What does it take to create a successful content marketing and social media engine that drives strong business results?
- Building a content and social media strategy that is tailored to your resources
What are your business objectives?
Who are you trying to impact?
Write down your vision.
How will your content create value for your target audience?
What resource constraints do you have?
What type of content could disrupt customers priorities?
Who do you need to get buy in from for your strategy to work?
What skills do you need to be successful?
Structuring your cross-functional team
Define roles and responsibilities
Building processes and workflows (Get work done and scale)
Use the right tools to enable collaboration
What type of tools does my team need to be successful?
What would the ultimate project manager be like? Can you become that person? Explore this guide to develop the top five skills every project manager should possess.
Learn more: http://www.lynda.com/Project-Management-training-tutorials/39-0.html
Creating employee engagement isn’t as difficult as you might think. This guide explores three ways that investing in online learning can help you boost engagement, cultivate positive relationships, and build productive teams.
Learn more: http://www.lynda.com/Education-Elearning-training-tutorials/1792-0.html
10 Best Practices of a Best Company to Work ForO.C. Tanner
What does it take to be named a Best Company to Work for by FORTUNE magazine? For starters, a winning culture, collaboration, and creating an environment for learning and growth. Take a look at these slides for more ideas!
Because Great Interviewers Are Made - Not Born BizLibrary
Effective interviewer skills are critical for making accurate hiring decisions and are at the core of any selection process. However in many organizations, interviews are poorly conducted and interviewers do not possess the skills to accurately predict employee success. In this webinar, interviewing expert Dr. Patrick Hauenstein discusses common interviewer mistakes and the interviewer training required to correct or prevent them from occurring.
www.bizlibrary.com
What would the ultimate project manager be like? Can you become that person? Explore this guide to develop the top five skills every project manager should possess.
Learn more: http://www.lynda.com/Project-Management-training-tutorials/39-0.html
Creating employee engagement isn’t as difficult as you might think. This guide explores three ways that investing in online learning can help you boost engagement, cultivate positive relationships, and build productive teams.
Learn more: http://www.lynda.com/Education-Elearning-training-tutorials/1792-0.html
10 Best Practices of a Best Company to Work ForO.C. Tanner
What does it take to be named a Best Company to Work for by FORTUNE magazine? For starters, a winning culture, collaboration, and creating an environment for learning and growth. Take a look at these slides for more ideas!
Because Great Interviewers Are Made - Not Born BizLibrary
Effective interviewer skills are critical for making accurate hiring decisions and are at the core of any selection process. However in many organizations, interviews are poorly conducted and interviewers do not possess the skills to accurately predict employee success. In this webinar, interviewing expert Dr. Patrick Hauenstein discusses common interviewer mistakes and the interviewer training required to correct or prevent them from occurring.
www.bizlibrary.com
12 Resolutions for a Great Year at WorkO.C. Tanner
If you are looking to improve your experience at work, here are 12 resolutions that will help you make 2016 your most productive, happy and engaged year yet.
Trends allow training programs to stay relevant. Learn what L&D experts think of some of the most prominent trends to shape the industry in the last 5 years.
Leading Remotely: The Keys to Being a Long-Distance LeaderBizLibrary
The reality of being a leader in the working world today means that all those you lead likely won’t be down the hall or in the next cubicle. Each day technologies allow more people to lead teams far from where they are, or even for people to work from home one or more days a week. While there are opportunities gained, this reality creates tremendous productivity and leadership challenges.
If you lead a team remotely, or expect that you will in the future, this session will help you be more successful in building your team, developing your people, and creating the results needed by your team. Presented by Kevin Eikenberry, a leadership expert who leads a remote team himself, you will leave this engaging and interactive webinar with new skills and the confidence to use them.
In this webinar, you'll learn:
The biggest challenges remote leaders face
How to systematically overcome these challenges
How to take advantage of the opportunities remote teams can offer
5 Steps for Building an Ideal Company culture (and what to watch out for!)Qualtrics
According to a Columbia University study, job turnover at an organization with rich company culture is 13.9 percent, compared to 48.4 percent at companies with poor culture. So what makes a rich company culture? And how can you build one that works with your core values?
Key Learnings
How to decide what your culture will focus on
Building your culture with your employees
Communicating your culture so it sticks
How to build culture with remote workers
Working with toxic employees
Join Qualtrics and BambooHR as we share our 5 steps to build an ideal culture.
Creating a Culture of Learning in the Modern WorkplaceBizLibrary
Are you creating a learning culture for your employees? We’re working in environments today where change is no longer an event but a constantly occurring process. In order for businesses to maintain a competitive advantage, it’s vital for their employees to be continually improving and learning.
You may have some good ideas about what it takes to implement a culture of learning, but how’s your strategy? Do you have the tools and resources necessary to build a solid foundation for your learning culture? What's your communication plan? How will you measure success and failure?
In this webinar, CEO of BizLibrary, Dean Pichee will talk about what an engaged learning culture looks like, what types of strategies to implement to turn your ideas into a reality, how to make sure your training really sticks and how to manage the change that will inevitably occur as you implement a culture of learning.
Key Learning Objectives
• Learn the key characteristics of an engaged learning culture
• Why micro-learning is the ideal tool for real culture-shift
• How the science of learning reinforces training and increases ROI
• Why change is inevitable and how to deal with it in a positive way.
