THE BATTLE OF TAXI APPLICATIONS (Grabtaxi Vs Easy taxi)
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Grab had more Facebook fans than Easytaxi. Grab ran various discount campaigns that provided more savings for customers. An "iPhone 6" promotion by Grab attracted many people. Most of Easytaxi's promotions focused on Hanoi residents. Overall, Grab's campaigns offered more benefits to customers and its community on Facebook was more active with more positive user reviews.
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Grab is a leading transportation and payment platform in Southeast Asia that has leveraged advances in technology to navigate digitization. It operates in 8 countries and 174 cities, with over 3.5 million rides and 2.3 million driver-partners. Grab aims to disrupt industries through innovations like GrabChat, GrabHitch, and GrabNow, and supports micro-entrepreneurs across 111 cities in Indonesia. The real challenge is not technology itself but how to drive digitization by meeting consumer demand, utilizing new technologies, and providing economic benefits.
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Delight 2014 | Building a Design Discipline in a Hyper-Growth Startup
Uber's Head of Design Shalin Amin shares his story from building a design group to scale in his Delight 2014 Conference presentation.
Originally presented at Delight 2014, Oct. 6-7, 2014. http://delight.us/conference
UX in E-commerce & Conversion
This document discusses the evolving role of UX designers and the changing technology landscape. It touches on the speaker's experience transitioning to UX design for e-commerce sites about a decade ago. Key points made include:
- UX now encompasses psychology and the overall user experience, not just the user interface.
- Design problems are changing faster than people are used to, requiring assumptions to constantly be re-evaluated with research and data.
- The role of designers is shifting to creative collaborators and facilitators of cross-functional teams addressing complex problems.
- Emerging technologies like Google Glass and voice interfaces will continue transforming design needs.
- Empathy for the human being should remain
UBER Analytics Preparation Course v.3.1 & 6.16: Essay Questions - TEST4U
We have developed the, first and only, UBER Analytics Preparation Course that implements in-application questions and covers the syllabus of version 3.1 & 6.16 of the official UBER test.
Indonesia Internet Economy and Ecosystem Development Program - Grow Local Go ...
Adalah program dari Baidu untuk meningkatkan kapasitas dari startup Indonesia, termasuk memperkenalkan app developer lokal ke China
100 Business Insights from Fortune 500, Startup CEOs, Venture Capitalists, an...
More than 100 leaders from Fortune 500, Startups, Venture Capitalists, and Analysts share their business insights in this informative collection.
100 Most Social CIOs on Twitter 2015
This document lists the Twitter handles of 100 CIOs named to the "Top 100 Social CIOs of 2015" along with their company or organization. It includes CIOs from a variety of industries including technology companies, educational institutions, government agencies, healthcare organizations, and more. The CIOs are recognized for their use of social media, particularly Twitter, to engage with others in the technology and business communities.
The On Demand Generation
This document discusses the rise of on-demand apps and the on-demand generation. It notes that the on-demand generation wants entertainment, information, and knowledge instantly and at their fingertips. It also discusses economic trends like the sharing economy and how everything is moving online, becoming personalized, and accessible on the go. Specific on-demand apps like Uber and Gojek are discussed that have seen huge growth in various cities and countries by fulfilling immediate consumer demands. The document emphasizes that marketers must be flexible, responsive, and personalize the customer experience in order to succeed with the on-demand generation.
UberTest Quick Guide
The document provides instructions for using the UberTest platform to manage beta testing projects. It describes how to create an UberTest account and organization, add projects and revisions, invite members to test revisions, report issues from a mobile device app, and view reports. Members can be invited by email or CSV, and the Android SDK allows programmatically reporting crashes and logs. Permissions, devices, and issue details can be managed on the UberTest site.
Sharing Economy Service Usage In Thailand
This survey studied sharing economy services in Thailand like Grab and Uber. Key findings include:
- Grab is the most well-known brand in Thailand, with 88% awareness. Facebook is an effective marketing channel.
- GrabTaxi leads the new taxi market with 67% share. 43% of consumers cite frequent promotions as their reason for choosing these services.
- 73% use new taxi services for immediate transportation needs. However, 28% are unhappy with careless drivers.
- 79% use new taxi services like Grab or Uber at least once a month, with 52% typically spending $7.5-10 per ride.
