How to Capitalize on the Buzz around Quizzes
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This webinar discusses how quizzes can be used to engage audiences and drive revenue for media companies. It provides examples of how quizzes increased engagement on social media and drove high opt-in rates for data collection. The webinar also outlines how to get buy-in for quizzes by showing their benefits, how to target advertisers that could sponsor quizzes, and promotion strategies like aligning quizzes with current programming. Attendees are provided with resources for turnkey quizzes and training on quiz planning and administration.
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How to Capitalize on the Buzz around Quizzes
- 2. #PromotionsLab how to capitalize on the BUZZaround quizzes
- 3. #PromotionsLab Liz Crider Director of Affiliate Success liz@secondstreet.com @emcrider
- 4. #PromotionsLab Chris Juzwik Contest Coordinator & Social Media Specialist, Madison.com | Madison, Wisconsin @juz44 Runs a quiz every week!
- 5. #PromotionsLab Tony Freije Digital Sales Manager, KTUU-TV | Anchorage, Alaska @tonyfreije Uses quizzes as a solution for niche advertisers!
- 6. #PromotionsLab Contests Ballots Quizzes Ecommerce The Promotions Platform
- 7. #PromotionsLab Questions? ask in the GoToMeeting panel
- 8. #PromotionsLab Follow @secondstreetlab on Twitter!
- 9. #PromotionsLab Want to win an exclusive prize? #PromotionsLab
- 10. #PromotionsLab summit.secondstreet.com St. Louis - June 8-9
- 11. #PromotionsLab Benefits of Quizzes Why Quizzes Appeal to Everyone How To Next Steps In the webinar…
- 14. #PromotionsLab
- 15. #PromotionsLab Why Quizzes Are Engaging ü Social ü Sharable ü Timely ü Quick and Easy ü FUN
- 16. #PromotionsLab
- 20. #PromotionsLab How to Drive Revenue • Sell 1 Exclusive Sponsorship • Sell Multiple Prize Sponsorships • Align with Current Promotions or Programming
- 23. #PromotionsLab
- 24. #PromotionsLab
- 26. #PromotionsLab Offer a Custom Solution
- 27. #PromotionsLab
- 28. #PromotionsLab Benefits of Custom Quizzes • Feature the Advertiser’s Products & Services • Collect Data for the Advertiser • Encourage Social Sharing • Generate Huge Exposure • Provide a Unique Solution • Have FUN!
- 29. #PromotionsLab
- 30. #PromotionsLab WHY QUIZZES APPEAL TO EVERYONE
- 32. #PromotionsLab
- 33. #PromotionsLab
- 34. #PromotionsLab
- 35. #PromotionsLab • Taken 1,748 times in 1 day
- 36. #PromotionsLab • Taken 1,748 times in 1 day • 1,513 people filled out the optional registration form
- 37. #PromotionsLab • Taken 1,748 times in 1 day • 1,513 people filled out the optional registration form 87%registration rate!
- 38. #PromotionsLab
- 43. #PromotionsLab “We love quizzes. It’s fun to dream them up, fun to put them together, and fun to monitor their progress, and quizzes are fun for our visitors to take, talk about, and share.”
- 46. #PromotionsLab HOW TO GET BUY IN
- 48. #PromotionsLab Planning is EVERYTHING • Make a Plan so EVERYONE is on the Same Page • Look at What You are Already Doing • Use Quizzes Around Big Programming
- 50. #PromotionsLab Everyone Likes FUN! • Engage your team • Come up with timely topics • Have fun with quizzes
- 52. #PromotionsLab Quizzes do GREAT Things! • Drive online traffic • Drive social engagement • Fulfill department goals
- 55. #PromotionsLab Be Systematic • Align with theme • Consider your Target Audience • Niche Advertisers are a Great Fit
- 56. #PromotionsLab
- 57. #PromotionsLab Taken 9,000 times in one week 75%opt-in rate!
- 59. #PromotionsLab Incent Customers to Share • Justify the Request for Registration • Ask a Survey Question to Gather Info • Make Prize Compelling and Relevant • Gather Opt-ins and ‘Likes’
- 60. #PromotionsLab
- 62. #PromotionsLab PACKAGE PRICE Quiz Creation & Setup $500 ROS Banner Ads $500 Daily Facebook & Twitter Posts $500 Quiz Linked from Relevant Website Content $250 On-Air Mentions during Morning Show x3 $1,000 Quiz Results Posted to On-Air Talent’s Facebook & Twitter $750 Email to Promotional Database of 30,000 $1,500 TOTAL: $5,000 ! Sponsored Quiz
- 66. #PromotionsLab
- 67. #PromotionsLab
- 68. #PromotionsLab
- 69. #PromotionsLab
- 73. #PromotionsLab USE QUIZZES TO SOLVE ADVERTISER NEEDS
- 75. #PromotionsLab QUIZZES ARE A GIFT TO YOUR EDITORIAL TEAM
- 82. #PromotionsLab Sign up for the newsletter
- 84. #PromotionsLab secondstreet.com/university Promotions University Sales, Planning, and Admin Courses Available
- 85. #PromotionsLab summit.secondstreet.com St. Louis - June 8-9
- 87. #PromotionsLab Liz Crider @emcrider Chris Juzwik @juz44 Tony Freije @tonyfreije
- 88. #PromotionsLab