Real Estate


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This slide shows the Strategies which help to grow the Real Estate people's business and help them to get more leads and sales.

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Real Estate

  1. 1. VBA Technologies Presents Grow Your Real Estate Business
  2. 2. Introduction
  3. 3. Who Are We?• We are a company that • We offer: offers internet – Websites marketing consulting – Mobile Websites services – Mobile Landing Pages• We help businesses – SEO Services create custom marketing – Social Media campaigns strategies to maximize • Facebook their income • YouTube
  4. 4. WordpressWebsites
  5. 5. Wordpress• With Wordpress you will have much greater control over your site• Having a Technical background is no longer needed.• Wordpress is not getting as much credit as it should…here is why
  6. 6. It’s Free• Installing Wordpress on your site is 100% FREE• Compared to a normal site the costs to run a WP site are minimal• With most hosting it’s just a 1-click-install• As an entrepreneur you understand the need to save money
  7. 7. Looks Matter!• You need to present your business online in the right way• An awesome looking property on a poor looking site won’t impress a single potential client• Wordpress is professional looking by default!
  8. 8. Real Estate Oriented Themes• There are tons of Wordpress themes that were specifically created for Real Estate Agents• They bring many awesome features, such as: – Full-Featured Property Listing Engine – Multi-Date Appointment Setting System – Google Maps Integration – And many, many more
  9. 9. Search Engine Optimization• SEO = ranking high in search results• Wordpress is favored by Google• You don’t want to rank lower than your competitors and loose those sales!• Just by having a Wordpress site you will rank higher!
  10. 10. Use Your Website To Ease Your Pain• Every sales person knows how tough it is to deal with people• Use appointment systems available for WP to schedule the meetings with clients – call only when you have to!
  11. 11. Multimedia• Nothing will get people more excited than a cool picture or an awesome video• Post these on your site and talk to clients that are already and prepped – this does wonders for your closing rate!
  12. 12. Mobile Site
  13. 13. Current Trend• There are now more mobile devices than televisions and computers combined!• Mobile is the fastest growing communication channel in history• Join in and benefit!
  14. 14. Don’t Run, Embrace • The world has already gone mobile • Being left behind will drastically affect your business! • It is a well know fact that if a business doesn’t go mobile it will die within two years
  15. 15. If you run?• Potential property buyers will give up on browsing through offers on your non-mobile friendly site• You will get less clients instead of more• You won’t make it far going against the flow
  16. 16. If You Join In?• Connection to buyers on the go• You never know when and where people decide to buy• Be ready for whenever & wherever to get more clients• More clients => more buyers => more revenues!
  17. 17. Good Impression• Be customer friendly – it WILL pay off!• Leaving a good impression will make people more likely to recommend you!• You cannot go wrong here!
  18. 18. Mobile LandingPages
  19. 19. What is it?• One page website for collecting new leads• Think of it as an add or commercial that automatically collects contact information of potential clients – Phone number – Email address
  20. 20. Rule #1 - Value• Give massive value to those who submit their contact information• Make them want to submit their contacts• Make them feel that if they don’t submit regret will eat them alive!
  21. 21. Rule #2 - Personalization• Make your clients aware that you are not a robot but a real person• Would you host open house with a paper bag over your head?• Probably not, don’t treat your site differently!
  22. 22. How to use the Information captured?• Email your subscribers• Text your subscribers• Let them know of every new offer• One email/text message can get you more clients than you can handle!
  23. 23. Don’t underestimate• This is an amazing marketing tool for generating new leads• You can even analyze your conversion rates and improve your sales tactics• Big potential for little work
  24. 24. Social Media
  25. 25. What’s the point?• Get new leads• Engage people• Create relationships• Build rapport• Have a presence where your audience already is
  26. 26. What’s it about?• Sharing – Experience – Ideas –…• You are interested in experience
  27. 27. Why experience?• Good experience will make the buyers recommend you to their friends• Positive reviews left on Social media networks will get you more leads• Incentivize customers to leave a positive review
  28. 28. Marketing of the present• Social media is frequently used as source of information to help people decide whether to buy something or not• Especially important when facing big decisions - like purchasing a property
  29. 29. Inexpensive• Ads do bring leads to your business• But Social media will do better and for much less!• Often free!
  30. 30. Learn and improve• Collecting reviews and feedback will help you out with improving your closing rates• Social Media offers you an invaluable opportunity to learn how successful you were at selling a property from the buyers perspective
  31. 31. Brand• Start building your brand!• Social Media is perfect for that• Become the best known Real Estate Agent in your local area!
  32. 32. Don’t get overwhelmed!• There are way too many Social Media Networks• Don’t get into all of them!• Pick just one or two but excel at it!• Here are two Social Media Networks that we recommend…
  33. 33. Facebook
  34. 34. Why Facebook?• It is THE biggest social media network out there• If you want a big social media campaign this is the place to start• It’s the first place buyers will look for you
  35. 35. Reviews• Facebook simply excels at review collecting• But don’t just look at them• Respond and engage
  36. 36. Involve your subscribers• Engaging people will help you – Understand who are you dealing with on daily basis – Make your clients feel that they’re getting your attention – logic does not make the sale, emotion does
  37. 37. Remember• Don’t try to advertise• Just show your personality• Make it less about business and more about people
  38. 38. Create a community• Create groups on facebook that can relate to each other, i.e. group of first time home buyers• Be more than a dude who showed them a house• The amount of referrals will simply drown you!• As the creator of the group, you control the group.
  39. 39. YouTube
  40. 40. Why YouTube?• YouTube is the second biggest search engine on the Internet• Being very different from Facebook it will complement your Social Media marketing strategy• Videos do wonders!• Attention spans are so short, people love video.
  41. 41. Turn it into a Video• Make a video of yourself and your properties• Nothing will get people more excited then a good video• A picture is better than a thousand words, a video is better than a thousand pictures
  42. 42. Easy videos• Get video testimonials for people that bought properties from you• Upload them to your YouTube channel• This is bound to improve your conversions!• Turn property pictures into a video
  43. 43. Make a building into a neighborhood• Show nearby schools, parks and other amenities of the local area• Let the video suck them into a whole new world
  44. 44. SEO Boost!• Ever since Google bought YouTube, having a YouTube channel boost your SEO!• Have your site rank higher than ever!• You want to pop up as high as possible when somebody does a search for properties in your local area
  45. 45. Our WordPress Offer• We install WordPress on your site!• We install your handpicked theme!• We insert your initial content! $350
  46. 46. Our Mobile Offer• We make a full-blown 5-page mobile version of your website!• We custom design unique graphics to suit your style! $950
  47. 47. Our Landing Offer• We create your mobile landing page for you!• Your mobile landing page will be designed to blow away any and all indecisiveness $350
  48. 48. Our Facebook offer• We create your Facebook Fan Page for you!• We help you create your Facebook marketing strategy! $450
  49. 49. Our YouTube Offer• We create your YouTube channel for you!• We help you integrate YouTube with your website!• We work with you to create a custom clip designed with a call to action $450
  50. 50. Our Combined Offer• We create your entire internet marketing strategy: – A WordPress site – A mobile version of your site – A landing page to build a list of potential customers – A Social Media strategy • Facebook Fan Page • YouTube Channel $1997
  51. 51. Get In Touch Today!• Email address: –• Phone number: – (91) 99407 60692• Website: –