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8 ways contractors can be successful on facebook and twitter

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Presented by by Likeable Local CEO Dave Kerpen and HomeAdvisor's Vice President of Business Development Scott Weigel

Published in: Social Media
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8 ways contractors can be successful on facebook and twitter

  1. 1. @likeablelocal | 212.359.4347 @HomeAdvisor | 303.963.8384
  2. 2. 2 1. Build Your Presence 2. Focus on Your Audience 3. Engage With Your Audience 4. Utilize Trending Topics 5. Implement Social Widgets 6. Find What Works For Your Business Page 7. Run Paid Posts 8. Use Live Video
  3. 3. 3 YOUR HOSTS DAVE KERPEN → Likeable Local CEO → NYTimes Best Seller SCOTT WEIGEL → HomeAdvisor’s VP of Business Development
  4. 4. 4 BUILD YOUR PRESENCE 1 Make business information easily accessible. → Description of services, business hours, location, contact info, etc. → Ask friends and family to “like” the page → Enlist customers to leave reviews
  5. 5. 5 BUILD YOUR PRESENCE 1 While Facebook can accommodate longer posts and content, Twitter is a great source for customers to get quick information.
  6. 6. 6 FOCUS ON YOUR AUDIENCE 2 Tailor your content to your audience. → Create and post your own content or share relevant content → Facebook is great for posting interesting articles about your industry → Share photos of your work
  7. 7. 7 FOCUS ON YOUR AUDIENCE 2 Keep it professional. → Do not post anything you would not want to discuss with a potential customer
  8. 8. 8 ENGAGE YOUR AUDIENCE 3
  9. 9. 9 ENGAGE YOUR AUDIENCE 3 Facebook. → Encourage your customers to leave reviews → Respond to comments, good and bad → ‘Like’ and comment on posts you’ve been tagged in
  10. 10. 10 ENGAGE YOUR AUDIENCE 3 Twitter. → Search Twitter for people talking about your services → Retweet relevant content → Use trending #hashtags #contractors #remodel #homerenovation
  11. 11. 11 UTILIZE TRENDING TOPICS 4 Pay attention to TRENDING TOPICS, or recent (unbiased) articles that may be pertinent to your business. → How can you incorporate them into your tweets?
  12. 12. 12 IMPLEMENT SOCIAL WIDGETS 5 Add SOCIAL WIDGETS to your website that link to your Facebook and Twitter accounts. This allows people to find and connect with you on social media. EMAIL Add the ability to share promotions and updates through email. Maximize the power of your email list. WEBSITE Easily start conversations, provide additional information, and generate engagement.
  13. 13. 13 FIND WHAT WORKS FOR YOUR BUSINESS PAGE 6 EXPERIMENT to find what works best for your audience. Post TimesPost Length Photos & Video
  14. 14. 14 RUN PAID POSTS 7 Target audience.
  15. 15. 15 RUN PAID POSTS 7 Boost posts.
  16. 16. 16 RUN PAID POSTS 7 Run Facebook ads.
  17. 17. 17 USE LIVE VIDEO 8 → Break down barriers and create a connection with your followers → Give customers a glimpse into your business Videos grab viewers attention and increase engagement.
  18. 18. 18 USE LIVE VIDEO 8 → Is there an event or project you could create a live Facebook video around? Facebook Live can be a great way to leverage new business.
  19. 19. 19 1. Build Your Presence 2. Focus on Your Audience 3. Engage With Your Audience 4. Utilize Trending Topics 5. Implement Social Widgets 6. Find What Works For Your Business Page 7. Run Paid Posts 8. Use Live Video
  20. 20. 20 WANT TO LEARN MORE? See how you can Likeable Local can help you be more successful by automating social media -SET UP a free demo at LikeableDemo.com -OR CALL 212.359.4347 GRAND PRIZE! 1. SET UP a time to learn more! 2. SAVE BIG $$ on packages before April 30th!
  21. 21. 21 QUESTIONS? ? 212.359.4347 likeablelocal.com @likeablelocal If you have any questions about Likeable Local please contact at: 303.963.8384 HomeAdvisor.com @homeadvisor If you have any questions about HomeAdvisor please contact at:

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