When it comes to communication, telling stories with images and video has a power few other mediums have. These engaging and increasingly shareable visual mediums can articulate your organization’s vision, promote your programs and initiatives, and move people to action.
In this webinar, the fifth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Mike Lawson from Diabetes Hands Foundation, and Dana Howard from Covered California, as they share their best practices for using images and video to strategically advance diverse advocacy, health promotion, and health education goals.
Enjoy these slides from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=eoe4i4
View the resources from this training here:
http://www.slideshare.net/SPHCalpact/telling-stories-with-images-and-video-resources-2
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Interested in learning how to transform data or complex, hard to understand information into something more visually appealing and meaningful? Or how to use tools and techniques to more successfully communicate critical information?
In this webinar, the fourth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Sheila Baxter and Leslie Safier from Healthy Communities Institute and Leslie Yang, from Awasu Design, as they share how they're using data visualization tools and infographics to innovatively communicate data that matters in a clear and creative way.
Enjoy these slides from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=5pq7nu
View the webinar resources here:
http://www.slideshare.net/SPHCalpact/calpact-webinar-using-infographics-and-data-visualization-resources
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Your website is the “front door” to your organization, and the centerpiece of a well-coordinated communications plan. Wouldn’t you want to know who’s crossing your threshold every day? Google Analytics is a great tool to help you do just that!
In this webinar, the third session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Alex Bernardin from the San Francisco AIDS Foundation and Matt Schulte from Metropolitan Group as they share how they use Google Analytics to learn more about their website’s visitors – where they’re from, how they got there, what they’re looking for, what they like – all so they can hone their marketing activities for maximum impact.
Enjoy these slides from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=69nto5
View the Resources from this webinar:
http://www.slideshare.net/SPHCalpact/google-analytics-resources-33697232
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
So you want to organize an event to provide health insurance education and conduct enrollment? This webinar will help you plan successful events from start to finish. As we move into March, it is important to have fixed, on-going enrollment locations that are staffed during off-hours, evenings, and weekends. If your demand is higher than your supply and you have more people to enroll than you have staff trained to help, we presented some creative solutions and walk you through important place-based partnerships like working with libraries.
Find the recording here: http://www.enrollamerica.org/resources/webinars/the-road-to-march-31-effective-outreach-and-enrollment-strategies-to-use-now/
How to Engage Faith Communities in OutreachEnroll America
Are you interested in deepening or initiating relationships with faith communities but unsure how or where to start? This is the webinar for you!
Enroll America has built a multi-cultural, interfaith coalition of churches, organizations, and faith-based providers that are engaging their members in outreach and enrollment. Check out the recording and slides to learn about useful strategies to kick-start your outreach and help you move your engagement to the next level.
Creating an Earned Media Strategy: Fast Ways to Engage Local Media and Motiva...Enroll America
There are significant benefits of working with local radio, television, and print media outlets to get the word out about enrollment. Check out the recording and slides to learn how earned media can be effective in engaging non-English speaking individuals and minority groups in general, free of charge. You can find out about ways to engage local media and use this powerful tool to educate and motivate consumers to take action.
Interested in learning how to transform data or complex, hard to understand information into something more visually appealing and meaningful? Or how to use tools and techniques to more successfully communicate critical information?
In this webinar, the fourth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Sheila Baxter and Leslie Safier from Healthy Communities Institute and Leslie Yang, from Awasu Design, as they share how they're using data visualization tools and infographics to innovatively communicate data that matters in a clear and creative way.
Enjoy these slides from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=5pq7nu
View the webinar resources here:
http://www.slideshare.net/SPHCalpact/calpact-webinar-using-infographics-and-data-visualization-resources
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Your website is the “front door” to your organization, and the centerpiece of a well-coordinated communications plan. Wouldn’t you want to know who’s crossing your threshold every day? Google Analytics is a great tool to help you do just that!
In this webinar, the third session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Alex Bernardin from the San Francisco AIDS Foundation and Matt Schulte from Metropolitan Group as they share how they use Google Analytics to learn more about their website’s visitors – where they’re from, how they got there, what they’re looking for, what they like – all so they can hone their marketing activities for maximum impact.