Speaker Bio:
Dean Pichee, President and CEO of BizLibrary
Dean Pichee is a successful entrepreneur with over 25 years of experience in the employee training industry. He founded BizLibrary in 1996 to provide affordable, high-quality training resources to small and mid-sized organizations across all industries.
Forces of technology and exponential information in the new economy have changed how businesses react to the market, putting pressure on employees at all levels to proactively learn in real time and quickly adapt. Credo has engaged in primary research with business leaders to discover and codify the skills that workers need to be able to foresee change, pivot quickly, and innovate. Credo's CEO, Mike Sweet, shares his perspective on how these skills can transform the workplace and an employee’s potential, as well as how these skills align with higher ed’s mission to teach foundational skills of critical thinking, reasoning, information literacy, and communication.
This guide was inspired by a recent presentation given to Undergraduates at USC. Included are 20+ years of hard-fought insights, tips, hacks and techniques on successfully landing a great job in games.
Created by Chris Ansell of Ansell Creative Group
ansellcreativegroup.com for more details!
"Digital Marketing Is Our Game"
Creating a Culture of Learning in the New YearAndrew Slutzky
A culture of learning isn’t all about technology or blending face-to-face (F2F) with online experiences. It’s not dependent on social media or boastful trends. A culture of learning is about building—in a thoughtful, systematic way—a structure and vision for enabling employees to do their best.
Infographic - The Ultimate Guide To Internal Communications StrategyKevin Ivers
Measurement and strategy. They were the two subjects that really jumped out of Poppulo’s Inside IC Global Survey last year, for all the wrong reasons.
We expected measurement to be an issue, a consistently stubborn problem, for internal communicators because it always has been. However, now more than ever it’s an absolutely critical element of any effective communicators job.
But it’s so often perceived as being too difficult. And that ill-founded perception exists despite the emergence of powerful and easy-to-use software developed specifically for the internal communications industry by Poppulo, which not only measures and analyzes communication outputs, but also outcomes.
Nevertheless, we were still taken aback at the scale of the problem when the results of our survey came in. On the positive side, over 95% of the 700+ IC professionals from around the world agreed that measuring their activity was important, but rather alarmingly, more than half admitted it was the activity they “spent least time on each week”. Tellingly, two out of three said they felt communications “difficult to measure”.
As a result of these findings we decided to commission one of the world’s leading experts in organizational communication measurement, Angela Sinickas, to create The Ultimate Guide to Measuring Internal Communications, which we published earlier this year, to a tremendously positive response. It has prompted us to focus similar attention to the second standout issue from our Global Survey, strategy.
Successful companies share one common trait, they spend a lot of time and energy making and executing plans to insure they continue to flourish. Yet, when it comes to internal communications there rarely is a strategy. In fact, our Global Survey showed that ‘only one in three internal communications departments (35%) has a long-term strategy in place for internal communications”. This, regrettably, is in line with other international research.
The one-in-three ratio is even more alarming as even in the minority of cases where strategies do exist it’s reasonable to assume that not all are as good as they should be. This is the backdrop to our decision to create the Ultimate Guide to Internal Communications Strategy, and why we commissioned Gregg Apirian and Mike Lepis of Vignette, the Employee Experience Agency, to write it.
This accompanying infographic has been extracted from the strategy whitepaper.
the accompanying infographic has been extracted from the strategy whitepaper.
DeVry University Career Advisory Board: What the Most Successful Job Seekers ...DeVry University
In the interest of providing actionable advice to job seekers, the Career Advisory Board set out to discover what candidates who are perceived as the “complete package” are doing in order to secure a desirable job offer. In our Successful Job Seekers research, we surveyed over 550 professionals of varying ages and in different roles and industries. Our respondents had one thing in common: they were either recruited by a desirable company and received an offer without having to search for a new job at all (referred to as passive job seekers), or they received an interview for a job they ultimately accepted less than six months after starting a search (referred to as active job seekers).
The following report summary highlights the results of the research, including that the most effective candidates target, customize, and are organized and realistic about their opportunities. Now that we’ve learned from the best, we aim to educate the general job seeking population on improving job search efficiency and outcomes.
Employee Development Strategies For Your Remote WorkforceO.C. Tanner
More and more employees are working remotely instead of commuting to a main office. Here are some strategies for effectively managing and developing your remote workforce.
How to Build a Content Strategy to Maximize ResultsMarcel Santilli
Genuinely Useful Content: Building a Long-Term Content Strategy that Will Help You Maximize Results with Social Media, Google and SEO
A successful content strategy is all about consistently creating and delivering genuinely useful and relevant content that attracts and nurtures just the right audience, your decision-makers and those that influence them. But with limited budget and resources, it’s not always easy to build a sustainable, long-term content strategy that delivers measurable results that align with your business goals.
In this presentation you will learn how to build and execute a successful content strategy that will help you maximize results with social media, Google and SEO. It’s about creating the right mix of content and social media that will earn your audience’s trust and eventually drive demand for your business.
Highlights:
- Steps to build a B2B content strategy from the ground up
- How to optimize content to perform well in social media and search
- How to scale your program and crowdsource your content creation
- How to build a metrics framework and measure ROI of your program
- Example of a successful content strategy in action
- Tools and resources to help you
This presentation is based on real life experience building a content strategy for IBM Security.
21 stupid things that nonprofit marketers can stop doing, including bad attitudes, approaches, strategies, and tactics. Delivered as a live webinar on June 27, 2013 and available as a recording after July 2, 2013 at http://www.NonprofitMarketingGuide.com under "Freebies." Also see the Twitter stream with #npcommstupid and share your ideas there!
