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Congressman beyer's women's economic conference using social networking for your career
- 1. Using Social Networking for your Career Dagny Evans
- 2. Let’s have some fun!
- 3. What Are We Talking About? Networking • Connect • Link • Interact with other people to exchange information and develop contacts, especially to further one's career Social Networking • Use of websites & applications to interact with other users or find people with similar interests to oneself
- 4. A Better Definition Creating honest, authentic relationships through better access to information, which is the product of technological advances unlike any in human history. Your customers are already online. They’re researching you just as much— if not more—than you’re researching them. They’re showing up at your door better educated and informed than ever before— and you need to be ready to meet, greet and connect at a new level.
- 5. Percentage of US Adults with Social Media Accounts W Social Media 73% W/O Social Media 27%
- 8. Employers Using or Plan to Use Social Media for Recruiting http://www.job-hunt.org/social-networking/social-media.shtml
- 9. Bad Behavior has Consequences • 55% of recruiters have reconsidered candidates 0 10 20 30 40 50 60 Photos Alcohol/Drugs Badmouthing PercentageofRecruiters Top Negative Behaviors that make Recruiters Reconsider Candidates
- 10. Your Social Media Has a Wealth of Information • How well you do communicate? • What is your work history & education levels? • What is your industry knowledge? • What are your thoughts/actions towards alcohol & other illegal substances? • How well do you control your temper? • Are you prone to verbal outbursts (profanity)? • How do you spend your non-work time? http://www.job-hunt.org/social-networking/social-media.shtml
- 11. Social Gone Wrong Justine Sacco • Public relations chief • Traveling home to Africa • Tweeted “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!” • 1000s of retweets & trending hashtags Elizabeth Lauten
- 13. Pictures Speak 1,000 Words
- 14. The Right Stuff
- 17. SSI compared to Industry & Network
- 18. Two Specific Stories of Success • Coordinate DoMore24 campaign for non-profit organization • Solely social outreach • One month consistent focus & outreach • 64% were first time contributors • 108% increase in donor contributions • Recently started running full-time consulting company – Husband & wife team • Did outreach to our network - ~900 people • 68% recipients took action
- 19. Four Steps to Get Started 1.Define a plan 2. Create complete profiles 3. Establish a content calendar 4. Commit to engaging with network
- 20. Useful Tools Tool Examples Personal search Google LinkedIn Advanced Alerts Google Content syndication/aggregation Flipboard, Hubspot, Feedly Scheduling/monitoring Tweetdeck, Hootsuite Monitoring Klout, Hootsuite, Social Mention, LinkedIn SSI
- 21. Do • Cultivate your online presence • Use a professional photo • Customize where applicable • Be generous – give to get • Know what you are asking for • Share interesting news and useful insights • Ask questions • Research • Keep in touch • Google yourself • Use appropriate language • Check your privacy settings • Untag yourself from bad photos
- 22. Don’t • Just talk about yourself • Be generic • Ignore privacy settings • Accept everyone • Badmouth past employers, coworkers or customers • Over-share or plagiarize • Over use hashtags
- 23. 10 Things You Can Do to Lose Trust 1. Not searchable 2. Bad reputation 3. Demonstrations 4. Bad website/profile 5. Lack of proof 6. Public relations 7. Networking 8. Associations 9. Content 10.Consistency
- 24. Contact Info Dagny Evans Digital Ambit dagny@digitalambit.com dagny@dagnyevans.com @dagnyevans @digitalambit http://www.slideshare.net/DagnyEvans/congressman-beyers-womens-economic-conference-using-social-networking-for-your-career
Editor's Notes
- Join the Social Sales Revolution – PGI ebook
- http://www.forbes.com/sites/85broads/2013/11/21/dont-let-social-media-derail-your-career-use-it-to-attract-potential-employers/ 50% - inappropriate photos 48% - drugs/alcohol 33% - badmouthing former employer or boss
- Fast food workers – compromising orders Teachers – inappropriate off-hours behavior Elizabeth Lauten - Congressional staffer Communications director Facebook message to President Obama’s daughters regarding their lack of respect, and dress attire at WH turkey pardon
- First 4 pages are related to me.
- http://www.linkedin-makeover.com/linkedin-profile-samples/
- https://business.linkedin.com/sales-solutions/social-selling/the-social-selling-index
- Where do you want establish your presence? (hint: LinkedIn is not negotiable) How frequently and what content will you share? Likes are lightest interaction Thoughtful feedback/comments better Creating original or sharing interesting content most engaged
- http://cbcommunity.comcast.com/browse-all/details/10-ways-to-lose-your-customers'-trust?sr_source=lift_linkedin