Enjoy these slides from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=69nto5
View the Resources from this webinar:
http://www.slideshare.net/SPHCalpact/google-analytics-resources-33697232
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
So you want to organize an event to provide health insurance education and conduct enrollment? This webinar will help you plan successful events from start to finish. As we move into March, it is important to have fixed, on-going enrollment locations that are staffed during off-hours, evenings, and weekends. If your demand is higher than your supply and you have more people to enroll than you have staff trained to help, we presented some creative solutions and walk you through important place-based partnerships like working with libraries.
Find the recording here: http://www.enrollamerica.org/resources/webinars/the-road-to-march-31-effective-outreach-and-enrollment-strategies-to-use-now/
How to Engage Faith Communities in OutreachEnroll America
Are you interested in deepening or initiating relationships with faith communities but unsure how or where to start? This is the webinar for you!
Enroll America has built a multi-cultural, interfaith coalition of churches, organizations, and faith-based providers that are engaging their members in outreach and enrollment. Check out the recording and slides to learn about useful strategies to kick-start your outreach and help you move your engagement to the next level.
Creating an Earned Media Strategy: Fast Ways to Engage Local Media and Motiva...Enroll America
There are significant benefits of working with local radio, television, and print media outlets to get the word out about enrollment. Check out the recording and slides to learn how earned media can be effective in engaging non-English speaking individuals and minority groups in general, free of charge. You can find out about ways to engage local media and use this powerful tool to educate and motivate consumers to take action.
In an increasingly noisy world, we all face a big challenge in making sure our messages are clearly heard. In this session, Anita Jackson talked about how to effectively use social media strategies to complement your movement building work. She talked about which tools help you reach your goals, how to find the audiences you seek, and how to leverage your limited capacity for the greatest impact.
Engaging Community Colleges in Outreach and EnrollmentEnroll America
Wednesday, February 26, 2014 at 4:00 p.m. ET
---
This webinar presented the benefits of partnering with community colleges to educate and enroll hard-to-reach young people in health insurance. We described in detail how to approach community colleges about playing an active role in educating their students and shared best practices about the types of tactics that can be used to reach students on community college campuses.
Congressman beyer's women's economic conference using social networking for...Dagny Evans
As of January 2014, 74% of online adults use social networking sites. As of September 2014, 71% of online adults are using Facebook, with only 28% using LinkedIn. Is this the optimal mix for the advancement of your career? Are you presenting your best image for potential business partners or recruiters?
In the social networking & your career session, we will
review social media trends as it relates to business;
review what it means to use social media to develop & promote your brand; and review the Dos and Don’ts of leveraging social media for career development
Increase healthcare social media engagement with content strategy (Geisinger ...Ahava Leibtag
Increase channel participation by 30% by implementing a content strategy. We also demonstrate Facebook engagement increase by 314%. A great presentation for a healthcare marketer who wants to improve your content strategy.
This session will explore how online fundraising, email communication, and social media played an important role in nonprofit relief efforts for the Haiti earthquake. Participants will learn how to develop a rapid response plan, be prepared online for emergencies, and implement best practices from across the nonprofit sector.
Social Media 101 for Not-for-Profits [Webinar]Shai Coggins
This is the slide deck I used for the social media 101 webinar I conducted for Connecting Up 2012 (#CU12) conference delegates last 19 Apr 2012. Great turnout + plenty of interesting questions after the presentation.
Maybe your organization has used texting since we were playing Snake on our phones. Or maybe you’re just now struggling with how to start an SMS program and integrate it with your website, social media, and app strategy. This session with Sam McKelvie will help nonprofits at any level think about innovative ways that SMS can advance their organization’s mission and how to overcome common obstacles to growing a mobile program. We’ll launch in to the best use cases for engaging supporters/donors and review tactics for using SMS to better reach the populations that your organization serves. This interactive session will also give you a chance to develop new ideas for acquiring subscribers and expanding their interaction with your nonprofit.