Architecting Your UX Career – Presentation Tips to Land your Next UX GigHeather Young, CUA
Approaching a job search can be a daunting task for any professional, but the UX world has a unique set of challenges. Our field is still relatively new, job titles and responsibilities are fuzzy, and there are varying understandings of what we can and should provide. There is no one clear path or set of experience that sets us up for success. Artifacts are often collaborative, covered by NDAs, and it can be hard to capture the many facets of UX expertise into a small set of documents. So how do we navigate the world of resume-writing, portfolio-creation, and interviewing to find a job that will be the best fit for the skills we currently have and allow us to grow into the practitioner we want to become? Get the inside scoop from a current UX consultant and UX Community Manager, both of whom are experienced with vetting UX talent.
The Essential Skills Every Training Program Manager NeedsBizLibrary
The employee training industry is constantly evolving. That means the skills needed to be an effective employee training program manager are changing too. In this program, we’ll cover the basics of what a program manager is, what they do, the top ten characteristics of effective employee training program managers, and the steps necessary to improve your skillset.
In this webinar you will:
- Learn what a program manager is, what they do and who they typically are within an organization
- Find out the top ten essential competencies of a program manager, along with supporting skills to improve in those areas
Как не обанкротиться в соцсетях? SMM для бизнеса: стратегии, KPI, ROI, метрики.HotHeads Marketing
Презентация с семинара «SMM-инструменты увеличения продаж в соцсетях» (3 декабря 2015 г.) #eventpro
Задать вопрос автору: http://vk.com/ad_ze, https://www.facebook.com/amumladze
http://hot-head.ru
Social Eminence: How to be more effective in social mediaMarcel Santilli
The fact is that people are tuning out many traditional forms of marketing and sales. But who can blame them? These traditional ways are getting less effective and more annoying. Who has time to register for something when they can find it somewhere else? Who has time to through a 20-page long whitepaper? Or wait a whole week to get an answer from support?
We live in a world where our potential buyers can educate themselves before engaging with sales. The Internet allows them to research their options without the annoyance of a hard sales pitch. In other words, buyers are in control of self-educating. We live in an interconnected world.
Your job is not is no longer to find leads. Your job is to help leads find you. Your job is no longer to work in a cubicle closed off to the world. Your job is to connect with customers, influencers and potential clients.
This presentation covers how to help potential customers find you – before they’re even looking to make a purchase – and then turning that early awareness into brand preference, and ultimately into leads and revenue.
How can you create interesting, informative, and even entertaining content and optimizing and distributing it across social channels so it can be found by prospective buyers and influencers? It’s about engaging and building relationships. When done right, social media returns dramatically better results than traditional ways of interrupting prospects.
12 Resolutions for a Great Year at WorkO.C. Tanner
If you are looking to improve your experience at work, here are 12 resolutions that will help you make 2016 your most productive, happy and engaged year yet.
Trends allow training programs to stay relevant. Learn what L&D experts think of some of the most prominent trends to shape the industry in the last 5 years.
Leading Remotely: The Keys to Being a Long-Distance LeaderBizLibrary
The reality of being a leader in the working world today means that all those you lead likely won’t be down the hall or in the next cubicle. Each day technologies allow more people to lead teams far from where they are, or even for people to work from home one or more days a week. While there are opportunities gained, this reality creates tremendous productivity and leadership challenges.
If you lead a team remotely, or expect that you will in the future, this session will help you be more successful in building your team, developing your people, and creating the results needed by your team. Presented by Kevin Eikenberry, a leadership expert who leads a remote team himself, you will leave this engaging and interactive webinar with new skills and the confidence to use them.
In this webinar, you'll learn:
The biggest challenges remote leaders face
How to systematically overcome these challenges
How to take advantage of the opportunities remote teams can offer
5 Steps for Building an Ideal Company culture (and what to watch out for!)Qualtrics
According to a Columbia University study, job turnover at an organization with rich company culture is 13.9 percent, compared to 48.4 percent at companies with poor culture. So what makes a rich company culture? And how can you build one that works with your core values?
Key Learnings
How to decide what your culture will focus on
Building your culture with your employees
Communicating your culture so it sticks
How to build culture with remote workers
Working with toxic employees
Join Qualtrics and BambooHR as we share our 5 steps to build an ideal culture.
Creating a Culture of Learning in the Modern WorkplaceBizLibrary
Are you creating a learning culture for your employees? We’re working in environments today where change is no longer an event but a constantly occurring process. In order for businesses to maintain a competitive advantage, it’s vital for their employees to be continually improving and learning.
You may have some good ideas about what it takes to implement a culture of learning, but how’s your strategy? Do you have the tools and resources necessary to build a solid foundation for your learning culture? What's your communication plan? How will you measure success and failure?
In this webinar, CEO of BizLibrary, Dean Pichee will talk about what an engaged learning culture looks like, what types of strategies to implement to turn your ideas into a reality, how to make sure your training really sticks and how to manage the change that will inevitably occur as you implement a culture of learning.
Key Learning Objectives
• Learn the key characteristics of an engaged learning culture
• Why micro-learning is the ideal tool for real culture-shift
• How the science of learning reinforces training and increases ROI
• Why change is inevitable and how to deal with it in a positive way.
