Ahava Leibtag

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content marketing content strategy healthcare marketing web content content governance mobile marketing social media digital strategy content workflows content contentstrategy health care aha media group ahava leibtag content management voice search in healthcare chatbots voice-activated search digital marketing healthcare social media marketing hospital marketing lavacon2014 lavacon content auditing web higher education insurance inspiration marketing brand journalism health hospitals uxpa confab

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Ahava Leibtag

Presentations

Content as a Conversation: Collaborating with Content Strategists

Winning the Work: Making the Case for Content Strategy

Healthcare Content is a Conversation: Driving Patient Engagement

Developing a Mobile Content Strategy That Works

How to Create Great Mobile Cues: Writing Microcontent that Converts

Best Practices for Hospitals on Facebook

5 Ways to Sell Governance in Your Organization

Building a Brand in a Multi-Platform Multi-Channel World

Developing a Lycra® Content Strategy at Seattle Children’s Hospital

Overcome Content Fatigue: Build a Strategy that Works

Best Practices for Pediatric Healthcare Marketing

Get the Right Coverage: Your Guide to Content Marketing for Insurance

Johns Hopkins University: Managing an Identity Initiative, Redesign and Content Strategy All at Once

Content Marketing and Content Strategy: A Peaceful Coexistence?

What is Content Strategy?

Content Strategy Secrets from the Cleveland Clinic's Health Hub and Ahava Leibtag

How Not to Let Content Set your Hair on Fire

Content Auditing: How, Why and When

5 Rules for Avoiding Boring Hospital Web Content

R&D Your Content Marketing

Creating Healthcare Content Marketing with Built-in ROI

Measuring your Content Strategy

Best Practices for Pediatric Healthcare Content Marketing

Unstructured Data and Content Governance —It’s NOT a DIET--5 Ways to Sell Governance in Your Organization

The ROI of Digital Content

Healing your Content Process for Effective Results

Creating and Optimizing Holistic Digital Campaigns: Sentara Healthcare's 28 Days of Heart Case Study

Intelligent Content Conference

Managing your Content Projects with Success and Panache

Plan Your Content Media Strategy Before Your Social Media Strategy