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In an increasingly noisy world, we all face a big challenge in making sure our messages are clearly heard. In this session, Anita Jackson talked about how to effectively use social media strategies to complement your movement building work. She talked about which tools help you reach your goals, how to find the audiences you seek, and how to leverage your limited capacity for the greatest impact.
Engaging Community Colleges in Outreach and EnrollmentEnroll America
Wednesday, February 26, 2014 at 4:00 p.m. ET
---
This webinar presented the benefits of partnering with community colleges to educate and enroll hard-to-reach young people in health insurance. We described in detail how to approach community colleges about playing an active role in educating their students and shared best practices about the types of tactics that can be used to reach students on community college campuses.
Congressman beyer's women's economic conference using social networking for...Dagny Evans
As of January 2014, 74% of online adults use social networking sites. As of September 2014, 71% of online adults are using Facebook, with only 28% using LinkedIn. Is this the optimal mix for the advancement of your career? Are you presenting your best image for potential business partners or recruiters?
In the social networking & your career session, we will
review social media trends as it relates to business;
review what it means to use social media to develop & promote your brand; and review the Dos and Don’ts of leveraging social media for career development
Increase healthcare social media engagement with content strategy (Geisinger ...Ahava Leibtag
Increase channel participation by 30% by implementing a content strategy. We also demonstrate Facebook engagement increase by 314%. A great presentation for a healthcare marketer who wants to improve your content strategy.
This session will explore how online fundraising, email communication, and social media played an important role in nonprofit relief efforts for the Haiti earthquake. Participants will learn how to develop a rapid response plan, be prepared online for emergencies, and implement best practices from across the nonprofit sector.
Social Media 101 for Not-for-Profits [Webinar]Shai Coggins
This is the slide deck I used for the social media 101 webinar I conducted for Connecting Up 2012 (#CU12) conference delegates last 19 Apr 2012. Great turnout + plenty of interesting questions after the presentation.
Maybe your organization has used texting since we were playing Snake on our phones. Or maybe you’re just now struggling with how to start an SMS program and integrate it with your website, social media, and app strategy. This session with Sam McKelvie will help nonprofits at any level think about innovative ways that SMS can advance their organization’s mission and how to overcome common obstacles to growing a mobile program. We’ll launch in to the best use cases for engaging supporters/donors and review tactics for using SMS to better reach the populations that your organization serves. This interactive session will also give you a chance to develop new ideas for acquiring subscribers and expanding their interaction with your nonprofit.
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online health insurance,
compare health insurance,
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compare health insurance plans,
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family health insurance plans,
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Sarbanes-Oxley was passed in the wake of a number of notable corporate accounting scandals including Enron and WorldCom.
And now in this training presentation, you will understand why and how this is important for us.
Webinar: What We Learned When Our Tweet Went ViralFalcon.io
What happens when a Tweet goes viral? We set about with the audacious goal for this webinar to unravel the great social media mystery of virality: Figuring out the formula for Twitter’s most successful Tweets. Better yet, we’ll share the formula for WWF-UK's most successful Tweet so that marketers can repeat the process everywhere.
Social media plays a key part in planning, promoting and executing an event well - from big to small. This presentation covers the four stages of an event and some tips on how social media can be woven throughout.
I was asked by a colleague to do a Web conference for some of his national peers in the air medical transport industry, to help people understand some ways social media can be used in this environment. These are my slides for the Webinar.
CDC NPIN In the Know: Facebook & Visual Social Media for Public HealthCDC NPIN
This is the fourth of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
In this presentation before the Reinders Green Industry Conference, I share the importance of websites and social media when communicating with millennial employees and customers. The presentation focuses on the what, why and how of digital media
This presentation is the full version of one I'm delivering several times in September 2009, and is posted here for reference. It's updated with some of our latest Mayo Clinic social media activities.
Putting Social Media to Good Use in Government CommunicationsLee Aase
My presentation to the Minnesota Association of Government Communicators on applications of social media in government, delivered in St. Paul, Minnesota on November 19, 2009.
