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UBER
- 1. JIE ZOU |YASIR ROMEE | FANGRUO ZHAO NAMITA DHAKATE | NIKITA NERKAR
- 2. Recommendations We bring itto you We take care of your travel Uber Eats Uber Groceries Uber Packages Uber Freight Secure rides One Click Travel Flip The Authority Add A friend
- 3. Business Model: BrokerageAs A Service Goal: Multi Modal Transportation Purpose: Dependable Cheap Safe Mobility Available To Anyone Everywhere Strategy: Not trying to create things from scratch. Increase the scope of the business by horizontal and vertical integration "I get to be my own boss. I get to use you when I want to. I can do whatever I want" Overview
- 4. Challenges Continuous Losses Increasing Competition Controversies& Scandals • Declining revenues, year on year. Yet to make any profits • In 2017, the company had a loss of $4.5 billion, 13% decline from the previous year • Lyft is gaining momentum with a consistent increase in market share • OLA (India); DiDi (China), Careem (Middle East) • Criminal investigations and fines • Data hack- leaked Information of 57 million riders and drivers • Self-driving taxi crash There are number of challenges that must be tackled in order to win trust of both riders and investors
- 5. CITY 1 CITY2 UBER EATS UBER FREIGHT UBER PACKAGES UBER GROCERIES Recommendation: We bring it to you
- 6. General Low EntryBarriers High Overall Competition Increase Profit Margin Higher Entry Barriers for National Part-Time Work Steady entry barrier till 2024 Easy Access Platform Uber: We bring it to you Partner Drivers Real-time Location Tracking Consumers Increase Vehicle Utilization Rates Break Into New Markets Market Analysis Reduce Operational Costs Upfront, Instant Quotes Transparency of Orders/ShipmentsFlexible Locations/Hours Boost Economy Growth Fast and Reliable
- 7. Recommendation: Add AFriend to your Ride
- 8. CITY 1 CITY2 Recommendation: One Click Travel UBER BUS UBER BIKE UBER CAR UBER SUBWAY
- 9. Recommendation: Security First StrongerBackground Check on Drivers Dynamic Assessment based on their Driving Patterns Introduce Driver Score Customer Rating Uber Driver Wallet: Reward Program
- 10. Scenario A Scenario B Recommendation:Flip The Authority
- 11. Integration of MultipleTravel Options Driver Behavior Score High Level Coordination Enhanced Background Check Easier and More Convenient Mobile Monitoring Flip The Authority One Click Travel Reduce Traffic Add a Friend Target Niche Market Segment Increase Transportation Efficiency Safety First Reduce Rush Hour Traffic Split the fare easier Reduce Driver Assignment Redundancy Uber Driver Wallet Boost Economy Growth Group the friends Authorization of Public Transportation System
- 12. Recommendation: Strategic Investments Mergers& Acquisitions Self-driving Cars Vertical Integrations for cost benefit and better co-ordination Horizonal Integration to expand markets in different Geographical locations Reduce threats and competition Adaptation to the future Safety by avoiding Human Error Efficient Solution for Transportation
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- 14. References Cook, D. (2018).IBISWorld Industry Report 48533. Taxi & Limousine Services in the US. Retrieved April 18 2019 from IBISWorld database. Cook, D. (2018). IBISWorld Industry Report 48411. Local Freight Trucking in the US. Retrieved April 18 2019 from IBISWorld database. Cook, D. (2019). IBISWorld Industry Report 48412. Long-Distance Freight Trucking in the US. Retrieved April 18 2019 from IBISWorld database. eMarketer (2018). Forecast: Sharing Economy Users, US. Retrieved April 18 2019 from eMarketer Pro database. Hadad, J. (2018). IBISWorld Industry Report 48511. Public Transportation in the US. Retrieved April 18 2019 from IBISWorld database. Hawkins, A. J. (2018, May 15). Uber CEO: Our future won't just be cars. Retrieved April 18, 2019, from https://www.theverge.com/2018/5/15/17340064/uber-ceo-dara-khosrowshahi-interview-elevate- flying-cars Hyland, R. (2018). IBISWorld Industry Report OD5085. Online Grocery Sales in the US. Retrieved April 18 2019 from IBISWorld database. Uber (n.d.). Retrieved April 18, 2019, from https://www.uber.com/ Uber Eats. (n.d.). Retrieved April 18, 2019, from https://www.ubereats.com/ Uber Freight. (n.d.). Retrieved April 18, 2019, from https://www.uberfreight.com/ Zaveri, P., & Bosa, D. (2019, February 15). Uber's growth slowed dramatically in 2018. Retrieved April 18, 2019, from https://www.cnbc.com/2019/02/15/uber-2018-financial-results.html
Editor's Notes
- #7 For Uber, introducing uber grocery and uber package could benefit the company in many different ways. More functions would increase vehicle utilization rate or bring more job/partnership opportunities. By batching the orders, company and driver could potentially reduce operational costs. Break into new markets could also boost the economy. Although these markets have overall high competitions, generally barriers to enter these new markets are easy. If Uber want to launch these markets internationally, the barriers would be higher. For Partner Drivers, whiling enjoying increased profit margin, flexible locations and working hours, they could easily access to larger operators, or freight-forwarding companies and freight- brokers. More importantly, for our consumers, they would enjoy fast and reliable services with upfront instant quotes. They could tracking orders and shipments with 100% transparency and real-time location tracking.