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Introduction to Facebook Ads

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Getting started with Facebook Advertising and options available to promote your startup or small business.

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Introduction to Facebook Ads

  1. 1. FACEBOOK FACEBOOK ADS FOR SUCCESS @GAZLY 2017
  2. 2. Digital Marketer @GAZLY 2017
  3. 3. I’M GOING TO COVER • Things you need to know before starting a campaign • Facebook Insights • What are the available options • Basics before starting an ad • Ad Targeting • Demo @GAZLY 2017
  4. 4. BEFORE STARTING A CAMPAIGN • A Facebook Page (It’s FREE) • Debit or Credit Card (No it’s not FREE) • Basic Graphic knowledge (Paint is more than enough to start) @GAZLY 2017
  5. 5. FACEBOOK INSIGHTS 1.5 Billion Active Users 5 Million Active Sri Lankans 300 Million Users Photo sharing 800 Million Users WhatsApp Stories 700 Million Users @GAZLY 2017
  6. 6. FACEBOOK IS NOT ORGANIC THE PLATFORM @GAZLY 2017
  7. 7. WHAT ARE THE OPTIONS Facebook Ads ConversionConsiderationAwareness @GAZLY 2017
  8. 8. PAGE LIKE ADS @GAZLY 2017
  9. 9. POST BOOST @GAZLY 2017
  10. 10. VIDEO ADS @GAZLY 2017
  11. 11. WEB TRAFFIC AD @GAZLY 2017
  12. 12. APP INSTALL ADS @GAZLY 2017
  13. 13. INSTAGRAM ADS @GAZLY 2017
  14. 14. WHAT ARE THE OPTIONS Consideration App InstallsEngagement Post Page LikesEvent ResponsesOffer Claims TrafficVideo ViewsLead Generation @GAZLY 2017
  15. 15. AD SPECIFICATIONS @GAZLY 2017
  16. 16. AD SPECIFICATIONS 20% RULE @GAZLY 2017
  17. 17. AD SPECIFICATIONS https://www.facebook.com/ads/tools/text_overlay@GAZLY 2017
  18. 18. AD BACKEND AUDIENCE PLACEMENT VISUAL AND TEXT BUDGET AND SCHEDULE @GAZLY 2017
  19. 19. AD BACKEND @GAZLY 2017
  20. 20. AD TARGETTING LOCATION DEMOGRAPHICS INTEREST BEHAVIOR CONNECTIONS @GAZLY 2017
  21. 21. DEMO TIME @GAZLY 2017
  22. 22. GREAT EXAMPLES @GAZLY 2017
  23. 23. EXAMPLES @GAZLY 2017
  24. 24. I DON’T KNOW PHOTOSHOP • www.canva.com • www.pagemodo.com • www.fotor.com • www.pexels.com • www. imagesbazaar.com @GAZLY 2017
  25. 25. අවුල්ද? @gazly @GAZLY 2017
  26. 26. FINAL WORDS Use Facebook to be discovered by your customers, engage with them. Leverage & amplify other media platforms and grow your business! @GAZLY 2017
  27. 27. @GAZLY 2017

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