This webinar will present the principles of Universal Design and how to apply it to designing websites and print materials that are accessible to people with low or limited vision. Peter Freedman, an expert with 15 years’ experience in web design and e-commerce will address technical, visual, and regulatory considerations to improve web and print overall effectiveness for readability. Whether you’re tech-savvy or not, have resources or not, you will walk away with the strategies to evaluate and make improvements to the readability of your web and print materials for audiences with limited vision.
Learning Objectives
• Describe key principles of Universal Design and advantages for the user experience
• List an example of how layout can improve readability for the visually-impaired
• Explain how different typographic practices can improve readability
Speaker: Peter Freedman, Web Designer
Moderator: Nancy Murphy, Founder, CSR Communications
This presentation was from the sixth session in UC Berkeley's Center for Public Health Practice sponsored Health Communication Matters! Webinar Series, which will help participants in all walks of public health to apply health literacy principles to their everyday communications.
Please visit here to listen to the audio recording of the webinar:
http://www.meetingburner.com/b/hcwg/watch?c=TNAUPP&h=f
Visit this link for the other resources related to this webinar:
Health Literacy Undervalued by Public Health? A tool for public health professionals:
http://www.slideshare.net/SPHCalpact/calpact-training-health-literacy-undervalued-by-public-health-training-tool
Website: http://sph.berkeley.edu/careers/center-public-health-practice
Questions?
Email cphp@berkeley.edu
Today's U.S. Latino population is growing, dynamic and evolving, reflecting a new American reality. Latino culture and family dynamics impact healthcare decisions and behaviors. Recognizing that Latinos are not a homogeneous group, experts from media, academic research and public health promotion will share insights, tips and tools in this timely webinar for closing the cultural communication gap with this diverse population.
After this session, participants will be able to:
- Identify diversity among Latino populations and take appropriate steps to build a communication ecology relative to that diversity
- List at least two healthcare myths about Latinos
- Describe the role that media, community and family influences play in healthcare decisions
- Describe how to reach Latinos more effectively through culturally relevant communication and outreach
Speakers:
Sonya Suarez-Hammond, Senior Director of Strategy & Insights/Healthcare at Univision Communications
Dr. Holley Wilkin, Professor and affiliated faculty of the department of Partnership for Urban Health Research at Georgia State University
Dr. Carmen Gonzalez, Postdoctoral Scholar at the Annenberg School for Communication and Journalism at the University of Southern California.
Moderator: Nancy Murphy, Executive Vice President, Metropolitan Group.
This presentation was from the fifth session in the CALPACT sponsored Health Communication Matters Webinar Series, which will help participants in all walks of public health to apply health literacy principles to their everyday communications.
Please visit here to listen to the audio recording of the webinar:
http://cc.readytalk.com/play?id=2peynd
Visit these links for the other resources related to this webinar:
Resources:
http://www.slideshare.net/SPHCalpact/putting-culture-into-context-resources
Health Literacy Undervalued by Public Health? A tool for public health professionals:
http://www.slideshare.net/SPHCalpact/calpact-training-health-literacy-undervalued-by-public-health-training-tool
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Questions?
Email sphcalpact@berkeley.edu
In this session, part of our Innovative Leaders Speaker Series, Leonard Schaeffer, Judge Robert Maclay Widney Chair and Professor, University of Southern California, and Founding Chairman & CEO of WellPoint discussed his perspective on the roles of leadership and management in large organizations, based on his experience in the public and private sectors. He presented a "Typology of Leadership" that uniquely describes the way in which these different roles contribute to and influence organizations in achieving their vision, mission and goals. Finally, Mr. Schaeffer applied his observations on leadership to the implementation challenges of the Affordable Care Act.
Enjoy the presentation from this lecture!
Learn more about the Innovative Leaders Speaker Series here:
http://calpact.org/index.php/en/events/innovative-speaker-series
Visit us at CALPACT!
calpact.org
You’re on a roll with social media – you’ve got your plan in place, you’re putting your voice out there, monitoring and engaging in conversations, and hopefully getting folks excited about your message or even, taking action. But if you’re too busy doing, and not taking the time to answer the so what, how will you know you’re on the path to social media success and having an impact?