Speaker Bio:
Dean Pichee, President and CEO of BizLibrary
Dean Pichee is a successful entrepreneur with over 25 years of experience in the employee training industry. He founded BizLibrary in 1996 to provide affordable, high-quality training resources to small and mid-sized organizations across all industries.
Forces of technology and exponential information in the new economy have changed how businesses react to the market, putting pressure on employees at all levels to proactively learn in real time and quickly adapt. Credo has engaged in primary research with business leaders to discover and codify the skills that workers need to be able to foresee change, pivot quickly, and innovate. Credo's CEO, Mike Sweet, shares his perspective on how these skills can transform the workplace and an employee’s potential, as well as how these skills align with higher ed’s mission to teach foundational skills of critical thinking, reasoning, information literacy, and communication.
This guide was inspired by a recent presentation given to Undergraduates at USC. Included are 20+ years of hard-fought insights, tips, hacks and techniques on successfully landing a great job in games.
Created by Chris Ansell of Ansell Creative Group
ansellcreativegroup.com for more details!
"Digital Marketing Is Our Game"
Creating a Culture of Learning in the New YearAndrew Slutzky
A culture of learning isn’t all about technology or blending face-to-face (F2F) with online experiences. It’s not dependent on social media or boastful trends. A culture of learning is about building—in a thoughtful, systematic way—a structure and vision for enabling employees to do their best.
Infographic - The Ultimate Guide To Internal Communications StrategyKevin Ivers
Measurement and strategy. They were the two subjects that really jumped out of Poppulo’s Inside IC Global Survey last year, for all the wrong reasons.
We expected measurement to be an issue, a consistently stubborn problem, for internal communicators because it always has been. However, now more than ever it’s an absolutely critical element of any effective communicators job.
But it’s so often perceived as being too difficult. And that ill-founded perception exists despite the emergence of powerful and easy-to-use software developed specifically for the internal communications industry by Poppulo, which not only measures and analyzes communication outputs, but also outcomes.
Nevertheless, we were still taken aback at the scale of the problem when the results of our survey came in. On the positive side, over 95% of the 700+ IC professionals from around the world agreed that measuring their activity was important, but rather alarmingly, more than half admitted it was the activity they “spent least time on each week”. Tellingly, two out of three said they felt communications “difficult to measure”.
As a result of these findings we decided to commission one of the world’s leading experts in organizational communication measurement, Angela Sinickas, to create The Ultimate Guide to Measuring Internal Communications, which we published earlier this year, to a tremendously positive response. It has prompted us to focus similar attention to the second standout issue from our Global Survey, strategy.
Successful companies share one common trait, they spend a lot of time and energy making and executing plans to insure they continue to flourish. Yet, when it comes to internal communications there rarely is a strategy. In fact, our Global Survey showed that ‘only one in three internal communications departments (35%) has a long-term strategy in place for internal communications”. This, regrettably, is in line with other international research.
The one-in-three ratio is even more alarming as even in the minority of cases where strategies do exist it’s reasonable to assume that not all are as good as they should be. This is the backdrop to our decision to create the Ultimate Guide to Internal Communications Strategy, and why we commissioned Gregg Apirian and Mike Lepis of Vignette, the Employee Experience Agency, to write it.
This accompanying infographic has been extracted from the strategy whitepaper.
the accompanying infographic has been extracted from the strategy whitepaper.
DeVry University Career Advisory Board: What the Most Successful Job Seekers ...DeVry University
In the interest of providing actionable advice to job seekers, the Career Advisory Board set out to discover what candidates who are perceived as the “complete package” are doing in order to secure a desirable job offer. In our Successful Job Seekers research, we surveyed over 550 professionals of varying ages and in different roles and industries. Our respondents had one thing in common: they were either recruited by a desirable company and received an offer without having to search for a new job at all (referred to as passive job seekers), or they received an interview for a job they ultimately accepted less than six months after starting a search (referred to as active job seekers).
The following report summary highlights the results of the research, including that the most effective candidates target, customize, and are organized and realistic about their opportunities. Now that we’ve learned from the best, we aim to educate the general job seeking population on improving job search efficiency and outcomes.
Employee Development Strategies For Your Remote WorkforceO.C. Tanner
More and more employees are working remotely instead of commuting to a main office. Here are some strategies for effectively managing and developing your remote workforce.
How to Build a Content Strategy to Maximize ResultsMarcel Santilli
Genuinely Useful Content: Building a Long-Term Content Strategy that Will Help You Maximize Results with Social Media, Google and SEO
A successful content strategy is all about consistently creating and delivering genuinely useful and relevant content that attracts and nurtures just the right audience, your decision-makers and those that influence them. But with limited budget and resources, it’s not always easy to build a sustainable, long-term content strategy that delivers measurable results that align with your business goals.
In this presentation you will learn how to build and execute a successful content strategy that will help you maximize results with social media, Google and SEO. It’s about creating the right mix of content and social media that will earn your audience’s trust and eventually drive demand for your business.
Highlights:
- Steps to build a B2B content strategy from the ground up
- How to optimize content to perform well in social media and search
- How to scale your program and crowdsource your content creation
- How to build a metrics framework and measure ROI of your program
- Example of a successful content strategy in action
- Tools and resources to help you
This presentation is based on real life experience building a content strategy for IBM Security.
21 stupid things that nonprofit marketers can stop doing, including bad attitudes, approaches, strategies, and tactics. Delivered as a live webinar on June 27, 2013 and available as a recording after July 2, 2013 at http://www.NonprofitMarketingGuide.com under "Freebies." Also see the Twitter stream with #npcommstupid and share your ideas there!
