This document provides an overview of accelerating digital transformation. It defines digital transformation, outlines reasons to accelerate it, and discusses key pillars and clear winners. It also covers technologies driving transformation, roles in driving it for boards, executives, business owners and consultants. Finally, it provides a checklist and common points of failure for digital transformation journeys.
Digital Trends for 2022 with specific focus on:
- The Evolution of Digital Marketing
- Digital Customer Experiences X Data Driven Strategies
- Strategic Content Marketing - PR, Thought Leadership and SEO
- Mixed Reality is the New Reality
- The Talent War is just beginning…
We kick off the summit with a look back on the 10 digital marketing trends of 2021. We're going back a year to see how we did - were they a hit or a miss? This time around, that’s not an exercise for the faint-hearted – nothing stayed the same. In this session, we'll reflect on 2021 to see how many of our past predictions came to fruition!
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
How marketing technology can amp your digital marketing 2017Homer Nievera, CDE
The presentation "How marketing technology can amp your digital marketing 2017" stands to help traditional broadcasters to bridge the gap towards integrating digital into their business models.
Digital Trends for 2022 with specific focus on:
- The Evolution of Digital Marketing
- Digital Customer Experiences X Data Driven Strategies
- Strategic Content Marketing - PR, Thought Leadership and SEO
- Mixed Reality is the New Reality
- The Talent War is just beginning…
We kick off the summit with a look back on the 10 digital marketing trends of 2021. We're going back a year to see how we did - were they a hit or a miss? This time around, that’s not an exercise for the faint-hearted – nothing stayed the same. In this session, we'll reflect on 2021 to see how many of our past predictions came to fruition!
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
How marketing technology can amp your digital marketing 2017Homer Nievera, CDE
The presentation "How marketing technology can amp your digital marketing 2017" stands to help traditional broadcasters to bridge the gap towards integrating digital into their business models.
Good rebels smart social webinar - 21 june 2018Good Rebels
In this webinar Mark Ralphs will explore the opportunities for social media to make a measurable business difference to your organisation. You will also gain an understanding of the different ways social media can play a tactical role in brand strategy.
Each year since 2004, Anvil has polished the crystal ball and made bold predictions about digital marketing. For 2021, Anvil pulled our 20 year record, talented team, and tea leaves to share noteworthy trends that should meaningfully impact digital marketing. In this webinar, Anvil’s President & Founder, Kent Lewis, briefly recaps the Anvil team’s predictions from 2020 and outlines the Anvil team’s top digital marketing predictions for 2021, ranging from post-pandemic consumer behavior and ad targeting to SEO and influencer marketing.
As we reflect on the past year and look to the future, we've turned to our experts to share their top predictions for the rising trends in marketing for 2017.
In the ever changing world, marketing strategies are changing fast. A new domain of marketing, digital marketing emerged with the rise of the internet and social media. New trends in digital marketing in the upcoming year can modify the face of marketing.
Top Social Media Trends You Need to Know About for 2022Falcon.io
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
Community Marketing has been a key part of the marketing plans for many industries like auto manufacturers and tech firms. Yet 2020 dramatically changed how we interact with each other. Marketers who rely on building brand loyalty through communities now need a new chapter in their playbook… virtual communities.
In this Marketo User Group we’re lucky enough to have *two* different community leaders join our meeting this month. Mike Rizzo from Mavenlink started The MO Pros as a slack community and has evolved it into a growing audience for marketing. As one of its earliest adopters, Johnny Flannigan has seen its evolution in the way that members experience value from the community. Ashley Ward from LeanData started OpsStars as an annual awards program for B2B Revenue Operations leaders that is evolving into a burgeoning marketing community.
About The MO Pros
In Marketing Operations, one of the largest independent virtual communities is The MO Pros. Over 1,500 digital marketers sign into their website at www.TheMOPros.com to interact with other members on everything from Marketo advice, to career options, to marketing and strategy guidance.
About OpsStars
OpsStars is the only Community dedicated to the field of B2B Revenue Operations. We bring together Ops professionals to share ideas and successes on topics around implementing complex go-to-market strategies, aligning revenue teams, driving organizational growth, and career development.
