The webinar on new media best practices focused on using images and video to enhance storytelling and health promotion, featuring speakers from Covered California and Diabetes Hands Foundation. Participants learned about strategies for effectively engaging audiences through various social media platforms and the importance of these tools in achieving organizational goals. The session included a Q&A, resources shared post-event, and encouraged attendees to implement actionable steps for future use of multimedia.

1. Welcome to the Webinar
New Media Best Practices:
Telling Stories with Images and Video
With Covered California and
Diabetes Hands Foundation
We will begin shortly…
Image: coveredca.com

2. Today you’ll be hearing from…
Lisa
Peterson
New
Media
Educa3on
Specialist
CHL/CALPACT
Dana
Howard
Deputy
Director
of
Communica3ons
Covered
California
Mike
Lawson
Head
of
Experience
Diabetes
Hands
Founda3on

3. Agenda
• Review of session objectives
• Housekeeping
• Dana Howard ~ Covered California
• Mike Lawson~ Diabetes Hands Foundation
• Wrap-up

4. Objectives
• Understand
how
images
and
video
can
be
used
to
show
program
impact
• Examples
of
how
they’re
used
as
crea;ve
and
affordable
health
promo;on
tools
• Learn
the
value
of
selec;ng
different
types
of
each
to
achieve
organiza;onal
goals

5. How to Participate
• Please mute your phone by entering *6
• Enter questions or comments in the chat box and we’ll address
them during Q & A after each speaker
• Stay tuned for links to the slides, recording and resources -
shared with all participants after the event

6. Tweet the event!
Use
#calpactNM14

7. Covered California
Dana
Howard
Deputy
Director
of
Communica3ons
Covered
California

8. Covered California
New Media
www.CoveredCA.com

9. • Consumer
friendly
• 33,855,039
visits from
Oct. 1, 2013 -
May 31, 2014
• 358 million
page views
• Info available
in 13
languages
• Application
online
• Robust FAQ’s
CoveredCA website

10. CoveredCA Spanish website
• Spanish
language
content
mirrors
English
website
• 809,000 visits
from Oct. 1,
2013 - May
31, 2014
• Application
online
• Spanish Shop
& Compare
Tool

11. CoveredCA on Facebook
• Posts appeal
to wide
demographic
• Pertinent info
on health
plans,
enrollment,
and Essential
Health
Benefits
• Help finding
in-person
assistance
• Updates on
enrollment
deadlines

12. View Video: I’m In
OF XX12
https://www.youtube.com/watch?v=RmQw-Y96YNE

13. CoveredCA on Facebook
• Helpful
information
on where to
enroll & what
to bring
• CoveredCA
reps respond
to individual
questions
• 186K likes

14. CoveredCA on Spanish Facebook
• Posts
address
issues or
concerns
specific to
the Latino
community
• CoveredCA
rep responds
in Spanish to
individual
questions
• 41,109 likes

15. PLAY VIDEO: Tengo un plan
OF XX15
https://www.youtube.com/watch?v=Vods8IgL0UM

16. CoveredCA on Twitter
• Tweets
include
breaking
news, links to
latest news
releases,
enrollment
info
• Live tweeting
during board
meetings
• 37.5 K
following
• CoveredCA
rep answers
individual
tweets

17. CoveredCA on Spanish Twitter
• Tweets
include
CoveredCA
community
events,
where to find
help, and
how to use
coverage
• 5,587
followers
• CoveredCA
rep responds
to individual
questions

18. CoveredCA on Google+
• Google+
posts mirror
CoveredCA
Facebook
posts to
maximize
reach across
all social
channels
• Best platform
to build SEO
(Search
Engine
Optimization)

19. CoveredCA on YouTube
• 52 videos on
CoveredCA
channel
• More than
3 million
views
• Videos in
English and
Spanish
• 1,167
subscribers
• Videos
include help
enrolling and
success
stories

20. Play Video: Philip’s Story
OF XX20
https://www.youtube.com/watch?v=V8oHZFB55-E&list=PLCFmr5cEGdHDs5q2K-
HVLgkd8QKGE4b_5

21. CoveredCA on Instagram
• Appeals to
millennials
• Photos offer
health and
lifestyle tips
• Instagram is
growing more
rapidly than
Facebook
and Twitter
• Advantage:
All posts
appear in
feeds of
every
follower

22. Q & A for Dana
• Send
a
ques3on
or
comment
using
the
chat
box
func3on
• Click
“raise
hand”
buLon
to
be
taken
off
mute
and
ask
a
ques3on
verbally
Dana
Howard
Deputy
Director
of
Communica3ons
Covered
California

23. Diabetes Hands Foundation
Mike
Lawson
Head
of
Experience
Diabetes
Hands
Founda3on

30. 2012
Big
Blue
Test
Campaign
Video
hLp://www.youtube.com/watch?v=6epfEty3qqs

37. Play
Video:
World
Diabetes
Day
https://www.youtube.com/watch?v=OS_9qIlRXqw

58. hLp://www.youtube.com/watch?v=jMW_BrATufE

74. Q & A for Mike
• Send
a
ques3on
or
comment
using
the
chat
box
func3on
• Click
“raise
hand”
buLon
to
be
taken
off
mute
and
ask
a
ques3on
verbally
Mike
Lawson
Head
of
Experience
Diabetes
Hands
Founda3on

75. Speaker Contact Information
Dana
Howard
Dana.Howard@covered.ca.gov
Mike
Lawson
mike@diabeteshf.org

76. What action step will you take after the webinar?
• What do you think you can do in the next month to
further your goals with using images and video?
• Let us know ~ we’d love to check back with you and hear how
it’s going!
• We appreciate your feedback!

77. Questions?
Contact us at sphcalpact@berkeley.edu