In this webinar, the second session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, JC De Vera of the Greenlining Institute and Rae Roca-Pickett, Julian Aldana, and Riana King of the Young Invincibles share how they: measure and evaluate their social media efforts to ensure it best meets their communication objectives; refine their efforts to measure what really matters; and get actionable results that help produce greater impact.
Enjoy this presentation from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=4i4dix
To view other resources from this webinar:
The Art of Listening Social Media Toolkit for Nonprofits:
http://www.slideshare.net/SPHCalpact/the-artoflisteningsocialmediatoolkitfornonprofits
Social Media Measurement and Evaluation Resources:
http://www.slideshare.net/SPHCalpact/sm-measurement-and-evaluation-resources
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Social media can be used as powerful public health communication tools for raising awareness, connecting and engaging with your stakeholders, building and sustaining relationships, and encouraging calls to action. Yet, whether you’re a total newbie or a social media guru looking to step up your game, nothing can defeat your efforts more than winging it without a plan.
Enjoy this toolkit from our "Building a Social Media Communications" webinar, the first session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health. JC De Vera of the Greenlining Institute and Rae Roca-Pickett of the Young Invincibles shared how they’ve built a social media strategy that works, is integrated with their overall communications plan, and helps them to create meaningful impact with the communities they serve.
To view other resources from this workshop:
Presentation slides:
http://www.slideshare.net/SPHCalpact/calpact-nm-webinar-31494514
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Social media can be used as powerful public health communication tools for raising awareness, connecting and engaging with your stakeholders, building and sustaining relationships, and encouraging calls to action. Yet, whether you’re a total newbie or a social media guru looking to step up your game, nothing can defeat your efforts more than winging it without a plan.
In this webinar, the first session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, JC De Vera of the Greenlining Institute and Rae Roca-Pickett of the Young Invincibles share how they’ve built a social media strategy that works, is integrated with their overall communications plan, and helps them to create meaningful impact with the communities they serve.
Enjoy this presentation from the training!
Listen to the webinar here:
https://cc.readytalk.com/cc/playback/Playback.do?id=8aarvf
To view other resources from this webinar:
The Art of Listening Social Media Toolkit for Nonprofits:
http://www.slideshare.net/SPHCalpact/the-artoflisteningsocialmediatoolkitfornonprofits
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Health insurance is one of the most complex products consumers will ever purchase. Starting October 1st, 2013, new health insurance marketplaces in many states will begin open enrollment for individuals, families and small businesses. Learn about what is being done to ensure consumers are fully informed and understand how to get the coverage they need.
Kathy Paez from the American Institutes of Research (AIR) will share the results from a national representative survey of consumer’s health insurance literacy. Coming at this historic juncture, AIR’s applied research offers insights in tailoring outreach and communication messages to consumers trying to understand health insurance in the new state and federal marketplaces.
Also presenting will be Jennifer Messenger Heilbronner from the Metropolitan Group. Jennifer will bring an insider’s view into strategies being used by Cover Oregon. As a new state insurance marketplace, her team is tasked with reaching a wide variety of audiences, addressing misperceptions and getting uninsured people in her state covered.
This resource was from the fourth session in the CALPACT sponsored Health Communication Matters Webinar Series, which will help participants in all walks of public health to apply health literacy principles to their everyday communications.
Please visit here to listen to the audio recording of the webinar:
https://cc.readytalk.com/play?id=551ax7
Visit these links for the other resources related to this webinar:
Health Literacy Undervalued by Public Health? A tool for public health professionals:
http://www.slideshare.net/SPHCalpact/calpact-training-health-literacy-undervalued-by-public-health-training-tool
Applying Health Literacy to Health Insurance - Resources
http://www.slideshare.net/SPHCalpact/applying-health-literacy-to-health-insurance-resources
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Questions?
Email sphcalpact@berkeley.edu
Ever wonder if your PowerPoint presentations show off your project or research to best effect? Here’s your chance to find out! Public health professionals face common challenges in explaining complex information and data to diverse audiences. Whether you present for the community or your professional peers, are a frequent presenter or a novice, this webinar with Tammy Pilisuk will help you transform PowerPoint “blah” into “ta-da.”