Architecting Your UX Career – Presentation Tips to Land your Next UX GigHeather Young, CUA
Approaching a job search can be a daunting task for any professional, but the UX world has a unique set of challenges. Our field is still relatively new, job titles and responsibilities are fuzzy, and there are varying understandings of what we can and should provide. There is no one clear path or set of experience that sets us up for success. Artifacts are often collaborative, covered by NDAs, and it can be hard to capture the many facets of UX expertise into a small set of documents. So how do we navigate the world of resume-writing, portfolio-creation, and interviewing to find a job that will be the best fit for the skills we currently have and allow us to grow into the practitioner we want to become? Get the inside scoop from a current UX consultant and UX Community Manager, both of whom are experienced with vetting UX talent.
The Essential Skills Every Training Program Manager NeedsBizLibrary
The employee training industry is constantly evolving. That means the skills needed to be an effective employee training program manager are changing too. In this program, we’ll cover the basics of what a program manager is, what they do, the top ten characteristics of effective employee training program managers, and the steps necessary to improve your skillset.
In this webinar you will:
- Learn what a program manager is, what they do and who they typically are within an organization
- Find out the top ten essential competencies of a program manager, along with supporting skills to improve in those areas
Как не обанкротиться в соцсетях? SMM для бизнеса: стратегии, KPI, ROI, метрики.HotHeads Marketing
Презентация с семинара «SMM-инструменты увеличения продаж в соцсетях» (3 декабря 2015 г.) #eventpro
Задать вопрос автору: http://vk.com/ad_ze, https://www.facebook.com/amumladze
http://hot-head.ru
Social Eminence: How to be more effective in social mediaMarcel Santilli
The fact is that people are tuning out many traditional forms of marketing and sales. But who can blame them? These traditional ways are getting less effective and more annoying. Who has time to register for something when they can find it somewhere else? Who has time to through a 20-page long whitepaper? Or wait a whole week to get an answer from support?
We live in a world where our potential buyers can educate themselves before engaging with sales. The Internet allows them to research their options without the annoyance of a hard sales pitch. In other words, buyers are in control of self-educating. We live in an interconnected world.
Your job is not is no longer to find leads. Your job is to help leads find you. Your job is no longer to work in a cubicle closed off to the world. Your job is to connect with customers, influencers and potential clients.
This presentation covers how to help potential customers find you – before they’re even looking to make a purchase – and then turning that early awareness into brand preference, and ultimately into leads and revenue.
How can you create interesting, informative, and even entertaining content and optimizing and distributing it across social channels so it can be found by prospective buyers and influencers? It’s about engaging and building relationships. When done right, social media returns dramatically better results than traditional ways of interrupting prospects.
How Content Marketing Can Drive Growth for Your BusinessMarcel Santilli
What does it take to build and execute a content strategy from the ground up? In this presentation I share some lessons learned in building one of the most successful content programs at IBM. Learn how to make content crucial for your business and drive measurable growth.
4 fundamental shifts you need to succeed in digitalMarcel Santilli
Learn more: https://insights.hpe.com
Although digital has changed everything, the mindset for succeeding has not. So what’s the first shift in your digital transformation?
You can lead fundamental shifts in processes, people and technology. Here are the four action items on which enterprises should focus.
The essential elements of a digital transformation strategyMarcel Santilli
Learn more: https://insights.hpe.com
Enterprises can survive digital disruption as well as grow revenue, improve profitability and increase market valuation — if they start rethinking what they do.
Digital transformation. It’s the use of technology to create a better customer experience, improve products and services, and increase the effectiveness of business operations. But it really means what your enterprise must do to adapt and thrive.
Today’s smaller, emerging companies are born digital. They can — and do — change quickly to answer consumer demand or a competitive offering. Larger, mature enterprises must start with a shift in strategy, because all industries will be changed or already have been changed by digital transformation. Many, like news media and publishers, music, video and retail have been or significantly disrupted. Up next: financial services, healthcare manufacturing, insurance, legal, education, utilities and energy. The good news? No industry has been or will be completely upended.
The first step is to recognize that disruption does not have to be a mass-extinction event. Enterprises can survive as well as grow revenue, improve profitability and increase market valuation. Here’s how to start rethinking what you do.
Clean, original version of The Long and Short of Content Strategy presented at the Intelligent Content Conference in San Francisco in March, 2015.
Annotated version available by Buddy Scalera at: http://www.slideshare.net/BuddyScalera
How to Fuel Your Content Marketing Engine with Curation - Content Marketing W...Curata
A step-by-step method to content curation, including real world examples of companies using curation - Presentation given by Pawan Deshpande, CEO Of Curata at Content Marketing World 2013
Content Marketing & Community Management : Pourquoi en faire ? -- Guilhem Ber...Guilhem Bertholet
Créer des contenus (Content Marketing) et être présent sur les réseaux sociaux (Community Management) est de plus en plus important pour les entreprises... et peut être très efficace pour peu de bien s'y prendre : éviter les pièges classiques, bien définir ses objectifs, être présent régulièrement, pousser des contenus pertinents, engager des discussions...
Acquérir de nouveaux clients grâce au Content Marketing - InvoxGuilhem Bertholet
Créer un blog, un magazine ou une newsletter peut vous aider à asseoir votre expertise et gagner de nouveaux clients.
