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@dougridley
Inbound
Marketing
@dougridley
What is inbound marketing?
@dougridley
Pull
Earned
Inbound vs. Outbound
Push
Interruption
@dougridley
Inbound vs. Outbound
Blog
Video
Direct Mail
Ads
The 5 Pillars and Cycle
@dougridley
The 5 Pillars
of Inbound
Marketing
@dougridley
@dougridley
Goal Oriented
• What do I want to achieve?
• Are my goals measureable?
@dougridley
Know Your Audience
• Who am I speaking to?
• What are their pain points?
@dougridley
Types of Content
• Blog
• Email Newsletter
• Video
• Webinar
• Infographic
• E-book
@dougridley
Distribute Properly
• How will people find my content?
@dougridley
Analyze Results
• Am I meeting my goals?
• How can I improve?
Inbound Marketing Cycle
Inbound
Marketing
Cycle
@dougridley
@dougridley
Plan
• Create a content calendar
@dougridley
Create
• Address your audience’s pain points
• Content lives on your website
@dougridley
Be Found
• Facebook
• Twitter
• Pinterest
• LinkedIn
• Email Newsletter
@dougridley
Engage
• Create conversations
• Give people a reason to share
@dougridley
Convert
• Make visitors take action on your website
@dougridley
Analyze
• Use metrics focused on your goals
• Use data to drive planning phase
@dougridley
Thank
You
Vital Design: vtldesign.com
@vital_design
@dougridley
@dougridley
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Inbound Marketing for Brands - Currier Museum Slide Deck

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Find us on Twitter - @Vital_Design @DougRidley

This week Vital Design joined marketing professionals from around New Hampshire to take part in the Currier Museum’s First Thursday. Each presenter spoke on an element of personal branding, and Vital’s topic was inbound marketing.

Here is an outline of my presentation.
1. A brief overview of inbound marketing.
2. Laying the foundation of inbound marketing using five pillars. These pillars use specific questions that help outline a strategy moving forward.
3. The final piece uses the answers from the five pillars to create repeatable action items using an inbound marketing cycle.

Published in: Business, News & Politics
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Inbound Marketing for Brands - Currier Museum Slide Deck

  1. 1. @dougridley Inbound Marketing
  2. 2. @dougridley What is inbound marketing?
  3. 3. @dougridley Pull Earned Inbound vs. Outbound Push Interruption
  4. 4. @dougridley Inbound vs. Outbound Blog Video Direct Mail Ads
  5. 5. The 5 Pillars and Cycle @dougridley
  6. 6. The 5 Pillars of Inbound Marketing @dougridley
  7. 7. @dougridley Goal Oriented • What do I want to achieve? • Are my goals measureable?
  8. 8. @dougridley Know Your Audience • Who am I speaking to? • What are their pain points?
  9. 9. @dougridley Types of Content • Blog • Email Newsletter • Video • Webinar • Infographic • E-book
  10. 10. @dougridley Distribute Properly • How will people find my content?
  11. 11. @dougridley Analyze Results • Am I meeting my goals? • How can I improve?
  12. 12. Inbound Marketing Cycle Inbound Marketing Cycle @dougridley
  13. 13. @dougridley Plan • Create a content calendar
  14. 14. @dougridley Create • Address your audience’s pain points • Content lives on your website
  15. 15. @dougridley Be Found • Facebook • Twitter • Pinterest • LinkedIn • Email Newsletter
  16. 16. @dougridley Engage • Create conversations • Give people a reason to share
  17. 17. @dougridley Convert • Make visitors take action on your website
  18. 18. @dougridley Analyze • Use metrics focused on your goals • Use data to drive planning phase
  19. 19. @dougridley
  20. 20. Thank You Vital Design: vtldesign.com @vital_design @dougridley @dougridley

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