Rockit Digital Communication Summit - 2016 February 5-6th.

1. Sebastian Streiffert

4. The Daily Show

5. The Daily Show
If it were good, you would like it.

8. The Brand of Tomorrow

9. The Brand of Tomorrow
● Grass-roots driven

10. The Brand of Tomorrow
● Grass-roots driven
● Genuine

11. The Brand of Tomorrow
● Grass-roots driven
● Genuine
● High conversation volume

12. The Brand of Tomorrow
● Grass-roots driven
● Genuine
● High conversation volume
● Well-liked

13. Brand + Target Audience + Strategy

15. Events

16. Events
Featurettes

17. Events
Featurettes
Service

18. Events
Featurettes
Service
Sponsorships

19. Events
Featurettes
Service
Sponsorships
Product

20. Events
Featurettes
Service
Sponsorships
Product
Press

21. Events
Featurettes
Service
Sponsorships
Product
Press
Ambassadors

22. Events
Featurettes
Service
Sponsorships
Product
Press
Ambassadors
Influencers

24. Content = Opportunity + (Emotional Promise * Rational Proposition)
Passion Points

26. Distribution

27. Content + Distribution + Process

29. Sponsorships Ambassadors Service Product Press Events/etc.Influencers

30. Sponsorships Ambassadors Service Product Press Events/etc.
Social Media Press* POS/OOH/etc.
Influencer
Networks
Ambassadors
Influencers
E-mail/Push Web/Inbound

31. Sponsorships Ambassadors Service Product Press Events/etc.
Social Media Press* POS/OOH/etc.
Influencer
Networks
Ambassadors
Influencers
E-mail/Push Web/Inbound
Key Beats Weekly Plans
Production &
Curation
Distribution Interaction Analysis Revision

32. The Daily Show

33. The Daily Show
● Find an activity cadency you can manage

34. The Daily Show
● Find an activity cadency you can manage
● Create an ambassador out of every employee

35. The Daily Show
● Find an activity cadency you can manage
● Create an ambassador out of every employee
● Be genuine and open about your mission

36. The Daily Show
● Find an activity cadency you can manage
● Create an ambassador out of every employee
● Be genuine and open about your mission
● If people don’t like what you’re doing, you’re doing
it wrong.