Subjects include:
- The Value in Community Marketing: The rise of Marketing through Virtual Communities and what it means for your brand
- Branded Community Guides: Ways that you and your business can contribute to great communities
- Customer Experiences: How to create valuable experiences to attract and maintain relationships with your customers when they’re in your community
Destination marketing is the process of communicating with potential visitors to influence their destination preference, intention to travel and ultimately their final destination and product choices... It is must to engage right!
Creating a Social Enterprise: Segmentation’s Critical Role in Uncovering Soci...Brandwatch
Insights don’t happen on accident – they’re the process of thoughtful segmentation, designed to answer complex business questions.
At Dell, they have created a business-first approach to uncovering critical insights for customers through social data, which drives change across the entire enterprise.
Amy Barker, Head of Analytics at Brandwatch and Lizz Martinez, Senior Analysts at Dell Digital Business Services, discuss how segmentation leads to more data-driven decision making, how Dell is using insights from social data as a foundation element for building a comprehensive strategy for their clients, and how you can apply segmentation strategies at your company.
Social media is noisy, and some users are moving away to create niche communities where they can communicate with like-minded individuals about shared interests. These communities give users a sense of belonging, especially in a time of immense upheaval where human connection is lacking. This is a larger sign of the importance not just of short-form entertainment like TikToks but also of subcultures and communities. This session will highlight how (your) small communities are winning big.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Creating, managing and growing online communities for sport fansAlana Fisher-Chejoski
Using social media in major sport events and for sport teams.
Online community management and fan engagement including case studies:
- Australian National Football Team / Socceroos
- Australia’s 2022 FIFA World Cup Bid
Pleased to deliver a talk at the IEshikawa 15 Bricks to Clicks by the University of the Philippines Circle of Industrial Engineering Majors (UP CIEM) last Jan. 22, 2021, via Zoom.
Introduced Digital Marketing touching on the fundamentals and trends along with the 4 Strategic Steps to explore concepts and their applications in the field of Industrial Engineering.
It was a great way to start 2021 with you, "mga Iskolar ng Bayan."
What is digital marketing? Why is it necessary at all?
In this presentation on digital marketing from zero to hero 2023, I’ll break it down so you can better understand the subject.
Othmane Targhi
Digital Marketing Manager | Content Manager | Social Media Manager | Engineer
Falcon Live Class: Turbocharge Your UGC & Employee Advocacy Strategies Falcon.io
We've recently announced two exciting new partnerships with industry leaders in two important categories that will help boost your marketing efforts.
The first one is with StoryStream, a content curation platform that specialises in user-generated content; to help you acquire UGC, manage rights and activate it at scale.
The second with Sociuu, a simple, safe and smart employee advocacy platform for social media, designed to increase employee engagement and amplify companies’ social reach.
Let us take you through both of these product integrations and talk about how you can access them for your very own success story!
Lots of brands understand the power of user generated content, but fail to do it at scale. This is because sometimes, the hoops a brand needs to jump through in order to properly utilize UGC, feel more like a road block, rather than treasure trove. However, there are huge opportunities when it comes to supercharging organic and paid social with real content created by fans and customers. StoryStream joins us live to discuss practical tips brands can adopt instantly in order to ignite and improve their UGC strategy.
In this webinar we are diving into:
- What makes for good UGC
- How to engage creators and encourage the right type of UGC
- Practical tips and ideas on how to incorporate UGC into your social strategy
When Collaboration Drives Your Digital TransformationeXo Platform
Companies always try to include digital transformation to their strategies. What about including it in employee collaboration? Find out about how collaboration can drive your Digital transformation
Good rebels smart social webinar - 21 june 2018Good Rebels
In this webinar Mark Ralphs will explore the opportunities for social media to make a measurable business difference to your organisation. You will also gain an understanding of the different ways social media can play a tactical role in brand strategy.
Each year since 2004, Anvil has polished the crystal ball and made bold predictions about digital marketing. For 2021, Anvil pulled our 20 year record, talented team, and tea leaves to share noteworthy trends that should meaningfully impact digital marketing. In this webinar, Anvil’s President & Founder, Kent Lewis, briefly recaps the Anvil team’s predictions from 2020 and outlines the Anvil team’s top digital marketing predictions for 2021, ranging from post-pandemic consumer behavior and ad targeting to SEO and influencer marketing.
As we reflect on the past year and look to the future, we've turned to our experts to share their top predictions for the rising trends in marketing for 2017.