Retours d'expériences, exemples chiffrés, méthode pour se lancer et grands conseils pour se mettre au content marketing, par Guilhem Bertholet fondateur d'invox, agence de content marketing...
Content & Influencer Marketing - Insights for 2016Social Beat
Content & Influencer Marketing - Insights for 2016 - A presentation done by our Co-Founder Vikas Chawla at the #DinnerAtDeccan event organised on 12th Dec 2015 at Hotel Deccan Plaza, Chennai along with Food Bloggers from across Chennai. Do visit http://www.influencer.in and https://www.twitter.com/SpotInfluencer for more details
Magnetic Content: Customer Attraction, 2014 versionBarry Feldman
Content marketing can help you achieve what advertising cannot: winning the trust of your prospects and customers. Learn the essential strategies for creating the content that transforms your website into a customer attraction force field in this presentation's simple 7-part formula. Bonus: 99 content marketing ideas.
Digital transformation sweet spot: Business operationsMarcel Santilli
Learn more: https://insights.hpe.com
Your enterprise can digitally transform by gaining insights from your data to improve the experience for your customers.
Enterprises need to make over all aspects of their business, because today’s customers expect frictionless experiences — and because new competitors launched with the latest technologies can change and respond to customers faster than mature companies.
Start with the fact that your enterprise has valuable assets that start-ups don’t — your customers. Fostering loyalty among these customers requires improving their interaction with not only your products and services, but also sales, billing, support and shipping operations. Successful companies count on digital technologies to transform the total customer experience. As consumers, we’ve come to expect digitally enabled products as the new normal. But what’s the next step for your enterprise? Find ways to translate into their business lives what people love and expect as consumers.
Enterprises can learn from the digital leaders who look for ways that apps and data can be added to products to create new value over time. Digital leaders use what they learn from the data to reshape core operations to drive the enterprise forward. What’s considered a core operation varies from industry to industry, but the common characteristic is that core operations make up a sizable portion of the enterprise budget. Gaining even a modest amount of efficiency through digital transformation can significantly impact the bottom line. Data also can be used to predict mechanical failure and to schedule preventive maintenance to avoid business disruptions.
Digital transformation begins with data. So how can your enterprise gain insights from your data to improve the experience for your customers?
Six Growth Hacks to Get More Conversions from Your Content MarketingSean Ellis
Neil Patel and Sean Ellis share 6 growth hacks for making your content marketing convert into real sales. These slides explain how to effectively use free tools to drive conversions, and find quick optimizations to immediately improve the performance of your content marketing.
Les étapes du développement d'une stratégie de content marketing et sa mise e...Mael Roth
Une bonne stratégie de contenus (marketing) doit suivre une stratégie centrale qui apporte de la valeur aux audiences, soit liée aux compétences de l'entreprise et aide à atteindre les objectifs. Ensuite vient la partie opérationnelle, certes importante, mais en second lieu. D'avantage dans cette présentation.
Designated IT security experts in Europe and Asia have been interviewed by RadarServices, the European market leader for managed security services, with regards to future IT security trends and challenges. They shared their views concerning the development of cyber attacks and security technologies until 2025.
Looking beyond the obvious - Globalization and new opportunities for growthEY
The changing face of globalization will have a profound impact on the business landscape. A constant challenge for business leaders is to anticipate and interpret how globalization is changing, while understanding the opportunities and risks it creates. Although there may be little they can do to change global demographic shifts or capital flows, business leaders can react effectively to the forces of globalization or, even better, anticipate them to their advantage.
Looking beyond the obvious: globalization and new opportunities for growth, looks at the most important elements of globalization for business. Drawing on three sources of research, including Ernst & Young’s 2012 Globalization Index, we explore the trends and issues business leaders must consider to move ahead.
In this uncertain world, companies will need to look for growth in new ways and from new places. The businesses that will ride the next wave of economic growth will be those that understand the significance of globalization and tailor their strategies accordingly.
www.ey.com/globalization
Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability to provide valuable information, and a layered approach to disseminating that information. For the few companies who achieve it, thought leadership is proven to drive long-term and higher-value customer relationships and increase brand affinity and loyalty.
Stacey King Gordon of Suite Seven led a workshop during LoyaltyExpo 2014 in Orlando, Florida. The workshop explored what makes a thought leader, best practices for thought leadership, and how to develop a publishing and content strategy to help companies grow into true thought leaders — helping with everything from navigating internal politics to prioritizing resources.
Content Assess & Progress: How to identify high-impact content initiatives an...Content Strategy Inc.
With so many competing content needs within a large organization, you can’t do everything at once. So how do you know where to begin making content improvements? Now, there’s a better answer than, “Wherever you can!”
In this interactive webinar, we’ll introduce you to our “Content Assess and Progress” methodology. It helps you hone in on the specific aspects of your content, or content practices, that need the most work and will have the biggest impact on your organisation.
5 Steps to Crafting a Highly Social Talent Brand by LinkedIn - Webinar SlidesThe HR Observer
For large and small companies alike, an inspiring employer brand will deliver real results, driving down cost per hire and employee turnover. Find out how a strong employer brand impacts your hiring efficiency.
Linkdex Operational SEO Think Tank - Small Thinking in a big organisationJose L. Truchado
In today's corporate world organisational structure can be a big hurdle when executing an effective SEO strategy. But using a start up approach can work as the perfect SEO strategy that circumvents the silos created by organisational culture.
