Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Utilizing Social Media forCustomer Acquisition & Retention             Jennifer Sable Lopez             Director of Commun...
Customer Acquisition = $$?
How To Earn Customersvia Social   Title of presentation(without spending a shit ton of money)
Optimize Social Sharing@jennita #SearchLove
Good, but basic.
In-App Sharing@jennita #SearchLove
Getting better!
Shareable URLs                       #Win@jennita #SearchLove
Show some data@jennita #SearchLove
Now we’re on to something!
“Pay” with a Tweet/Share@jennita #SearchLove
“Pay” with a Tweet/Share@jennita #SearchLove
Social Proof@jennita #SearchLove
Connect G+ to Adwords                           CTR #Win@jennita #SearchLove
Facebook EdgeRank                       181 Likes                       45 Shares                       11 commentsNot too...
Try something new                       271 Likes                       91 Shares                       13 commentsIMAGESF...
Pay For It $$$ Le sigh.@jennita #SearchLove
Uhm… Ask?@jennita #SearchLove
Uhm… Ask?@jennita #SearchLove
KEEP ALL THE CUSTOMERS Title of presentation
Community.                         ehem.@jennita #SearchLove
Social Sign In@jennita #SearchLove
Super, Dumb, EASY@jennita #SearchLove
Social Sign In@jennita #SearchLove
Use that info, to make it EASY@jennita #SearchLove
Want them to contact you?@jennita #SearchLove
Can they find you?Phone, check.Email, check.Social, CHECK.@jennita #SearchLove
Sometimes you gotta         take it off Social@jennita #SearchLove
Examples@jennita #SearchLove
Wow Them!
Save $$                       No, Really.@jennita #SearchLove
Customer Service1st response   =9 hours @jennita #SearchLove
Social Media Manager                          Can answer                          tweets within                          m...
Empower the Manager@jennita #SearchLove
TEST All The THINGS  Title of presentation
O RLY?
Yours *will* bedifferent.
Go forth…Acquire + Retain
Thank You!      Jennifer Sable Lopez      Director of Community      SEOmoz      @jennita
Utilizing Social Media for Acquisition & Retention
Utilizing Social Media for Acquisition & Retention
Utilizing Social Media for Acquisition & Retention
Utilizing Social Media for Acquisition & Retention
Utilizing Social Media for Acquisition & Retention
Utilizing Social Media for Acquisition & Retention
Utilizing Social Media for Acquisition & Retention
Upcoming SlideShare
Loading in …5
×

Utilizing Social Media for Acquisition & Retention

5,271 views

Published on

How can you use Community building and Social to earn and keep customers without paying a ton of money. My presentation at Searchlove Boston.

Utilizing Social Media for Acquisition & Retention

  1. Utilizing Social Media forCustomer Acquisition & Retention Jennifer Sable Lopez Director of Community @jennita
  2. Customer Acquisition = $$?
  3. How To Earn Customersvia Social Title of presentation(without spending a shit ton of money)
  4. Optimize Social Sharing@jennita #SearchLove
  5. Good, but basic.
  6. In-App Sharing@jennita #SearchLove
  7. Getting better!
  8. Shareable URLs #Win@jennita #SearchLove
  9. Show some data@jennita #SearchLove
  10. Now we’re on to something!
  11. “Pay” with a Tweet/Share@jennita #SearchLove
  12. “Pay” with a Tweet/Share@jennita #SearchLove
  13. Social Proof@jennita #SearchLove
  14. Connect G+ to Adwords CTR #Win@jennita #SearchLove
  15. Facebook EdgeRank 181 Likes 45 Shares 11 commentsNot tooshabby!@jennita #SearchLove
  16. Try something new 271 Likes 91 Shares 13 commentsIMAGESFTW!@jennita #SearchLove
  17. Pay For It $$$ Le sigh.@jennita #SearchLove
  18. Uhm… Ask?@jennita #SearchLove
  19. Uhm… Ask?@jennita #SearchLove
  20. KEEP ALL THE CUSTOMERS Title of presentation
  21. Community. ehem.@jennita #SearchLove
  22. Social Sign In@jennita #SearchLove
  23. Super, Dumb, EASY@jennita #SearchLove
  24. Social Sign In@jennita #SearchLove
  25. Use that info, to make it EASY@jennita #SearchLove
  26. Want them to contact you?@jennita #SearchLove
  27. Can they find you?Phone, check.Email, check.Social, CHECK.@jennita #SearchLove
  28. Sometimes you gotta take it off Social@jennita #SearchLove
  29. Examples@jennita #SearchLove
  30. Wow Them!
  31. Save $$ No, Really.@jennita #SearchLove
  32. Customer Service1st response =9 hours @jennita #SearchLove
  33. Social Media Manager Can answer tweets within minutes@jennita #SearchLove
  34. Empower the Manager@jennita #SearchLove
  35. TEST All The THINGS Title of presentation
  36. O RLY?
  37. Yours *will* bedifferent.
  38. Go forth…Acquire + Retain
  39. Thank You! Jennifer Sable Lopez Director of Community SEOmoz @jennita

×