- Most intend to continue using these services, but some may
Launching Startups
اسلایدهای ارائه شده در همایش استارتاپیها در دانشگاه تهران-پردیس فارابی
مفاهیم اولیه کسب و کارهای استارتاپی
نکات اصلی در راه اندازی استارتاپ ها
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Delight 2014 | Building a Design Discipline in a Hyper-Growth Startup
Delight 2014 | Building a Design Discipline in a Hyper-Growth Startup
UBER Analytics Preparation Course v.3.1 & 6.16: Essay Questions - TEST4U
UBER Analytics Preparation Course v.3.1 & 6.16: Essay Questions - TEST4U
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Similar to THE BATTLE OF TAXI APPLICATIONS (Grabtaxi Vs Easy taxi)
Study About Recent Uber-Grab Move in Southeast Asia
Most of the people aware that Uber in Southeast Asia has been bought by Grab, the highest awareness come from Vietnam (86%), followed by Indonesia (77%) and Thailand (62%)
Find more at: https://dreamincubator.asia/en/insights/
[OtoSharing] Pitch Deck v2.1.5
OtoSharing is a peer-to-peer car sharing platform in Vietnam that connects car owners with people needing to rent cars. It allows car owners to earn money from their unused cars and provides renters a quick way to find and rent suitable cars. The platform currently has 150 registered users, 40 private cars listed, and has facilitated 15 successful transactions after its first month of operation. The founders are seeking $200,000 in funding to expand marketing, further develop the platform, and hire additional staff.
Adways_Mobile_Solutions
This document provides information about Adways, a mobile marketing company based in Vietnam. It operates in 12 countries with over 1,000 employees. The company offers services such as ad networks, media buying, and app development. In Vietnam, there are over 120 million mobile subscribers and the average time spent on mobile per day is over 2 hours. The document then describes Adways' mobile marketing solutions such as native mobile ads, app promotion programs, consumer surveys, and mobile app analytics tools.
Wp ppp eng new r2(1)
This document summarizes a multi-level marketing opportunity through an e-commerce portal called Wealth Plan Life. The opportunity offers various membership packages that provide an initial amount of "guess points" that accrue a daily return of up to 1.2% that can be earned through a profit sharing scheme. Members earn commissions on their own sales and those of members they recruit through the referral program, and can earn additional bonuses based on pairing up new members.
Quảng cáo trên di động - Amobi.vn
Ngân sách giảm nửa, hiệu quả gấp đôi
Dịch vụ quảng cáo trên ứng dụng di động của Amobi giúp các thương hiệu, agency quảng cáo trúng đích với ngân sách tối ưu, hỗ trợ đa nền tảng Android, iPhone, Windows phone.
Đặc biệt sản phẩm Mobile TVC (Video Ads) mới ra mắt giúp các thương hiệu truyền tải thông tin hiệu quả hơn trên di động người dùng bằng các đoạn clip 15s đến 30s.
Để tăng hiệu ứng gây chú ý của người xem quảng cáo, bạn có thể sử dụng banner Fullscreen với nhiều hiệu ứng lạ mắt
Toll
Marketing plan for an android app. This app will help in online payment of toll taxes thus helping to prevent wastage of fuel and time.
Mobile adnetwork in vietnam
This document discusses opportunities for mobile advertising in Vietnam. It notes that Vietnam has over 12 million smartphone/tablet users and mobile searches have increased 500% in recent years. Most Vietnamese mobile users search for information, products, and reviews on their phones. The top industries attracting mobile attention are games, ecommerce, and shopping. However, mobile ad revenue in Vietnam is currently dominated by OTT players like Zalo and Line due to their large user bases. The document provides recommendations for running successful mobile ad campaigns in Vietnam through developing high quality mobile apps and websites and partnering with local mobile ad networks and agencies.
How to use Customer Analytics to get the maximum out of Marketing Automation ...
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EntrepretS1_Semi Finalist_Bike Stop.pdf
Bike Stop is launching a new ride-sharing service in Bangladesh using specially designed bikes with sidecars. Their mission is to provide a safe, secure, and affordable commuting solution. They aim to target both male and female commuters by offering a more comfortable ride than competitors, while also creating investment opportunities. Bike Stop will focus on penetrating the market in Dhaka initially and hopes to improve traffic conditions and make commuting easier.