In the ever changing world, marketing strategies are changing fast. A new domain of marketing, digital marketing emerged with the rise of the internet and social media. New trends in digital marketing in the upcoming year can modify the face of marketing.
Top Social Media Trends You Need to Know About for 2022Falcon.io
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
Community Marketing has been a key part of the marketing plans for many industries like auto manufacturers and tech firms. Yet 2020 dramatically changed how we interact with each other. Marketers who rely on building brand loyalty through communities now need a new chapter in their playbook… virtual communities.
In this Marketo User Group we’re lucky enough to have *two* different community leaders join our meeting this month. Mike Rizzo from Mavenlink started The MO Pros as a slack community and has evolved it into a growing audience for marketing. As one of its earliest adopters, Johnny Flannigan has seen its evolution in the way that members experience value from the community. Ashley Ward from LeanData started OpsStars as an annual awards program for B2B Revenue Operations leaders that is evolving into a burgeoning marketing community.
About The MO Pros
In Marketing Operations, one of the largest independent virtual communities is The MO Pros. Over 1,500 digital marketers sign into their website at www.TheMOPros.com to interact with other members on everything from Marketo advice, to career options, to marketing and strategy guidance.
About OpsStars
OpsStars is the only Community dedicated to the field of B2B Revenue Operations. We bring together Ops professionals to share ideas and successes on topics around implementing complex go-to-market strategies, aligning revenue teams, driving organizational growth, and career development.
Subjects include:
- The Value in Community Marketing: The rise of Marketing through Virtual Communities and what it means for your brand
- Branded Community Guides: Ways that you and your business can contribute to great communities
- Customer Experiences: How to create valuable experiences to attract and maintain relationships with your customers when they’re in your community
Destination marketing is the process of communicating with potential visitors to influence their destination preference, intention to travel and ultimately their final destination and product choices... It is must to engage right!
Creating a Social Enterprise: Segmentation’s Critical Role in Uncovering Soci...Brandwatch
Insights don’t happen on accident – they’re the process of thoughtful segmentation, designed to answer complex business questions.
At Dell, they have created a business-first approach to uncovering critical insights for customers through social data, which drives change across the entire enterprise.
Amy Barker, Head of Analytics at Brandwatch and Lizz Martinez, Senior Analysts at Dell Digital Business Services, discuss how segmentation leads to more data-driven decision making, how Dell is using insights from social data as a foundation element for building a comprehensive strategy for their clients, and how you can apply segmentation strategies at your company.
Social media is noisy, and some users are moving away to create niche communities where they can communicate with like-minded individuals about shared interests. These communities give users a sense of belonging, especially in a time of immense upheaval where human connection is lacking. This is a larger sign of the importance not just of short-form entertainment like TikToks but also of subcultures and communities. This session will highlight how (your) small communities are winning big.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Creating, managing and growing online communities for sport fansAlana Fisher-Chejoski
Using social media in major sport events and for sport teams.
Online community management and fan engagement including case studies:
- Australian National Football Team / Socceroos
- Australia’s 2022 FIFA World Cup Bid
Pleased to deliver a talk at the IEshikawa 15 Bricks to Clicks by the University of the Philippines Circle of Industrial Engineering Majors (UP CIEM) last Jan. 22, 2021, via Zoom.
Introduced Digital Marketing touching on the fundamentals and trends along with the 4 Strategic Steps to explore concepts and their applications in the field of Industrial Engineering.
It was a great way to start 2021 with you, "mga Iskolar ng Bayan."
What is digital marketing? Why is it necessary at all?
In this presentation on digital marketing from zero to hero 2023, I’ll break it down so you can better understand the subject.
Othmane Targhi
Digital Marketing Manager | Content Manager | Social Media Manager | Engineer
Falcon Live Class: Turbocharge Your UGC & Employee Advocacy Strategies Falcon.io
We've recently announced two exciting new partnerships with industry leaders in two important categories that will help boost your marketing efforts.
The first one is with StoryStream, a content curation platform that specialises in user-generated content; to help you acquire UGC, manage rights and activate it at scale.
The second with Sociuu, a simple, safe and smart employee advocacy platform for social media, designed to increase employee engagement and amplify companies’ social reach.
Let us take you through both of these product integrations and talk about how you can access them for your very own success story!
