The document provides guidelines and sample essay questions for a practice test related to Uber analytics, emphasizing the importance of originality and personal experience while preparing. It includes several practical scenarios and questions for candidates to address, focusing on driver incentives, service promotion, community engagement, and handling complaints. Additionally, it encourages preparations via reading and practicing before taking the test.

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ESSAY
QUESTIONS
UBER Analytics Test
v.3.1 & 6.16
Last updated: January 2017

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Essay Questions
(guidelines)
Essay questions are rumored to account for about 20% of the overall score
(depending on the regions)
 Prepare some answers before actually taking the test
 Read a lot of articles on UBER or on public transport systems across the globe.
 Follow the essay instructions. Do not exceed the boundaries given to you.
 Do not copy answers or essays found on the Internet. Use your own ideas .
 Install the UBER app and try the service. Having experience in using the UBER
service can help you .

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Essay Questions
(samples)
1. Uber is considering two options to give incentive to
drivers to be available during Christmas:
 Option 1: $60 for a driver to be online for at
least 8 hours, accept 75% of requests
minimum, complete at least 6 trips and has a
rating 3.8 or better during the time frame. (cost
$700)
 Option 2: $4/trip for all drivers that complete
10 trips and have at least 4.5 rating. (cost $800)
Which option would you go for and why?

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Essay Questions
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2. In no more than 5 sentences try to persuade a driver
to join UBER.
3. Why is it important to promote social contact between
UBER drivers. What would you do to facilitate these
relationship?
4. What in your opinion are the key issues concerning
sharing economy?
5. What is surge-pricing? Outline the main reasons why it
is a good or a bad choice for UBER. If it is bad provide
with an alternative.

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Essay Questions
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6. We need you to write a 2-paragraph email to UBER
drivers, about an upcoming major event. Decide if
you will send the email to all drivers or just a part of
them.
7. You are tasked with increasing by 15% the driver
population in your city. Describe how you would
achieve that.
8. UBER is expanding in your country and specifically in
your city. What are the main problems it would face?
How would you overcome them?

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Essay Questions
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9. A competitor is offering the drivers half the
commission of UBER. Write 2 paragraphs to persuade
them to remain with UBER.
10. UBER needs to promote thein new UberEATS service
in your city. How would you persuade the restaurant
owners to participate?
11. UBER is opening up a city remotely (i.e Leeds will be
operated by Manchester). What could you do to
make the drivers of both cities feel equal?

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Essay Questions
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12. What of the app features you would like to be
fixed? What feature you would like to see added
to the app?
13. What key performance indicator (metric) would
you use to assign new drivers ?
14. What is UberRUSH service and how you would
persuade drivers to join?

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Essay Questions
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15. There are plenty of complains from riders, during
Christmas, that there are not enough drivers
available.
Write an email to all the drivers in your territory,
to motivate them to be online during Christmas.
16. UberPOOL has just launched on you territory.
People are skeptical of sharing a car with a
stranger.
What would you do to persuade more people to
use the service?

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Essay Questions
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17. There has been a terrorist attack. People are
trying to evacuate the area. Due to high demand,
surge pricing is automatically applied.
Complaints start to appear about Uber on social
media. What would you do?
18. UberEATS service charges a delivery fee, which
other food delivery services don’t charge.
Make the argument to a potential customer, to
justify this delivery fee.

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Essay Questions
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19. UberRUSH service has just launched in your
territory and although a number of businesses
signed up for use of the service, the response of
individual customers is not what was expected.
You need to write a two paragraph text that will
be implemented to the UBER newsletter, to show
the people how to use this service in their
everyday life.

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Essay Questions
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20. You want to promote to a wedding planner
magazine, the UberEVENTS service.
Write a 4-paragraph article for the service. Write
about how it works with details about its
advantages on both the planner and the guests.

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