FANtastic Marketing: Build Your Brand & Grow Your Business By Creating Fans BEFORE They Buy Would you like to build a loyal fan base that does the selling and marketing for you? Looking to increase engagement and referrals from your social media presence? Interested in learning the new rules of sales and marketing in the digital age? Good news, this keynote by Meredith Oliver will do just that and more! Based on Meredith’s book, FANtastic Marketing, you will learn how to find, engage, and excite your fans resulting in more profit straight to the bottom line. Stop boring your fans with canned marketing and learn how to transform your brand with FANtastic Marketing – marketing that is about your fans, for your fans, and features your fans. Learn how to create fans BEFORE they buy and watch the traffic, leads, and sales to your business explode!

1. MarketingFANTASTIC

4. Instagram @ MeredithsShoes22

10. TASTIC MARKETING
@MeredithCSP #FanFactor
FANAbout The Fans, For The Fans, By The Fans

12. WHO

13. 81%
AdWeek.com, Nov 2014
Research Online
Before Buying

14. 70%
MediaPost.com, Oct 2015
Use 3+ Channels
MediaPost.com, Oct 2015

15. 4/5
Use a Smartphone
to Research

16. 88% trust online reviews as much
as personal recommendations
SearchEngineLand.com, July 2014

17. 70% Purchase Because of Social Media
Business Wire, Nov. 2012

18. FANS
FANS

20. The Fan Factor™

21. DO THE MARKETING =
MORE TRAFFIC, MORE LEADS, MORE SALES
@MeredithCSP #FanFactor
FANS

22. DNA OF SPORTS FANS
1. Identity
2. Self-Esteem
3. Escapism
4. State Change
5. Sense of Belonging
@MeredithCSP #FanFactor

23. IDENTITY

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IMAGES

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30. CONNECT WITH ME
FB.com/MeredithCommunications
@MeredithCSP
@MeredithsShoes22
Linkedin.com/in/mereditholiver

34. WHAT IS THE UNIVERSAL
TRUTH OF YOUR FANS?
@MeredithCSP #FanFactor

35. WHY

36. Become a
SuperFAN

37. Remember
your why

41. Remember
their why

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Find Your Fan Factor