Ride Sharing in Southeast Asia provides an overview of the growing ride sharing market in ASEAN countries. Key points include: - The total population of Southeast Asia is over 625 million, with over 72 million people living in the top 20 cities, representing a huge potential market. - Smartphone ownership is growing rapidly across the region, with over 126 million users in six major countries. - While regulations vary by country, most governments are working to legalize and regulate ride sharing services. However, strict rules can still hamper companies' growth. - Major players like Uber, Grab, and local competitors are working to customize their services to local conditions and capture market share. Localization of operations is seen as