Build your health communication core competency. Walk away from this presentation with simple tips anyone (even YOU) can use to: critique your own slides, add visual interest, and connect with your audience.
This webinar was the third session in the CALPACT sponsored Health Communication Matters series, which will help participants in all walks of public health to apply health literacy principles to their everyday communications.
Please visit here to listen to the audio recording of the webinar: http://cc.readytalk.com/play?id=f2eh1v
Visit these links for the resources related to this webinar:
Health Literacy Undervalued by Public Health? A tool for public health professionals:
http://www.slideshare.net/SPHCalpact/calpact-training-health-literacy-undervalued-by-public-health-training-tool
Technical Notes:
http://www.slideshare.net/SPHCalpact/tips-and-tricks-technical-notes
Resources
http://www.slideshare.net/SPHCalpact/tips-and-tricks-resources
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Questions?
Email sphcalpact@berkeley.edu
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also:
- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this Bright Spot presentation from Ron Davis, Police Chief of East Palo Alto, ST Mayer of the San Mateo County Health System, and Sarah Lawrence of the Warren Institute on Law and Social Policy, UC Berkeley, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also:
- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this keynote panel presentation from Larry Cohen of the Prevention Institute, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also:
- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this Bright Spot presentation from Sana Chehimi of the Prevention Institute, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also:
- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this Bright Spot presentation from Judy Li, Vice President, Health System Innovation and Community Benefit, Sutter West Bay Region, and Russell Lee of St. Luke's Health Care Center, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also:
- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this Bright Spot presentation from Julia Caplan, Program Director, Public Health Institute, Karen Ben-Moshe, Health in All Policies Taskforce Coordinator, California Department of Public Health, Meredith Lee, Health in All Policies, Intern, City of Richmond, and Gabino Arredondo, Health and Wellness Coordinator, City of Richmond, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also:
- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this Bright Spot presentation from Lucia Sayre of Health Care Without Harm, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also:
- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this Bright Spot presentation from Jack Henderson of Nutrition and Food Services at the UCSF Medical Center, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also:
- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this Bright Spot presentation from Jeff Hobson of TransForm, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also:
- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this keynote presentation from Clark Kellogg of Collective Invention, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also:
- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this Bright Spot presentation from Pat Dennehy of Glide Health Services, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also:
- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this Bright Spot presentation from Ariana Michas of Community Alliance with Family Farmers, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
In Spring 2013, we are on the precipice of dramatic, disruptive change in the health field that offers an unprecedented opportunity and challenge to transform health care and population health.
We know that traditional public health approaches along with more and better health care are not enough to improve health outcomes, equity, and cost. We must also:
- implement sustainable, fundamental "upstream" changes that address the root causes of disease and disability; and
- transform the way we deliver health care to ensure access to quality, affordable health care for all.
Enjoy this Bright Spot presentation from Alison Negrin of John Muir Health, which was presented at the 2013 Annual Leadership Conference, co-sponsored by the Center for Health Leadership (CHL) and the California Pacific Public Health Training Center (CALPACT) at UC Berkeley's School of Public Health.
