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Three Elements Rally: Meredith Oliver Presents "Creating WOW Online & Onsite"

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This program was presented in Dallas and Savannah at the 2015 February Three Elements Rally. The program covers how to marry WOW online marketing with WOW offline sales into one seamless process that increases sales.

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Three Elements Rally: Meredith Oliver Presents "Creating WOW Online & Onsite"

  1. 1. Creating WOW Online & Onsite Meredith Oliver @CreatingWOW #3Elements www.CreatingWOW.com
  2. 2. #NailedIt
  3. 3. Creating WOW Online & Onsite Meredith Oliver @CreatingWOW #3Elements www.CreatingWOW.com
  4. 4. Zero Moment of Truth #3Elements @CreatingWOW
  5. 5. The FANatical Sales Process Attract Engage Convert WOW! #3Elements @CreatingWOW
  6. 6. www.ExpertsExchange.com
  7. 7. www.ExpertSexChange.com
  8. 8. www.PowerGenItalia.com
  9. 9. www.PowerGenitalia.com
  10. 10. www.IPAnywhere.com
  11. 11. www.iPanywhere.com
  12. 12. www.SpeedofArt.com
  13. 13. www.Speedofart.com
  14. 14. www.GoTahoe.com
  15. 15. www.GotaHoe.com
  16. 16. LACK OF
  17. 17. OURCOMMUNITIES Find theperfect community for your family. VIEW NOW FIND YOURHOME Choosefrom oneof our great homedesigns. SEARCH ONLINEINCENTIVE Register onlinetoday for a $500 Design Studio Credit REGISTER SINCE1933 QUALITYBUILT HOMES • • • • FIND YOURHOME OURCOMMUNITIES WHYMCARTHUR HOMEBUYERTOOLS FORREALTORS REQUEST INFO Results: 2012 – Internet 10% of Sales 2013 – Internet 52% of Sales
  18. 18. Content Solutions #3Elements @CreatingWOW  Blog Videos  User Generated
  19. 19. Call-To-Action • 800 Number • Live Chat • Request Info • Request Brochure • Request DVD • Ask a Homeowner • Newsletter Sign-Up • Social Media Sharing #3Elements @CreatingWOW
  20. 20. Lead Conversion Tracking
  21. 21. Lead Conversion Tracking #3Elements @CreatingWOW
  22. 22. The FANatical Sales Process Attract Engage Convert WOW! #3Elements @CreatingWOW
  23. 23. What Are Your Must Haves?
  24. 24. Follow-Up More Than Once
  25. 25. Follow-Up More Than Once  39% chance of connecting on first call  93% chance of connecting on sixth attempt  Recommend six follow-up attempts  One-on-one follow-up emails  Drip campaign in your CRM #3Elements @CreatingWOW
  26. 26. Recap the Game
  27. 27. Recap The Game What did they like…  See  Hear  Touch  Feel #3Elements @CreatingWOW
  28. 28. Stop Checking In & Start Adding Value
  29. 29. Share Ideas & Insights
  30. 30. “We talked about the importance of an open concept, so I thought you might be interested in…”
  31. 31. Solve a Problem
  32. 32. “You mentioned a concern about selling your home, so I thought I would share…”
  33. 33. Engage With Questions
  34. 34. “How do you envision using the loft space?”
  35. 35. Paperback Books $20 each (retail $24.95) eBooks $10 each
  36. 36. Text WOW to 44144
  37. 37. Meredith Oliver CreatingWOW.com @Creating WOW Access slides at Slideshare.net/MeredithOlive
  38. 38. “You will be the same person in five years as you are today except for the people you meet and the books you read.” ~Charlie Tremendous Jones

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