Lots of brands understand the power of user generated content, but fail to do it at scale. This is because sometimes, the hoops a brand needs to jump through in order to properly utilize UGC, feel more like a road block, rather than treasure trove. However, there are huge opportunities when it comes to supercharging organic and paid social with real content created by fans and customers. StoryStream joins us live to discuss practical tips brands can adopt instantly in order to ignite and improve their UGC strategy.
In this webinar we are diving into:
- What makes for good UGC
- How to engage creators and encourage the right type of UGC
- Practical tips and ideas on how to incorporate UGC into your social strategy
When Collaboration Drives Your Digital TransformationeXo Platform
Companies always try to include digital transformation to their strategies. What about including it in employee collaboration? Find out about how collaboration can drive your Digital transformation
The Essential Elements and Tips for Implementing a Successful Digital Transfo...PetaBytz Technologies
Digital Transformation Services will assist you and your organization by focusing on the critical elements that all effective digital transformations share.
Introducing Acquia’s DXP Vision, Strategy, Renaming, and RepackagingAcquia
Please join Acquia’s executive team as they share with partners how Acquia’s new product strategy will help the partner community build more sales opportunities and revenue growth. You will come away from this webinar knowing:
Acquia’s vision, strategy, and opportunity in the DXP market
How our products and roadmap will achieve this vision
What our new product branding and packages are, and how these map to the old branding and packages
New services opportunities available to partners
New partner selling tools now available
*Register and receive a $15 Voucher. Available to Acquia’s Partner employees only. Must attend to use the voucher.
7 considerations to your digital transformation journeyTarang Rai
This new era of digital transformation brought about by the emergence of new technologies like mobile, cloud, analytics, Internet of Things etc., is highly reminiscent of the e-business era. There are many business opportunities to pursue, enabling technologies to be utilized, and customers to be influenced.
Digital transformation chiefdigitalofficer_engl_hipp_090715Helmar Hipp
The digital transformation is one of the biggest challenges affecting almost all businesses. Changing consumer habits, new competitors, disrupted business models and technology innovation impact strategy, people as well as all processes and technologies being used in enterprises. The presentation describes the the need, role, goals of a chief digital officer in a company, who can be cornerstone to successfully manage the digital transformation
The Ultimate Guide to Digital Transformation for CIOs.pdfSparity1
We are the leading digital transformation,App development,Legacy transformation,Cots customization,Qa,Maintenance support and Rpa services provider in USA. Whether it is re-engineering the product with the best UI/UX practices or bringing in AI-powered automation to the operations, we make the digital journey hassle-free.
Many organisations are struggling to implement and drive their digital transformations. Only about 30% of digital transformations efforts actually succeed. Mostly because going digital is a complex process with many internal and external pressures. Organisations need to understand what transformations entails, avoid the pitfalls and and carefully consider each facet of digital transformation. Only then can they turn ambition into achievement. In this playbook, we have identified the nine traits of companies that win at digital transformation. We will see what defined their success and how they achieved it. And we will discuss how we can help companies reach their digital transformations goals.
What's the relationship between digital disruption and digital transformation? How can organisations manage their digital transformations better and achieve their business transformations faster? What role does digital culture play and how do you develop a digital culture?
New Zealand businesses and government agencies are all facing the effects of digital technology and responding to the changing nature of market expectations.
In this presentation, delivered at Solnet's CXO Digital Transformation seminars, Phil Coop, (Digital Transformation Director, Solnet) discusses the roles of focus, innovation, team structure, culture, data, and UX as ingredients to a successful digital transformation.
The world is moving aggressively towards being digital. This makes is important for you to adopt effective Digital Transformation.
Learn more:- https://bit.ly/3dwViEI.
5 Steps to Effectively Handle Digital Transformation and Business Disruption:...SVRTechnologies
Digital technology continues to change the business world dramatically. This article provides business and IT leaders’ helpful tools to drive and manage digital transformation effectively.
The Road to Digital Maturity for Investment ManagersKurtosys Systems
Digital maturity is one way of gauging a company's level of success on their road to digital transformation; and there are many factors involved in assessing this. In this white paper we focus on five areas that, from our experience, play a vital role in theroad to digital maturity with investment managers in mind.