Web Content Strategy - How to Plan for, Create and Publish Online Content for...Joe Pulizzi
A presentation from Joe Pulizzi (Junta42) and Kristina Halvorson (Brain Traffic) on February 6, 2009 Online Marketing Summit in San Diego.
The presentation goes into detail about why marketers have to develop a publishing mindset, why web content strategy is so difficult, and what you can do now to create an effective content strategy and plan within your own organization.
The Martec & Employer Brand Mason Webinars | Session 1 - Maximise the benefit...Daire Dalton
The topic for this session is “Maximising the impact from advocacy tools LinkedIn Elevate, Hootsuite Amplify, Smarp”
Some of the areas covered in the session were:
1. How employee advocacy impacts employer branding efforts
2. Types of content employees most commonly share
3. Identifying the best content mix for your platform
4. Tips for getting the most value from your current (or future) tools
How to get your B2B organisation READY to transform from Product Marketing to Content Marketing
Key Takeaways
- Global Content Marketing Organisation structure
- Leveraging Step Change Models
- Introducing Scrum for Agile Marketing
"Its not about the technology. Its about people. People speaking the same language. Consistently. Over a period of time. With executives who have your back. Supporting your evangelists as your champions"
“You can still dunk in the dark.” Those are Oreo’s now-famous words heard around the social media world, and the creative concept behind a great example of the new wave of real-time marketing. It’s is where Logic meets Magic!
You will learn:
Plan for real-time opportunities that transcend multiple channels
Get results that move campaigns beyond hype via social
Employ best practices for developing a program for real-time marketing
Marketing is evolving but organizations structures and departments aren't. Its not longer abour SEO, SEM, PR, Email and Social as silos. They are all part of a greater power. Use MBTI to know your team, put yourself in the shoes of the client and improve communication across teams to create an integrated marketing workflow.
My talk from the Construction Leadership Network's Inaugural Conference on May 16, 2016. Two common objections to initiating an aggressive social media strategy are 1) the amount of time they expect to invest, and 2) the inability to find or create content. This presentation eliminates those objections with clear and easy to follow "hacks", as well as tips and rules to make sure that the time spent on a social media strategy will yield maximum results.
Personal Branding Create Your Plan, Promote Your BrandSeuss+
You’ll learn the importance of personal branding and the impact it has on your career. You’ll discover examples and exercises for how to identify, activate, and live your own unique brand and how it will positively impact your career path. You’ll learn about why it is important to have a personal brand, how to identify and build your personal brand, how to present, communicate, and live your personal brand, and how to incorporate your personal brand into your career goals.
Learn more about how Seuss+ can help you at our website www.seuss.plus
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
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Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Your Path to YouTube Stardom Starts HereSocioCosmos
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Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
23. Managing team of 13 people
including internal, freelancer
and vendors.
24. Agenda:
1.Why content matters
2.Building a content strategy that is tailored to your resources
3.Define roles and responsibilities
4.Structuring your cross-functional team
5.Processes and tools to get work done and scale
6.Set metrics and KPIs to measure your team's success
7.Ask me anything
49. Examples of business objectives
• Capture mindshare with key business decision makers and influencers
• Establish trust with relevant personas.
• Strengthen perception of HP Enterprise as a leading voice in the
enterprise software space.
• Generate marketing qualified leads, drive traffic and conversions.
• Validate the efficacy of thought-leadership content to internal stakeholders.
• Develop and incentivize an expert network of internal and external
influencer-contributors.
• Track user behavior, engage with and improve audience intelligence.
60. To be the [how you want your audience to
perceive you] for [your audience] that want
to [audience’s need]. Provide [how you’ll
create value for your audience].
To be the leading online destination for forward-thinking dev and
tech professionals that want to solve today’s most challenging
business problems and help shape the future of IT.
Provide unique insight into what’s next while equipping our
readers with the practical knowledge that can be applied to real-
world challenges, now.
62. Other aspects of your content strategy
• Content objectives
• Content types (articles, videos, etc.)
• Amplification channels
• Thought leadership vs. technical
• Evergreen vs. news vs. research
• Topics to cover
• Contributor strategy
63. Approach to content
Valuable
Useful / practical
Contextual and relevant
Timely
Easy to consume
Device agnostic
Findable
Non-intrusive
Engaging
Unique
Builds trust and authority
67. • Program director / Chief editor
• Managing editor / content strategist
• Program manager
• Technical expert
• Copy editor and proofing
• SEO / SEM
• Digital strategist
• Social listening and ideation
• Metrics and analytics
• Social media and amplification
• Paid media
• Community management
• Influencer management
• Creative / graphic design
• Web dev
• PR & AR
• Demand generation
Roles and responsibilities
72. • Internal team
• Across your organization
• Customers
• Business partners
• Agencies / vendors
• Freelancers / contractors
• Crowdsourcing
Where to look
73. • Time to market
• Scalability
• Internal resources available
• Budget
• Quality
• Time investment
• Coordination
What to consider?
74. • Managing editors
• Digital strategist
• Social media and community manager
• Visual designers
• Web dev team
• Copy editors (contractor)
• Internal subject matter expert per business
group
• Contributors
Sample team structure
77. 1. It’s all about people – Always is and always will be. People matter more than anything. We care about
those we work with and those we serve. We are all about building trust-based relationships and
establishing win-win partnerships. We care about the results but not at the expense of people. Everything
we do should build trust.
2. We are challengers – Change is the only constant. We don’t just realize that, we enthusiastically embrace
and drive ongoing change. We challenge the norms and push boundaries. We don’t maintain, we multiply.
