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UBER

Uber faces several challenges including continuous losses, increasing competition from companies like Lyft, and past controversies and scandals. To address these challenges, the document recommends that Uber expand into new business lines like food delivery and freight, integrate multiple transportation options into one platform, and invest strategically in areas like acquisitions and self-driving cars to reduce costs and threats from competitors. It also suggests improving security measures and introducing features to make the Uber experience more social and convenient for users.

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JIE ZOU | YASIR ROMEE | FANGRUO ZHAO NAMITA DHAKATE | NIKITA NERKAR
Recommendations We bring it to you We take care of your travel Uber Eats Uber Groceries Uber Packages Uber Freight Secure rides One Click Travel Flip The Authority Add A friend
Business Model: Brokerage As A Service Goal: Multi Modal Transportation Purpose: Dependable Cheap Safe Mobility Available To Anyone Everywhere Strategy: Not trying to create things from scratch. Increase the scope of the business by horizontal and vertical integration "I get to be my own boss. I get to use you when I want to. I can do whatever I want" Overview
Challenges Continuous Losses Increasing Competition Controversies & Scandals • Declining revenues, year on year. Yet to make any profits • In 2017, the company had a loss of $4.5 billion, 13% decline from the previous year • Lyft is gaining momentum with a consistent increase in market share • OLA (India); DiDi (China), Careem (Middle East) • Criminal investigations and fines • Data hack- leaked Information of 57 million riders and drivers • Self-driving taxi crash There are number of challenges that must be tackled in order to win trust of both riders and investors
CITY 1 CITY 2 UBER EATS UBER FREIGHT UBER PACKAGES UBER GROCERIES Recommendation: We bring it to you
General Low Entry Barriers High Overall Competition Increase Profit Margin Higher Entry Barriers for National Part-Time Work Steady entry barrier till 2024 Easy Access Platform Uber: We bring it to you Partner Drivers Real-time Location Tracking Consumers Increase Vehicle Utilization Rates Break Into New Markets Market Analysis Reduce Operational Costs Upfront, Instant Quotes Transparency of Orders/ShipmentsFlexible Locations/Hours Boost Economy Growth Fast and Reliable
Recommendation: Add A Friend to your Ride
CITY 1 CITY 2 Recommendation: One Click Travel UBER BUS UBER BIKE UBER CAR UBER SUBWAY
Recommendation: Security First Stronger Background Check on Drivers Dynamic Assessment based on their Driving Patterns Introduce Driver Score Customer Rating Uber Driver Wallet: Reward Program
Scenario A Scenario B Recommendation: Flip The Authority
Integration of Multiple Travel Options Driver Behavior Score High Level Coordination Enhanced Background Check Easier and More Convenient Mobile Monitoring Flip The Authority One Click Travel Reduce Traffic Add a Friend Target Niche Market Segment Increase Transportation Efficiency Safety First Reduce Rush Hour Traffic Split the fare easier Reduce Driver Assignment Redundancy Uber Driver Wallet Boost Economy Growth Group the friends Authorization of Public Transportation System
Recommendation: Strategic Investments Mergers & Acquisitions Self-driving Cars Vertical Integrations for cost benefit and better co-ordination Horizonal Integration to expand markets in different Geographical locations Reduce threats and competition Adaptation to the future Safety by avoiding Human Error Efficient Solution for Transportation
Thank You
References Cook, D. (2018). IBISWorld Industry Report 48533. Taxi & Limousine Services in the US. Retrieved April 18 2019 from IBISWorld database. Cook, D. (2018). IBISWorld Industry Report 48411. Local Freight Trucking in the US. Retrieved April 18 2019 from IBISWorld database. Cook, D. (2019). IBISWorld Industry Report 48412. Long-Distance Freight Trucking in the US. Retrieved April 18 2019 from IBISWorld database. eMarketer (2018). Forecast: Sharing Economy Users, US. Retrieved April 18 2019 from eMarketer Pro database. Hadad, J. (2018). IBISWorld Industry Report 48511. Public Transportation in the US. Retrieved April 18 2019 from IBISWorld database. Hawkins, A. J. (2018, May 15). Uber CEO: Our future won't just be cars. Retrieved April 18, 2019, from https://www.theverge.com/2018/5/15/17340064/uber-ceo-dara-khosrowshahi-interview-elevate- flying-cars Hyland, R. (2018). IBISWorld Industry Report OD5085. Online Grocery Sales in the US. Retrieved April 18 2019 from IBISWorld database. Uber (n.d.). Retrieved April 18, 2019, from https://www.uber.com/ Uber Eats. (n.d.). Retrieved April 18, 2019, from https://www.ubereats.com/ Uber Freight. (n.d.). Retrieved April 18, 2019, from https://www.uberfreight.com/ Zaveri, P., & Bosa, D. (2019, February 15). Uber's growth slowed dramatically in 2018. Retrieved April 18, 2019, from https://www.cnbc.com/2019/02/15/uber-2018-financial-results.html