Dự án xây dựng hệ thống gps trên taxi
Dự án xây dựng hệ thống gps trên taxi
Dự án xây dựng hệ thống gps trên taxi
Dự án xây dựng hệ thống gps trên taxi
CÔNG TY MÔI TRƯỜNG THẢO NGUYÊN XANH
Trụ sở: 158 Nguyễn Văn Thủ, P. Đakao, Quận 1, Hồ Chí Minh
Hotline: 0839118552 - 0918755356
Fax: 08391185791
VP Hà Nội: P. 502 Số B9/D6 khu đô thị mới Cầu Giấy, Phường Dịch Vọng, Quận Cầu Giấy, Hà Nội
Hotline: ĐT: 0433526997
Home:
http://thaonguyenxanhgroup.com
http://www.lapduan.com.vn/
http://lapduandautu.com.vn/
http://lapduan.net
Nexmoney business-presentation-mobile
The document discusses the business model and earning opportunities of NexGen Innovative Information Technology Pvt. Ltd., a company started in 2013 in Pune, India. It provides several digital services and platforms including an e-wallet app called NexMoney. The company has received several awards and recognition. It offers a unique hybrid business model combining e-commerce, e-wallet, and network marketing. Members can earn cashbacks from shopping and bill payments on the NexMoney app. The referral program provides income from 10 levels of referrals. Other income streams include team royalty, company royalty, repurchase income, and auto binary.
Consultancy Project rent365
Project Consultancy for the Omnichannel Marketing Strategy of a Long Term Renting Car company. Relevant topics proposed were:
- Progressive Web App
- Partnerships
- SEO and SEM strategy
Adflex.vn - Leading Mobility Solutions
Adflex is a leading Performance Mobile platform in Vietnam. We have an App store, an Affiliate Network and an Ad Network which are optimized for CPI/CPA.
Trapyz - Audience Insights
This document discusses monetization strategies for mobile apps. It notes that apps need to monetize their user base through user growth, transactions, and ad revenue in order to survive. Only segmenting users based on basic demographics is not enough - apps need to understand users' intent and preferences to create effective segments for advertisers. The Trapyz platform helps apps do this by enriching online user behavior data with offline location and interest data to identify user segments like auto enthusiasts, young parents, and foodies. This provides advertisers with more contextual audiences and helps apps increase click-through rates, effective cost per thousand impressions, and monetization.
Meituan Deepdive
Meituan is a Chinese super app with over $55 billion in valuation and 8 business verticals including food delivery, hotel booking, ride-hailing and more. It has over 310 million annual users, $52 billion in annual transactions and 4.4 million merchant partners. The document discusses Meituan's core product focus on food delivery, partnerships to drive scale, and user-centric design principles like standardizing pages and refreshing content to improve discoverability and engagement on its platform.
[Mediba] Electro Bike ads
This document provides information about Mediba Inc.'s advertising campaigns in Vietnam. Mediba is a mobile advertising company owned by KDDI, a major Japanese telecommunications company. The document discusses several new advertising technologies Mediba is offering in Vietnam, including electric bike advertising, hologram box displays, and taxi advertising. It provides details on the services, proposed campaigns, research on effectiveness, pricing, and example clients for each new technology.
ADWAYS Session 2. Southeast Asia mobile market insight&new market channels
Quest Drop Pte Ltd is a marketing company that helps games launch and acquire users in Southeast Asia. It provides various user acquisition services including influencer marketing, digital marketing, localization, and local marketing. Local marketing involves advertising on transportation systems like trains and buses, outdoor media placements, television commercials, and hosting roadshows and events. Quest Drop has case studies that show influencer campaigns and local marketing can drive high volumes of quality users in Southeast Asia in a cost-effective manner compared to solely using digital channels like Facebook ads.
Check di
CheckDi is solving the problems of price plan selection for mobile phone users by creating a price comparison application that will be simple to use and deliver best deals matching users demand.
Altruist Group - Mobile marketing
This document provides information on Altruist Group's mobile and digital marketing services. It lists their key clients in various industries such as telecom operators, FMCG companies, and financial services. It then describes the types of mobile and digital marketing services offered, including mobile app development, SMS/IVR activations, mobile games/WAP, and digital marketing services. Case studies are also provided for some of their campaigns.
Road Vikings - join the driving revolution
Road Vikings is a community of young drivers that promotes good and safe driving in a rewarding and engaging way.
Road Vikings employs gamification techniques and rewards to turn the mobile phone, the most distracting item on the road, into a lifesaver.