We are bold in what we do.
3. Growth and learning is in our DNA – Our curiosity sparks an endless appetite for learning. We can
always be better. We are always pursing growth on all levels and fronts.
4. We are passionate for our work – We are here to create remarkable experiences. We get things done.
Above all, we have passion for what we do. We are proud of what we do. We are relentless and driven.
5. We envision BIG and start small – We don’t welcome small thinking but we’re all about small starts. We
are responsible risk-takers. We try new things without losing focus on what really matters. We know that
greatness comes from caring about the little day-to-day things. We move fast.
6. We are generous givers, not self-serving takers – We give more than we take. We are always helping.
We teach and educate. We are always setting people up for success.
7. We can do a lot more by doing less better and faster – We always bring our best. It’s focused
excellence. We are obsessed about quality but with a iterative, fast-paced approach.
8. We will laugh hard, loud, and often – We enjoy our work and we have fun while at it. We don’t take
ourselves too seriously.
109. Some KPIs we are measuring
• Cost per visit/view
• Engagement per visit
• Visit to response rate
• Average cost per response
• Response to validated lead (VL)
• Average opportunity per visit
• Average opportunity size
• Cost per opportunity
110. Track ROI from the beginning to give your
content program more respect.
Content is essential to a social media strategy. You can’t have engagement without content. Content sparks growth in social.
Or yet another way to think about it is if your content was actually a product in itself, would people pay for it?
Is your content so valuable to your customers that they would pay for it if they had to?
This is a fundamental shift in how to think about content. It’s a challenge but it’s also very exciting. We get to be part of changing how marketing gets done.
Let’s take a quick look at what is the reality today for your business.
Remember the example I used of the last time you needed something, which friend did you turn to?
Well for decision makers, only about half would turn to an existing supplier they are working with when faced with a business challenge.
Only half (53%) of decision makers worldwide would first turn to an existing supplier when faced with a business challenge. (Text100)
This is a well-known trend, that customers are cutting brands out of their learning. Decision-makers feel empower.
That translates to you and your company getting involved too late in the process.
On average, customers are 57% of the way through their purchase decision making process before engaging with your company.
The challenge for us is, how to teach where our customers learn and become part of the journey before they even start due diligence.
Customers are also getting more and more information from outside sources.
Interruption marketing and advertising is becoming less effective and more costly (too much noise)
Information you supply as a business now accounts less than half of all the information that buyers use to aid in their purchase decisions.
This means that depending on how many suppliers a customer is considering, you’re likely to receive no more than 10%–15% “share of mind.”
To make matters even more challenging, for most of us here today we are playing in an increasingly more complex environment.
That is more players that are trying to differentiate themselves in different ways. There’s also a lot more content out there and more noise.
What does this mean to your business?
If you’re here you already realize this.
There’s a critical need for businesses to present a balance of relevant technical and business content when engaging with multiple decision-makers throughout the buyer’s journey.
At the end of the day, this all boils down to a single word…
Trust. The right content creates trust.
You are here to develop a content strategy that will help position you as a trusted advisor to key decision-makers and influencers in your space.
You have to have a personal trainer mentality to be successful when it comes to content.
You’re here to make your prospective customers better. Challenge the way they even approach their business. Re-educating and demonstrating the cost of not changing course.
There’s a need to teach where customers learn. You are teaching through content in a way that leads TO your products and solutions but not WITH them.
Don’t make things about yourself.
But perhaps one of the biggest problems I see is that for many organizations content is just an afterthought.
It is our job to be intrapreneurs and change that mentality in our organizations.
If done right content can truly spark growth for your business and make a difference, going from nice to have to need to have.
Who are you trying to impact?
You need to develop a deep understanding of your customer’s business. Use that understanding to push the customer’s thinking and teach them something new about how their company can compete more effectively.
Content that unteaches customers something they are currently doing in their business. Focusing on the cost of current behavior.
Basically, what we are trying to accomplish is the art of communicating with our customers and prospects without selling. It is non-interruption marketing. Instead of pitching our products or services, we are delivering information that makes our buyer and/of influencer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
Approach
Product-neutral thought leadership and technical security content.
Content objectives
Challenge their thinking
Get them to think about the right issues
Help them do their jobs better
Inform them of the latest threats and risk to their business
Help them avoid costly and damaging security mistakes
Content type
Evergreen articles, news articles, webinars, white papers, analyst reports, videos, infographics, and ebooks
Topics
Your contributor strategy can make or brake your program. The quality and consistency of content will largely depend on this.
MVP approach.
Define roles right from the beginning. Find the right balance between in-house and agencies. Get buy-in from different parts of your organization and involve the right people.
Many roles and responsibilities can be done by the same person depending on the scale of the program. But some of these roles are certainly required for a successful program.
I would not recommend completely outsourcing all of these roles and your entire content program either. You need someone that is driving this internally, that knows your audience, your industry/space and is passionate.
Help shape desired behaviors on a daily basis and shape the broader culture.
Think about growth and scalability as you define process and technology.
If you want to scale and be efficient, you need a process and technology framework to ensure a steady stream of relevant content.
Clearly define workflows based on the different types of content. This is something we are constantly shaping and improving, but Skyword has certainly helped us on this front.
To give you an example, of the research on vulnerabilities that we disclosed that to go through significant internal review, with PR and legal being heavily involved. Other evergreen thought leadership articles, just goes through our regular workflow.