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Digital transformation 101
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- 2. Agenda G 1.WHAT Is DigitalTransformation? 2.WHO Is In Digital Transformation? 3.HOW Can You Do Digital Transformation?
- 3. November 2015 MYTH What is digitaltransformation to you?
- 4. November 2015 Merely involvesIT department Solely benefits a few part of the company Too technical to understand Is a mindset --> leadership, adaptation and flexibility Can be apply for all departments Has great impact on business goals Digital Transformation: Myth vs. Truth
- 5. 5 Digital Transformation: Mythvs. Truth Digital in "digital transformation" is an indication of speed and adaptability
- 6. November 2015 HAVE YOUADAPTED YET?
- 7. November 2015 Digital Transformationhas to manage change effectively as well as get people to embrace it. Although companies plan to spend $1.2 trillion on digital transformation in 2017, less than half of IT decision makers are extremely confident in their organization’s ability to achieve the vision Many of the roadblocks relate to organizational structure and culture. $1.200.000.000.000 are confident in their organization’s ability to achieve the vision 44% IT decision makers Digital Transformation: Myth vs. Truth “Executing Digital Transformation,” March 2017 study by PointSource in 2017
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- 10. What Is DigitalTransformation? Digital transformation is the integration of digital technology in ALL areas of a business resulting in fundamental changes to how businesses operate & how they deliver value to customers.
- 11. What Is DigitalTransformation? Can you see the Difference? What will you choose? Digital Businesses Businesses Do Digital≠
- 12. What Is DigitalTransformation? Digital Businesses Outperform Businesses that Do Digital. B e c o m i n g a D i g i t a l B u s i n e s s r e q u i r e s i n f o r m e d l e a d e r s w h o c a n c r e a t e a s t r a t e g y u s i n g e v i d e n c e , l e a d t e a m s t o w o r k i n d i f f e r e n t w a y s , e d u c a t e t h e m s e l v e s a n d t h e i r p e e r s o n h o w t o a p p r o a c h c h a l l e n g e s u s i n g d a t a d r i v e n d e c i s i o n , m a k i n g a n d c r e a t e c o n s t a n t c y c l e s o f a g i l e , f o c u s e d i n n o v a t i o n Any business can be a Digital Business, whether the transition is gradual or a leap VISION STRATEGY CULTURE APPROACH
- 13. Who Is InDigital Transformation? Customer Experience Operational Processes
- 14. Transforming Customer Experience Simplify& enhance customer experience . TOP-LINE GROWTH 02 Capture your audience’s attention. Download this awesome diagram. CUSTOMER TOUCH POINT 03 Gain deep knowledge about our customer with online community & data CUSTOMER UNDERSTANDING 01
- 15. Transforming Customer Experience– Customer Understanding • Study customer in depth with analytic capability • Specify and segment using digital media • Build loyalty through online communities Some insurance companies are improving their portfolios and cost structures through analytics-based underwriting and pricing. “ ”
- 16. Transforming Customer Experience– Top Line Growth • Tech savvy sales force • Presentation clip • App • Data hub • Mobile tools • Analytics-based planning • Personalized info • Real time tracking • Separate call center with measurement Enhance in-person sales conversations. Save time and reseource from both sides Simplify procedure with clear measurement.
- 17. November 2015 Hello. Welcometo our website. I am your assistant. What can I do for you? Check my contract condition Chatbot – Automize & Customize Experience
- 18. Answer client complaints quickly,helping customers avoid going physically to a branch. INTERNET OF THINGS Automize customer experience via chatbot, email marketing, AR, VR… Offering self-service via digital tools allowing the customer to save time, while saving the company money. Offering customer apps linked to the customer’s profile, enabling integration across SMS, apps and social media efforts. Transforming Customer Experience – Customer Touch Points Customer service Automation Self serviceOmni channels
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- 20. November 2015 Integrates withother home – vehicle – medical information Claim with AI • Taylor a personalized product and help increase good habits • Analyse and monetize based on each customer’s condition • Offer better risk protection program • Claim based on AI to reduce human resource & ensure accuracy • Assist 24/7 customer service
- 21. Transforming Operational Processes Companiesare not only changing how their functions work, but also redefining how functions interact and even evolving the boundaries and activities
- 22. Current Situation Repetitivetasks slow down process Fragment data Lose track between teams Less time for innovation and creativity Burdens of back and forth Transforming Operational Processes – Process Digitalization Process Digitization Focus on innovation and creativity rather than repetitive efforts. Creates streams of data that can be useful in later data mining efforts.