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ADWAYS Session 2. Southeast Asia mobile market insight&new market channels
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
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Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
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- The best ways to think about AI in connection with digital marketing
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
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Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
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PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
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Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Amazing and On Point - Ramon Ray, USA TODAY
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Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
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Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
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Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
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As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
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THE BATTLE OF TAXI APPLICATIONS (Grabtaxi Vs Easy taxi)
- 1. THE BATTLE OF TAXI APPLICATIONS 1Copyright © Datasection Vietnam Co., Ltd All Rights Reserved
- 2. 2 Copyright © Datasection Vietnam Co., Ltd All Rights Reserved OVERVIEW １ PURPOSE ２ DATA SOURCE Using Insight Report tool (insightreport.vn) to determine who win on Facebook Showing customer insight Từ 24/9/2014 đến 07/10/2014 3 PERIOD facebook.com/GrabTaxiVN facebook.com/easytaxivn
- 3. 33 Copyright © Datasection Vietnam Co., Ltd All Rights Reserved FACEBOOK RACE 129618 53448 Total Page Fans Total Page Fans (∗) WHY? • Campaigns is more attractive? • Community is more active? • CRM is better?
- 4. 44 Copyright © Datasection Vietnam Co., Ltd All Rights Reserved TOP CAMPAIGNS 1 2 3 1 2 3
- 5. 55 Copyright © Datasection Vietnam Co., Ltd All Rights Reserved No. CONTENT TIME ENGAGEMENT 1 Input promotion code to discount 15000 VND per ride, used 8 times 09/29 to 10/05 (7days) 11452 2 Discount 30000 VND per ride, used 3 times 09/25 to 09/28 (4 days) 5786Enter “IPHONE6” gift code to take a chance of getting Iphone 6 and discount 10000 VND per ride 3 Discount 15000 VND per ride, used 8 times 10/06 to 10/12 (7 days) 3274 TOP THE BEST CAMPAIGNS TOP CAMPAIGNS
- 6. 66 Copyright © Datasection Vietnam Co., Ltd All Rights Reserved No. CONTENT TIME ENGAGEMENT 1 Enter gift code to take a chance of getting Iphone 6 End time: 10/20 7654 Discount 20000 VND per ride, no limited 9/27 to 10/06 (10 days) 2 Discount 40000 VND for a ride, only applied for Ha Noi 10/07 to 10/10 (3 days) 2247 3 Special promotion only applied for Ha Noi For newbie 295 TOP THE BEST CAMPAIGNS TOP CAMPAIGNS
- 7. 77 Copyright © Datasection Vietnam Co., Ltd All Rights Reserved KEY TAKEAWAY The best their campaigns is promotion (discount) and attracting many people. However, Grab received more. “Iphone 6” event of Grab was held sooner than Easytaxi Easy taxi promotions focus on mainly Ha Noi resident.
- 8. 88 Copyright © Datasection Vietnam Co., Ltd All Rights Reserved OTHER CAMPAIGNS
- 9. 99 Copyright © Datasection Vietnam Co., Ltd All Rights Reserved 1. Give gifts weekly (food, fruit, skin-care) 2. Discount 50,000 VND for a ride, if clients have 10 rides in week 3. Sponsor of Saigon Makeover contest None OTHER CAMPAIGNS
- 10. 1010 Copyright © Datasection Vietnam Co., Ltd All Rights Reserved THE WHOLE CAMPAIGNS CLIENTS BENEFITS FROM PROMOTIONS SAVE* 310000 VND (*) If users take 2 rides per day SAVE* 280000 VND
- 11. 1111 Copyright © Datasection Vietnam Co., Ltd All Rights Reserved Grab: Various campaigns Making impressive with clients as Saigon Makeover contest Clients receive more benefit KEY TAKEAWAY
- 12. 1212 Copyright © Datasection Vietnam Co., Ltd All Rights Reserved COMMUNITY HEALTH
- 13. 1313 Copyright © Datasection Vietnam Co., Ltd All Rights Reserved USER POST SENTIMENT 29% 67% 4% Positive Neutral Negative 0% 50%50% Positive Neutral Negative 29 POSTS 6 POSTS COMMUNITY HEALTH KEY TAKEAWAY GRAB REVIEWED BETTER (29% USER POSTS ARE POSSITIVE)
- 14. Copyright © Datasection Vietnam Co., Ltd All Rights Reserved 370 464 COMMUNITY HEALTH COMMENTER COMMENT 165 175 COMMENTER COMMENT
- 15. 1515 Copyright © Datasection Vietnam Co., Ltd All Rights Reserved Grab: • More active users • More user contents • Better review KEY TAKEAWAY
- 16. 1616 Copyright © Datasection Vietnam Co., Ltd All Rights Reserved CRM
- 17. 1717 Copyright © Datasection Vietnam Co., Ltd All Rights Reserved Grabtaxi have higher response rate (58.6% compare with 33.3% of Easytaxi) Grabtaxi answer more quickly, but still too late, average response time is 747.88 minutes (~ 12.5 hours) KEY TAKEAWAY