This document discusses the evolving role of UX designers and the changing technology landscape. It touches on the speaker's experience transitioning to UX design for e-commerce sites about a decade ago. Key points made include: - UX now encompasses psychology and the overall user experience, not just the user interface. - Design problems are changing faster than people are used to, requiring assumptions to constantly be re-evaluated with research and data. - The role of designers is shifting to creative collaborators and facilitators of cross-functional teams addressing complex problems. - Emerging technologies like Google Glass and voice interfaces will continue transforming design needs. - Empathy for the human being should remain

1. U X E - C O M M E R C E &
C O N V E R S I O N
S E L L I N G I N T H E N E X T D E C A D E

2. A R T D I R E C T O R S A L A RY
A I G A . O R G S U R V E Y:

3. H O W M U C H D O E S A
U X D E S I G N E R M A K E ?

4. M Y F I R S T Q U E S T I O N …
W H E N I WA S A U X M A N A G E R F O R A N E C O M C O M PA N Y ( 6 Y R S A G O )

5. W H AT D O I D O ?
• Transitioned from a Project Manager
• Remember searching the job sites (JobsDB, Jobstreet)
• There were no UX positions then
• Had to search at Monster Jobs to see a description
• Had to do a lot of research

6. S M A L L E - C O M S I T E
F I R S T P R O J E C T

7. F I R S T U X P R O J E C T
• Fared pretty well
• Received a Bonus
• Made me a bit cocky

8. B I G G E R E - C O M S I T E
S E C O N D E - C O M P R O J E C T

9. S E C O N D U X P R O J E C T
• Initially was good but started to falter
• Some problems in the brand perception
• Made me wonder what was wrong

10. W H Y D I D N ’ T I T S U C C E E D A S
W E L L A S T H E F I R S T O N E ?

11. S U L I T. C O M . P H
M E A N W H I L E , I J O I N E D A C O M PA N Y C A L L E D

12. O N L I N E
P E R S U A S I O N
• Reciprocity
• Commitment &
Consistency
• Social Proof
• Authority
• Liking
• Scarcity

13. ‘ F R E E ’ I S B E T T E R
A S D E S I G N E R S W E M A K E A S S U M P T I O N S

14. W H I C H W O N ?
P R O V E B Y D A TA

15. “ S E L L ” W O N B Y 3 0 + %
P R O V E B Y D A TA

16. A S S U M P T I O N S C A N B E W R O N G .
P R O V E B Y R E S E A R C H & D ATA !

17. W H AT D I D T H E R E S E A R C H T E L L M E
I N M Y 2 N D E - C O M P R O J E C T ?
( T H E O N E T H AT FA I L E D ? )

18. – R A N D O M C U S T O M E R ( U S I N G 2 N D E - C O M S I T E )
“Order the part when it was in stock, got an email
that it was out of stock 3 days later. Too annoyed to
order a different part. Choose a different site to
buy from. ”

19. T H E O V E R A L L E X P E R I E N C E
O F T H E U S E R I S I M P O R TA N T

20. U X I S N O T U I

21. U I U S E D T O B E I T- R E L AT E D
U X I N C L U D E S P S Y C H O L O G Y

22. T E L E C O M S T O R E S
R E M E M B E R T H E O L D

23. S E L L I N G T H E E X P E R I E N C E
R E P L A C E D W I T H T H E N E W

24. T E L E C O M U S E R G R O U P S
• “Looking to talk to someone” -> After sales support
• “I’m getting a new phone” -> Fulfillment
• “What phones can I get?” -> Browsing

25. H A P P Y U S E R . H A P P Y C L I E N T
A G E N C I E S M U S T R E M E M B E R

26. T R A D I T I O N A L C H A N N E L S
A G E N C Y

27. N E W C H A N N E L S
A G E N C Y

28. Computer
+ Screen
+ Network
+ Voice

29. Computer
+ Screen
+ Network
+ Voice

30. Computer
+ Screen
+ Network
+ Voice

31. Computer
Screen
Network
+ Voice

32. H O W W O U L D Y O U D E S I G N A S A L E S
I N T E R FA C E F O R S O M E O N E W E A R I N G
G O O G L E G L A S S ?
WA T C H G O O G L E G L A S S W I T H A D S
H T T P : / / W W W. Y O U T U B E . C O M / WA T C H ? V = _ M R F 0 R B X I E G

36. H O W W I L L Y O U N O W D E S I G N F O R
G O O G L E W E A R , L A R G E S C R E E N
WA L L S , V O I C E - I N T E R FA C E D E V I C E S ?

37. G L A S S WA L L F R O M
“ A L M O S T H U M A N ”
( T V S E R I E S )

38. G O O G L E W E A R

39. F R O M D E S I G N E R A S
C R E AT I V E K I N G
W E ’ R E S E E I N G A C U LT U R A L T R A N S F O R M A T I O N

40. C R E AT I V E C O L L A B O R AT O R
& FA C I L I TAT O R
T H E D E S I G N E R B E C O M E S A

41. A T E A M E F F O R T
D E S I G N B E C O M E S

42. D E S I G N T E A M S N O W N E E D
M E M B E R S W I T H
• Basic skills in Color theory, Typography, Space & Grid
• User Interface & Interaction Designers
• Subject Matter & Content Experts
• User Experience Researchers
• Prototype-creators & Testers

43. FA S T E R T H A N W E ’ R E
U S E D T O
O U R A S S U M P T I O N S A R E C H A N G I N G

44. A R E N ’ T J U S T V I S U A L
A N Y M O R E .
D E S I G N P R O B L E M S

45. H U M A N B E I N G
I T S T I L L A L L R E V O LV E S A R O U N D T H E

46. S TA R T W I T H E M PAT H Y

47. W H AT I F T H E I N T E R FA C E Y O U M A D E
M E A N T T H E L I F E O R D E AT H O F
S O M E O N E ?
I M P O R TA N T

48. S TAT U S Q U O ?
A D A P T ?
Y O U D E S I G N E R S A R E A T T H E C R O S S R O A D S

49. L E T ’ S G O B A C K ,
H O W M U C H M O N E Y A R E A R T D I R E C T O R S
& U X D E S I G N E R S M A K I N G ?

50. A R T D I R E C T O R S A L A RY
A I G A . O R G S U R V E Y:

51. U X D E S I G N E R S A L A RY
A I G A . O R G S U R V E Y:

52. T H A N K Y O U
T W I T T E R : @ J O Z Z U A
G R O U P : U S A B I L I T Y P H I L I P P I N E S . C O M
W O R K : O L X . P H
P E R S O N A L : J O Z Z U A . C O M