Branding Project
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This a class project for a brand management class I took at ESADE Business School in Barcelona, Spain.
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Branding Project
- 5. 02. MARKET OVERVIEW
- 6. 02. MARKET OVERVIEW
- 9. 03. CONSUMER INSIGHT & SEGMENTATION
- 11. SEGMENTATION 03. CONSUMER INSIGHT & SEGMENTATION
- 12. AGE SEGMENTATION 03. CONSUMER INSIGHT & SEGMENTATION
- 14. GEOGRAPHIC SEGMENTATION U.S. And Canada + Europe 03. CONSUMER INSIGHT & SEGMENTATION
- 15. DEMOGRAPHIC SEGMENTATION 03. CONSUMER INSIGHT & SEGMENTATION
- 16. TARGET CONSUMER
- 20. 04. BRAND CONCEPT
- 21. BRAND CONCEPT 04. BRAND CONCEPT
- 23. 04. BRAND CONCEPT
- 24. 05. BRAND IDENTITY 05. BRAND IDENTITY
- 26. BRAND STRATEGY DEVELOPMENT INTERNAL EXTERNAL FIXED VARIABLE BRAND VISION To be the best provider of quality travel content and a worldwide recognized brand. BRAND PROMISE We connect travelers to the city in an emotional way by providing unique experiences. BRAND DELIVERY To provide unique, fun and entertaining audio and travel content. BRAND POSITIONING For modern travelers, we are a travel guide which provides emotional audio content that connects travelers to the city. 05. BRAND IDENTITY
- 27. POSITIONING 05. BRAND IDENTITY
- 28. BRAND STRATEGY 05. BRAND IDENTITY
- 29. BRAND IDENTITY 05. BRAND IDENTITY
- 36. 06. IMC 06. IMC
- 37. CUSTOMER READINESS 06. IMC
- 39. MARKETING MIX 06. IMC
- 41. MARKETING MIX 06. IMC
- 43. MARKETING MIX 06. IMC
- 51. MARKETING MIX 06. IMC
- 85. 07. RECOMMENDATIONS 07. RECOMMENDATIONS
- 89. THANK YOU
Editor's Notes
- Highly Fragmented market
- When you have an audio on you SHUT OFF the city
- Boring, Informatinal only
- Everybody has a body, soul and spirit….
- Illustration of how the city can come to life
- Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation .
- Social network in Germany???
- Social network in Germany???
- Social network in Germany???
- Social network in Germany???
- K eep in mind that all these online marketing tactics the cost is negligible (except banners)