Leveraging on digital transformation to scaleDaniel Owusu
digital transformation is the use of digital technologies in a strategic manner that streamlines and accelerates your operations, from your business model to your in-house processes. By digitizing your company, your goal is to gain the benefits of digital transformation, which can include increasing your revenue, enhancing your customer experience and gaining a competitive edge.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
2. COPYRIGHT
Be kind, quote the source, don’t share for commercial use
This document is copyrighted property of the authors (Future Software Resources
Ltd and Nkemdilim Uwaje Begho) and it is for the exclusive use of the person to
whom it has been issued. The authors may take legal action against any
unauthorized use of this document.
3. OVERVIEW
Every business begun before the boom of the Internet now faces the
same challenge: How to transform to compete in a digital economy?
4. OVERVIEW
● Introduction to Digital Transformation
○ Definition
○ Reasons to accelerate your journey
○ Key Pillars of Digital Transformation
○ Clear Winners of the Digital Age
○ Technologies Driving Digital Transformation
● Driving Your Digital Transformation Journey
○ What is your DT Persona
○ The role of a board
○ The role of C-level Executives
○ The role of a Business Owner
○ The role of a Consultant
● Digital Transformation Checklist
● Points of Failure
○ Lack of support from the top
○ Change Management
○ Skimping on the budget
○ Lack of local technical support
○ Lack of skilled staff
○ Ignoring Data
○ Lack of Process Documentation
○ No Business Continuity Planning
○ Insufficient IT Security
5. INTRODUCTION
The last 10 years have been about changing the way people work.
The next 10 years will be about transforming your business
- Aaron Levie
6. DIGITAL TRANSFORMATION
Rethinking your business in the Digital Age
Here are my two favourite definitions:
Digital Transformation is the process of using digital technologies to create new —
or modify existing — business processes, culture, and customer experiences to
meet changing business and market requirements.
Digital Transformation is turning your business into a 21st century organization that
is strategically driven by technology & data and focuses on innovation at the
intersection of Technology and Human Behaviour.
7. REASONS TO ACCELERATE YOUR JOURNEY
Rethinking your business in the Digital Age
Here are a few reasons to accelerate on your Digital Transformation journey
● Digital as a Resilience Strategy: The ongoing pandemic has forced us all to
rethink strategies and accelerate DT. COVID is a great diagnostic test that has
served up major gaps in technology & service delivery.
● Consumer Culture is changing: We are seeing massive changes in Consumer
culture and only an amazing Customer Experience (CX), winning Digital
Marketing strategies and simple yet innovative products can ensure that
customers stay with you.
● The Challengers are here: Challenger Brands are disrupting more and more
industries. The order of the day for established brands is accelerate innovation
and agility or die.
8. KEY PILLARS OF DIGITAL TRANSFORMATION
Rethinking your business in the Digital Age
1
Customers - Digital allows co-creation,
2-way communication, and value flow.
Leverage your customer networks and
invest in your customer experience.
2 Competition - In the Digital Economy
collaboration and partnerships are key -
even with competitors. Sharing data and
resources benefits everyone → e.g Open
Banking / Network Economy
4
Innovation - Rapid prototyping must become
order of the day. Fail fast and keep innovating.
Innovation should be deeply embedded in your
culture and organisational DNA in order to win.
5
Value - Adapt your value proposition in a world of
ever changing customer needs, consumer
behaviour and challengers. Invest in building your
future consumer base (Millennials & Gen Z). Invest
in developing products.
3 Data - Use data to enhance CX,
conversion driven marketing, effective
cross selling, decision making, hyper
personalization and process optimization.
6 Strategy - Digital first is a business strategy.
Technology is no longer a tool, it is a core survival
strategy for your business. Strategy should touch
on customer experience, process automation and
supply chain optimization.
9. CLEAR WINNERS IN THE DIGITAL AGE
Rethinking your business in the Digital Age
Clear winners are brands that have invested in:
● Customer Experience (CX): In the Digital Age the customer calls the shots →
invest in your customer experience and remove all friction points → Zappos,
Monzo Bank
● Platforms: Go beyond products & build platforms that leverage the network
effect → Zoom, Netflix, Air BnB, Uber etc.
● Embedding Innovation in their Culture: Drive innovation from every business
unit → Amazon, Google
● In their people & workplaces: There is no Digital Transformation without
people they must have the right skills and have a workplace that allows
them to collaborate, innovate and be productive → Google, Facebook
10. TECHNOLOGIES DRIVING DIGITAL TRANSFORMATION
Rethinking your business in the Digital Age
1
Digital Marketing - Web Development,
Social Media Management, SEO, SEM,
Content Development, Branding &
Content Marketing etc.
