Beth Kanter gave a presentation on how nonprofits can be more effective by being networked, using measurement, and learning. She advocated that nonprofits adopt a networked mindset and culture where leadership is distributed through social engagement. Kanter also stressed the importance of using data to inform strategy and learning from failures. Successful organizations embrace measurement, share control, and are transparent and adaptive based on data.

1. Be Networked, Use Measurement, and Learn
Beth Kanter, Master Trainer, Author, and Blogger
Freemont Chamber of Commerce
Nonprofit Industry Council
October, 2014

2. Beth Kanter: Master Trainer, Author, and Blogger
@kanter

3. http://teamcoco.com/video/linkedin-11-07-2013

5. Beth
335,371
Conan
157,251

6. 3 Digital Revolutions
Broadband
Mobile
Social Networks
NGO Photography

8. #WhyIStayed and #WhyILeft

10. The Origins
ALS Ice Bucket Videos Posted on Facebook – August 1-18th

11. Peter Frates: Free Agent

14. “A middle-class wet-T-shirt
contest for armchair
clicktivists.” -Telegraph

15. Over $110 Million
Raised (Sept)

18. In a networked world, nonprofits need to work less like this

19. And more like this ….

20. Networked Nonprofits
Simple, agile, and
transparent
organizations and
leaders.
They are experts at
using networks, data,
and learning
strategically to make
the world a better
place.

21. If you can’t fly then run, if you can’t run then walk, if you can’t
walk then crawl, but whatever you do you have to keep
moving forward.”

22. Where is your organization?
CRAWL WALK RUN FLY
Linking Social with
Results and
Networks
Pilot: Focus one
program or channel
with measurement
Incremental Capacity
Ladder of
Engagement
Content Strategy
Informal Champions
Strategy
Best Practices
Measurement and
learning in all above
Communications
Strategy
Development
Network Mindset
and Map
Culture Change
Network Building
Formal Champions –
internal/external Strategy
Multi-Channel Engagement,
Content, and Measurement
Reflection and Continuous
Improvement

23. A Networked Mindset: A Leadership Style
• Leadership through active social participation and
engagement
• Listening and cultivating organizational and
professional networks to achieve the impact
• Sharing control of decision-making
• Communicating through a network model, rather than
a broadcast model
• Openness, transparency, decentralized decision-making,
and collective action.
• Being Data Informed, learning from failure

24. The Social CEO: In Service of Strategy

25. Organizational VS Leader Brand

26. Authenticity
Open and accessible to the world and
building relationships
Making interests, hobbies, passions visible
creates authenticity

27. Personality

29. Getting Started ….
• Get Their Attention
• Show How It Enhances
Their Work
• Tweetutorials
• Peer Pressure
• Social Media Policy
• Found Time
• Feed and Tune
• Show Impact
http://www.bethkanter.org/afpcon/

30. I have work to do! Can finally tweet about our
programs from my personal
account!
SOCIAL MEDIA IS PART OF EVERYONE’S JOB!

31. Leverage Staff Personal Passion In Service of Mission
@rdearborn works for UpWell and she
LOVES sharks.

32. Best Practice: Write Down the Rules – Social Media Policy

http://www.bethkanter.org/category/organizational-culture/

33. Social Media Policy – All Staff Participate
http://www.bethkanter.org/staff-guidelines/

34. How social is your organization’s culture?
What are some of your challenges?
1 2 3 4 5

35. The Data Informed Nonprofit

36. Data-Informed Culture: It starts from the top!
Do Something.org

37. More time think about that the data, then collect it
Tear down those silos and walls around data …

39. Video

41. Engagement with a Purpose!
Creators
Critics
Collectors
Joiners
Spectators
Adopt
Pet
Donate
to
Shelter
Volunteer at
Shelter
Take photos at
Shelter and share
online
Download App
Promote Campaign

43. 140,000
120,000
100,000
80,000
60,000
40,000
20,000

44. 140,000
120,000
100,000
80,000
60,000
40,000
20,000

45. One Metric That Matters:
Increase Shark Conservation Conversation
133,167
745,030
1,683,670
1,800,000
1,600,000
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
200,000
0
Shark Week 2010 Shark Week 2011 Shark Week 2012

46. Nonprofit Social Media Measurement Practice

47. Go Beyond Just Counting

48. Measurement Discipline: But Start Small
Objective
Audience
Cost
KPI Benchmark
Insight
Tool

49. Pick The Right Data Point(s) To Track Outcomes

50. Designing the Dashboard on the Wall

51. Data Literacy: Collect, Clean, Analyze, Visualize, Apply

54. Learn from Tracking Data
http://www.dogshaming.com

55. Cultivate Self-Awareness: The Failure Bow
1. Raise hands in the air and bow
2. Grin like a submissive dog
3. Say Thank You I’ve Failed
4. Move on and learn

56. Cultivate Organizational Awareness:
DoSomething FailFest

57. Cultivate Organizational Awareness:
Momsrising: Joyful Funerals
Momsrising: Joyful Funerals….

58. Summary
• Success happens by taking the right incremental step to
get to the next level, but keep moving forward
• Use social media a strategy for organizational AND
personal leadership
• Scale your organization’s social culture with a living
social media policy
• Allow staff to leverage their personal passion in service
if your strategy
• Get some measurement discipline, but start with small
steps
• Go beyond counting your data, learn from it

59. Thank you!
www.bethkanter.org
www.facebook.com/beth.kanter.blog
@kanter on Twitter