- 23. Transforming Operational Processes Tellme some repetitive work you have to do daily? • Send email back and forth • Lose tracks of the latest version • …?
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- 25. Transforming Operational Processes– Worker Enablement Collaboration and networking tools allow employees to talk with anyone in the organization from wherever they are sitting true globalization, knowledge sharing motivation and cost effectiveness >>> Gain access to a single, global view of the company’s interactions with a customer
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- 27. Transforming Business Models Digital Globalization NewDigital Businesses Digitally Modified Businesses Integrate information to gain global synergies while remaining locally responsive Promote efficiency and reduce risk New operation Build digital or service wrappers around traditional products New approach Introduce digital products that complement traditional products (health check apps) Reshape the boundaries through digital co-branding New bonds
- 28. Transforming Business Models Werealized that if we don’t transform the way we do business, we’re going to die. It’s not about changing the way we do technology but changing the way we do business. “ ”
- 29. The Take-Away DigitalTransformation is a mindset Whether it is used internally during operation process or externally to enhance customer’s experience, this provides a wealth of opportunity. METRIC MINDSET To know this, you have to experiment and benefiting from — digital transformation. VISION But it also requires a vision for what parts of the company you want to transform. which part do you want to transform first? LEADERSHIP Digital transformation requires strong leadership to drive change
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- 31. Features of DigitalTranformation Big Data Analysis Digitally Modified Operation Clarity and Transparency Simplicity Departments Integration Standardized Process
- 32. Features of DigitalTranformation – Digital Modified Operation Eliminate most need to ship prototypes back and forth Automate daily tasks to save time for R&D Focus on enlarging manager skills, rather than counting days off reducing the product development lifecycle by 30%
- 33. Features of DigitalTranformation – Big Data Analysis
- 34. STARBUCKS Personalized CoffeeExperience Brewing up a data storm STARBUCKS Analyse foot traffic and average customer spend of a given location using GIS system to assess a potential new store location Enhance personal experience by combining customer behavior with other data, like weather, promotions, inventory, insights into local events…
- 35. Features of DigitalTranformation – Standadized Process Bring an entrepreneurial spirit to their work Have little tolerance for the way things always have been done Comfortable in managing ambiguity and uncertainty. turning decisions into action.
- 36. Features of DigitalTranformation – Clarity & Transparency Use collaboration tools to track changes and clarify all activities among departments
- 37. Cut through bureaucracy: removethe clutter of unnecessary processes
- 38. Features of DigitalTranformation – Departments Integration Digital Transformation is not an effort from one team but from integrating all parties
- 39. Features of DigitalTranformation HOW ABOUT YOU? Have you transformed yet? Is there anything you can do better?
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- 42. November 2015 Business asusual Organizations operate with a familiar legacy perspective of customers, processes, metrics, business models and technology Present and Active Pockets of experimentation are driving digital literacy and creativity, albeit disparately, throughout the organization while aiming to improve and amplify specific touchpoints and processes Formalized Experimentation becomes intentional while executing at more promising and capable levels. Initiatives become bolder, and as a result, change agents seek executive support for new resources and technology Strategic Individual groups recognize the strength in collaboration as their research, work, and shared insights contribute to new strategic roadmaps Converged A dedicated digital transformation team forms to guide strategy and operations based on business and customer centric goals. The new infrastructure of the organization takes shape as roles, expertise, models, processes, and systems to support transformation are solidified. Innovative & adaptive A new ecosystem is established to identify and act upon technology and market trends in pilot and, eventually, at scale. 6 Stages of Digital Transformation
Editor's Notes
- #11 Digital transformation is the change associated with the application of digital technology in all aspects of human society digital transformation as the integration of digital technology into all areas of a business resulting in fundamental changes to how businesses operate and how they deliver value to customers. Digital transformation was a technology-centered effort, aimed at modernizing and optimizing processes and systems throughout the business ecosystem
- #13 Vision, Strategy, Culture and Approach are the answer.
- #35 Starbucks leverages data from Atlas, an in-house mapping and business intelligence platform developed by Esri, a geographic information system (GIS) company. Atlas provides Starbucks with data on consumer demographics, population density, income levels, auto traffic patterns, public transport stops and the types of stores / businesses in the location under evaluation. Through careful analysis of this data, Starbucks is able to project, therefore helping Starbucks to determine the economic viability of opening a store in that spot. This also creates value for customers by providing convenient locations to grab that much-needed cup of java.