To learn more about this event, please visit:
http://calpact.org/index.php/en/events/leadership-conference
Learn more about CALPACT:
http://calpact.org/
Learn more about the CHL:
http://chl.berkeley.edu/
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For more information, visit-www.vavaclasses.com
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For more information, visit-www.vavaclasses.com
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http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
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CALPACT New Media Webinar: Telling stories with Images and Video
1. Welcome to the Webinar
New Media Best Practices:
Telling Stories with Images and Video
With Covered California and
Diabetes Hands Foundation
We will begin shortly…
Image: coveredca.com
2. Today you’ll be hearing from…
Lisa
Peterson
New
Media
Educa3on
Specialist
CHL/CALPACT
Dana
Howard
Deputy
Director
of
Communica3ons
Covered
California
Mike
Lawson
Head
of
Experience
Diabetes
Hands
Founda3on
3. Agenda
• Review of session objectives
• Housekeeping
• Dana Howard ~ Covered California
• Mike Lawson~ Diabetes Hands Foundation
• Wrap-up
4. Objectives
• Understand
how
images
and
video
can
be
used
to
show
program
impact
• Examples
of
how
they’re
used
as
crea;ve
and
affordable
health
promo;on
tools
• Learn
the
value
of
selec;ng
different
types
of
each
to
achieve
organiza;onal
goals
5. How to Participate
• Please mute your phone by entering *6
• Enter questions or comments in the chat box and we’ll address
them during Q & A after each speaker
• Stay tuned for links to the slides, recording and resources -
shared with all participants after the event
9. • Consumer
friendly
• 33,855,039
visits from
Oct. 1, 2013 -
May 31, 2014
• 358 million
page views
• Info available
in 13
languages
• Application
online
• Robust FAQ’s
CoveredCA website
10. CoveredCA Spanish website
• Spanish
language
content
mirrors
English
website
• 809,000 visits
from Oct. 1,
2013 - May
31, 2014
• Application
online
• Spanish Shop
& Compare
Tool
11. CoveredCA on Facebook
• Posts appeal
to wide
demographic
• Pertinent info
on health
plans,
enrollment,
and Essential
Health
Benefits
• Help finding
in-person
assistance
• Updates on
enrollment
deadlines
12. View Video: I’m In
OF XX12
https://www.youtube.com/watch?v=RmQw-Y96YNE
13. CoveredCA on Facebook
• Helpful
information
on where to
enroll & what
to bring
• CoveredCA
reps respond
to individual
questions
• 186K likes
14. CoveredCA on Spanish Facebook
• Posts
address
issues or
concerns
specific to
the Latino
community
• CoveredCA
rep responds
in Spanish to
individual
questions
• 41,109 likes
15. PLAY VIDEO: Tengo un plan
OF XX15
https://www.youtube.com/watch?v=Vods8IgL0UM
16. CoveredCA on Twitter
• Tweets
include
breaking
news, links to
latest news
releases,
enrollment
info
• Live tweeting
during board
meetings
• 37.5 K
following
• CoveredCA
rep answers
individual
tweets
17. CoveredCA on Spanish Twitter
• Tweets
include
CoveredCA
community
events,
where to find
help, and
how to use
coverage
• 5,587
followers
• CoveredCA
rep responds
to individual
questions
18. CoveredCA on Google+
• Google+
posts mirror
CoveredCA
Facebook
posts to
maximize
reach across
all social
channels
• Best platform
to build SEO
(Search
Engine
Optimization)
19. CoveredCA on YouTube
• 52 videos on
CoveredCA
channel
• More than
3 million
views
• Videos in
English and
Spanish
• 1,167
subscribers
• Videos
include help
enrolling and
success
stories
20. Play Video: Philip’s Story
OF XX20
https://www.youtube.com/watch?v=V8oHZFB55-E&list=PLCFmr5cEGdHDs5q2K-
HVLgkd8QKGE4b_5
21. CoveredCA on Instagram
• Appeals to
millennials
• Photos offer
health and
lifestyle tips
• Instagram is
growing more
rapidly than
Facebook
and Twitter
• Advantage:
All posts
appear in
feeds of
every
follower
22. Q & A for Dana
• Send
a
ques3on
or
comment
using
the
chat
box
func3on
• Click
“raise
hand”
buLon
to
be
taken
off
mute
and
ask
a
ques3on
verbally
Dana
Howard
Deputy
Director
of
Communica3ons
Covered
California
74. Q & A for Mike
• Send
a
ques3on
or
comment
using
the
chat
box
func3on
• Click
“raise
hand”
buLon
to
be
taken
off
mute
and
ask
a
ques3on
verbally
Mike
Lawson
Head
of
Experience
Diabetes
Hands
Founda3on
76. What action step will you take after the webinar?
• What do you think you can do in the next month to
further your goals with using images and video?
• Let us know ~ we’d love to check back with you and hear how
it’s going!
• We appreciate your feedback!