2 Emerging Technologies - Blockchain,, AI,
VR, AR
4
Data Analytics - Big Data, Business Intelligence,
Data Mining
5
Automation / Efficiency / Productivity Mgt. -
Cloud Services, Video Calls, E-Learning, Intranet,
Collaboration Tools, Project Management Tools,
Survey Tools, CRM, ERP, BOTs etc.
3 Cloud / Hybrid Infrastructure - Cloud first or
Hybrid models
6 IT Security - Firewall, Endpoint Protection,
Penetration Testing etc.
12. WHO ARE YOU?
What’s your Digital Transformation Persona?
● Digitally Challenged: little or no understanding of digital
● Digital Thinker: little direct interaction with digital but you conceptually
understand digital
● Digital Disruptor: You have been deeply embedded in digital
● Digital Leader: You have substantial experience of running a traditional
business that leverages digital in a significant way.
● Digital Transformer: You have led or participated in a digital
transformation of a traditional business.
13. DRIVING DIGITAL TRANSFORMATION
Who should drive your Digital Transformation?
Anyone driving Digital Transformation should:
● Grasp the potential impact of digital technologies
● See technology as a strategic driver that is fully integrated in your overall
business strategy rather than a platform or tool
● Have a Customer Centric approach and care about CX
● Have a clear picture of the role that data plays in futureproofing your business
● Understand the new competitive dynamics disrupting your industry
● Identify the competencies and behaviours needed to lead successfully in a
digital age
● Understand the cybersecurity threats, risks and vulnerabilities linked to
integrating technology
● Understand the interwoven nature of Digital Marketing & Digital Technologies
14. DRIVING DIGITAL TRANSFORMATION
Defining the role of a board
● The board is central to determining corporate strategy and championing
projects and investments that deliver it, thus Digital Transformation should be
driven from the very top of the organisation.
● A board should have at least one board member who is a Digital Transformer
and understands Digital Transformation, Technology trends etc.
● The board must engage more frequently and deeply on strategy and risk -
annual reviews no longer work.
● The board must understand how digital first challengers can upend business
models and be proactive in challenging management
15. DRIVING DIGITAL TRANSFORMATION
Defining the role of C-Level Executives
The CEO, COO, CIO, CMO, CHRO and CFO must all be involved in driving Digital
Transformation:
● Digital Transformation is not an IT Initiative - digital is an enabler for purposeful
enterprise-wide transformation and innovation
● Traction really starts to take hold when C-Level Execs collaborate and
coordinate holistic digital transformation initiatives
● CIOs must become strategic business partners and must be involved in business
strategy development and implementation
● CMO must work closely with the Digital Transformation Team / CIO
● C-Level Execs must make transformation a top strategic priority
● Business outcomes need to drive and measure digital transformation success
● Bottom line optimization is great, but should not be the only factor that drives
your Digital Transformation
16. DRIVING DIGITAL TRANSFORMATION
Defining the role of Business Owners
Depending on the size and stage of your business, business owners should:
● Understand Digital Transformation and Technology
● Engage frequently and deeply on strategy and risk - don’t leave it all to your
CIO / CTO
● Understand how applications interconnect and how extensible they are
● Understand where and how the applications house your data
● Understand what technology risks and threats you are exposed
● Understand what competitors and challenger brands are doing
● Be in tune with global trends
17. DRIVING DIGITAL TRANSFORMATION
The role of a Consultant
Depending on whether you have the in-house capacity to design your strategy,
oversee and manage the implementation you should consider finding an IT Partner
that can support your transformation and:
● Is able to conduct an IT Audit
● Has a deep understanding of your business processes and industry landscape &
regulations
● Is able to develop a strategic digital transformation plan for you
● Is able to select & deploy applications that can integrate into your processes
seamlessly and ensure interoperability
● Has a deep understanding of the Technology you deploy and is not only
focused on selling
18. DIGITAL TRANSFORMATION CHECKLIST
“At least 40% of all businesses will die in the next 10 years... if they
don’t figure out how to change their entire company to
accommodate new technologies.” - John Chambers
19. Digital Transformation Checklist:
● Audit to define current state and target state:
(Processes, existing tech, infrastructure, network, security,
strategies, consultants, applications people, leadership,
customer centricity etc.)
