICE Top 40 Business Podcasts
  41. 41. Secure your Podcast Identity • Website URL (Namecheap) ($) [podcastname].com • Gmail Email Account [podcastname]@gmail.com • Social Media Presence facebook.com/[podcastname] #4 – YOUR VOICE
  42. 42. What are your requirements? • Decide on a Direction • Choose your Talent • Choose your Format • Decide on your Duration • Decide on your Frequency #4 – YOUR VOICE
  43. 43. Work out the details • Create a show format (recipe) • Decide on hosts and/or guests • Research and Script your show • Decide on tone and music • Control your stage #4 – YOUR VOICE
  44. 44. #5 – THE TOOLS #5 – The Tools What gear do you need? “It’s not about the microphone.” – Dave Jackson, School of Podcasting
  45. 45. #5 – THE TOOLS TOOLS The Tools You Need to Build Your Podcast DEV
  46. 46. Simple Recording Setup • Computer/Smartphone • Microphone • Headphones/Ear Buds • Recording Software/App • Place to Record #5 – THE TOOLS
  47. 47. Bad Podcasting Microphones • Condenser Microphones • Great for Musicians/Singers • Take in too much sound • Difficult to edit out sounds #5 – THE TOOLS – Blue Snowball – Blue Yeti
  48. 48. Good Podcasting Microphones • Dynamic/Cardioid Mics • Made for Radio/Podcasting • Audio Technica ATR2100 ($65) • Heil PR-40 ($330) #5 – THE TOOLS – Audio Technica ATR2100 USB – Heil PR-40
  49. 49. Recording Software • Audacity (Free) • Apple Garage Band ($5) • Hindenburg ($95/copy) • Adobe Audition ($49/mo.) #5 – THE TOOLS
  50. 50. Place to Record • Soundproofing: Block-out external noise (periodic) • Acoustic Treatment: Absorbing excessive ambiance (constant) • Alternatives Recording Areas and Acoustic Treatments ($) #5 – THE TOOLS
  51. 51. #6 – PERFORMANCE #6 – Performance How do you record your voice? “Nobody is going to punch you in the face if you change your show.” – Dave Jackson, School of Podcasting
  52. 52. #6 – PERFORMANCE TOOLS RECORD Using the Tools to Record Your Voice
  53. 53. Recording Process • Planning your content • Preparing your space/gear • Warming up your voice • Use a script/bullets • Hit Record #7 – PRODUCTION
  54. 54. Simple Recording Setups #7 – PRODUCTION USB Microphone Laptop Media Host USB Microphone Smartphone Headphones Earbuds
  55. 55. Advanced Recording Setups #7 – PRODUCTION USB Microphone Laptop Media Host Headphones Audio Mixer Smartphone Recorder
  56. 56. Create an episode • Focus on your main content first • Think about Intro/Outro • Music – Audiojungle.net ($20) • Export final recording to *.mp3 • Use script for Show Notes #6 – PERFORMANCE
  57. 57. #7 – PRODUCTION #7 – Production How do I turn my recording into a media file? “It’s not about the microphone.” – Dave Jackson, School of Podcasting
  58. 58. #7 – PRODUCTION RECORD Transform Your Recording into Digital Media LAUNCH
  59. 59. Producing Your Episode • Review all your *.WAV files • Clean up your audio • Add your music/effects • Balance out your sounds • Export your Final *.mp3 #7 – PRODUCTION
  60. 60. #7 – PRODUCTION Finished Recording • Celebrate what you’ve done! • Record another episode • Find Your Voice • Make Improvements • Practice, Practice, Practice
  61. 61. #8 – LAUNCH #8 – Launch How do I get my podcast to my listener? “The battle is all over except the 'shouting‘…” – Napoleon Hill
  62. 62. #8 – LAUNCH Give Your Digital Media to your Audience LAUNCH BUILD
  63. 63. Where do your Podcast Files live? • Media Hosting Account ($15/mo) • Generates RSS and Stats • External to your website • Launch without a website #8 – LAUNCH
  64. 64. Uploading to your Media Host • Upload your episode file Final *.mp3 • Add episode metadata Title, Description, Art • Social Media add-ons • Publish your episode #8 – LAUNCH
  65. 65. Who do you send you RSS feed to? • Podcasting Media Platforms List your show More connections are better • iTunes is still king 75% Downloads from iTunes 13% From Blogs/Social Media 7% Other #8 – LAUNCH
  66. 66. Build a Website • Shared Hosting (FREE-$25/mo) • Website Hosting ($20-$50/mo) • Website ($1,000-$5,000) Podcast Amplifying Content • Host Contact Info • Archive of Episodes • Subscription Links • Searchable • Easy to Share #8 – LAUNCH – WordPress CMS
  67. 67. #8 – LAUNCH Serve your audience • Celebrate what you’ve done! • Record another episode • Find Your Voice • Make Improvements • Practice, Practice, Practice
  68. 68. Find other podcasters • Go to Podcasting Conferences • Listen to Podcasts about Podcasting • Learn more at Podcasting meetups • Analyze other podcasters • Experiment #8 – LAUNCH
  69. 69. INVESTING IN YOUR PODCAST Investing What do you do after you start podcasting? “The battle is all over except the 'shouting‘…” – Napoleon Hill
  70. 70. Getting Past Zero • No Podcast – No Audience • Have Something to Say • Don’t Be Boring • Slow, Measured Growth • It’s a Marathon ZERO DAY
  71. 71. Podcasting after Episode #1 • Plan another episode • Practice, Practice, Practice • Record another episode • Make Improvements • Find Your Voice INVESTING IN YOUR PODCAST
  72. 72. Podcasting after Episode #10 • Review your themes and topics • Build a schedule • Plan out your year out • Have predictable releases • Review your format INVESTING IN YOUR PODCAST
  73. 73. Podcasting after Episode #100 • Marathon not a Sprint Build your audience over time Build an email list • Downloads Per Episode (DPE) Number of Listeners (?) • Discover your Best Episodes Revisit/Update Best Topics INVESTING IN YOUR PODCAST
  74. 74. INVESTING IN YOUR PODCAST What 30 Listeners looks like. Remember…
  75. 75. RESOURCES Resources Get help with your podcast “You don't learn to walk by following rules. You learn by doing, and by falling over.” – Richard Branson
  76. 76. RESOURCES Dave Jackson • School of Podcasting – schoolofpodcasting.com • Ask the Podcast Coach – askthepodcastcoach.com Daniel J. Lewis • Audacity to Podcast – audacitytopodcast.com Ray Ortega • Podcasters’ Roundtable – podcastersroundtable.com Carey Green • Podcast Fast Track – podcastfasttrack.com Podcasts about Podcasting
  77. 77. Gagglepod Podcasters Meetup gagglepod.com meetup.com/gagglepod RESOURCES Local Community • Monthly Meetups • Podcast – Gaggleworthy • Articles and Newsletter • Workshops – April/May 2018 • Events – DC Podfest in Nov 2018 • One-on-One Sessions
  78. 78. THANK YOU Kyle Bondo @Gagglepod gagglepod@gmail.com meetup.com/gagglepod Gagglepod.com

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