● Customer Journey Mapping
● Strategy Development
○ Customer Centricity
■ Product & Service Delivery
■ Customer Service
■ Omni-Channel Experience
■ Frictionless
○ Technology
■ Cloud, Hybrid or local host
■ API Strategy
○ Data & Data Analytics
○ Cyber Security
20. Digital Transformation Checklist:
● Strategy Development
○ People
■ Change Management & Communication
■ Employee Experience & Culture
■ Maximize staff Efficiency
■ Recruiting & Talent Management
■ L&D Strategy → Upskilling
○ Budget:
■ Ensure you calculate future cost
■ Eradicate double spend caused by overlaps
● Implementation: Design for operations approach to
implementation, development and delivery
powered by analytics, lean techniques and
automation.
● Tracking: Auditing your organization at strategic
intervals will allow you to track your digital progress.
21. POINTS OF FAILURE
There is no alternative to Digital Transformation, visionary companies
will carve out new strategic options for themselves - those that don’t
adapt will fail. - Jeff Bezos
22. Lack of Board / C-Level Buy in
● The most common point of failure is lack of board
and / or C-Level buy in
● The lack of collaboration in the C-Suite
● Not seeing Digital Transformation as an investment
23. Cheap is expensive - DT is an investment strategy
● Like everything in life cheap usually turns out
more expensive → don’t save on your
technology - invest in IT!
● Digital transformation efforts are still often viewed
as cost centers instead of investments. To
change the perception, leadership teams need
ROI metrics, and ways to tie innovation projects
to business outcomes.
24. Change Management is key - make sure that
everyone is carried along
● Ensure your people understand your digital
transformation vision & strategy
● Ensure that you involve teams in process mapping
and application / technology selection
● Be strict when introducing new systems - be a role
model in using them → signal the right thing
through your actions in order to cultivate the right
behaviour
25. Support is key - make sure that you have adequate
IT support services
● IT without support is a NO NO!
● Ensure good support is available locally
● Ensure that you sign SLAs that focus on support
services for all applications / systems you deploy
and include upgrades & updates where necessary
● Understand the modalities of your support
agreement properly, calculate cost of support
when your organisation scales
26. Get your workforce 21st century ready, keep their
skills up to date & figure out how to retain talent
● Technology changes every 5 seconds → your
people don’t
● You need to upskill & train continuously using an
integrate LMS
● Assess training needs during Performance
Reviews and make digital skills core
competencies
● Are you investing in the right talent? Do you have
succession planning?
● What are you doing to mitigate against high
turnover of technology staff?
27. Data is the new gold - don’t play with it:
● What if all your data was gone when you woke up
this morning?
● Data is the new gold → without it you are nothing -
start acting like it
● Collect Data Points, build institutional knowledge
● Have a list of your critical data and where it is
housed and the risks it is exposed to
● Have rules around data processing, entry,
management, transfer and retention to ensure
clean and useful data
28. Document like your life depends on it -
standards, policies, processes, procedures they
should all live in documents:
● Have a playbook and a policy for everything
● As you transform don’t forget to update your
policies, processes & procedures accordingly
● Develop standards, update them as the
technology changes and make sure they are
well documented
● Let your people imbibe and stick to your
processes & policies
29. Think about Business Continuity
● Are you set up to run your entire operations
remotely
● Do You have a Disaster Recovery & Business
Continuity Plan
● What are your biggest technology related risks?
● How do you assess, mitigate and keep track of
risks
30. Think about data and IT security risks
● You will get hacked - what is your response plan?
● What rules do you have around downtime -
ensure vendor SLAs align with internal KPIs
● Have you conducted a vendor risk and supply
chain risk assessment?
● Have you ever conducted penetration testing &
vulnerability scans
● Do you know the IT Security status of your digital
assets?
● Are your people your biggest IT security risk? Do
you conduct risk assessments?
31. Think about data and IT security risks
● Do you document incidents & find the root cause
● Do you have the right governance in place
● How do you rationalize your cyber security
spend? Do you have overlapping applications?
32. What Next?
● Think about your Digital Transformation Journey
● Engage your Team - Craft your Vision
● Start Working on your Digital Transformation Strategy
● Implement - Implement - Implement
● Transform - Transform - Transform
● Optimize - Optimize - Optimize
The Future is DIGITAL….The Future is NOW!
33. There is no knowledge that is not
power.
Questions?