Project Consultancy for the Omnichannel Marketing Strategy of a Long Term Renting Car company. Relevant topics proposed were:
- Progressive Web App
- Partnerships
- SEO and SEM strategy
Car market in India has evolved a lot since our Independence, but for the last few years the Indian automobile industry has witness testing time and COVID 19 attack has proved to be the worst. That doesn't mean it is the end. The auto sector of India has started showing signs of recovery but it will take a long time. These stats and facts of the Indian automobile industry will surely help you to get a clear understanding of that.
Car market in India has evolved a lot since our Independence, but for the last few years the Indian automobile industry has witness testing time and COVID 19 attack has proved to be the worst. That doesn't mean it is the end. The auto sector of India has started showing signs of recovery but it will take a long time. These stats and facts of the Indian automobile industry will surely help you to get a clear understanding of that.
RideConnect is the only app that lets you create your own rideshare.
Using RideConnect, any car service driver can quickly and easily setup their rideshare community and start offering rides to their customers.
RideConnect emphasizes privacy and safety for its users. Riders have to explicitly include drivers into their communities before they can rideshare together.
MKTG1203 presentation "Uber on women's safety"MKTG1203
Marketing Assignment for MKTG1203 at the University of Western Australia. We are looking at Ubers marketing strategies towards women, was to improve them
With new technology continuing to drive the future direction of the automotive industry and with the explosion of e-commerce, retailers of all kinds are scrambling to create compelling shopping experiences that will get customers into their stores.
Access this presentation to help you understand how integrating relevant digital customer experiences into your dealership’s sales and service processes can drive revenue and improve customer satisfaction.
We will show you how you can:
● Create a unique customer experience with onsite touchscreen kiosks and in-store connectivity to guest phones and tablets.
-Strengthen customer loyalty with touchscreen applications that make dealer service more efficient and more transparent.
● Examine opportunities for extending your reach by placing digital kiosks in a shopping mall or other public space.
● Consider key factors when choosing equipment, including size, sound, format, placement and light.
To learn more visit: https://www.viewpointkiosks.com
Forum Con - Justin Choi - Lead the ConversationVigLink
Justin Choi, founder of PostRelease – a content marketing platform that enables advertisers to insert sponsored posts into forums – will share tips and insights on how to get brands to engage your community in a meaningful way that generates revenue for forum owners and value for the advertiser.
Justin Choi is founder of PostRelease, an innovative ad platform and new ad unit designed to enable advertisers to insert authorized sponsored posts into forums. PostRelease has executed 200+ campaigns for eBay Motors, Pioneer Electronics, Nitto Tire North America and more. Prior to PostRelease, Justin co-founded Cie Studios, an award-winning digital agency specializing in custom mobile, web and social applications.
Your automotive or motorcycle dealership thrives on customer interaction and satisfaction. Now you have the opportunity to go beyond traditional media and engage prospects directly by expanding with social media, email and online marketing. If you partner with Benchmark Email, you gain access to open rates and unsubscribes - see what subject lines catch a customer's attention and which kinds of newsletters leave them flat. Best of all, in this comprehensive email marketing guide, we take you through the current state of automotive dealership marketing, compare metrics across dealerships and industries and prescribe a great, interactive way to connect with your customers and optimize your business.
One of the most critical elements in IMPROVING THE FAN EXPERIENCE is to accommodate the parking needs of the thousands of spectators arriving to events at the stadium
Karental is an online aggregator for independent car rental services. Karental helps them organize, save time and grow sales.
Contact: bimo@karental.id
Forum Con - Winter Wong - Community Monetization with Mobile AppVigLink
Tapatalk helped more than 50 large communities to engineer their own forum app. This session is to share their experience with iAd, Admob and other monetization channels available on mobile app from a forum perspective – This session is ideal for forum owners interested in monetizing with their own mobile app.
Winter founded Quoord Systems, the company behind the popular Tapatalk Forum App for iPhone and Android smartphone. Winter graduated in University of Toronto with a bachelor of Computer Science with over 10 years of Software Engineering experience. Prior to Tapatalk, he was the Program Manager at Hewlett Packard, Software Engineer at IBM.
Tablet POS systems and Mobile POS systems are being preferred by customers as well as merchants. Businesses are demanding integrated solutions to provide efficient cash management. https://tinyurl.com/ybwg7pks
Best Practice Automotive Marketing Trends 2015TRENDONE GmbH
Best Practice Automotive Marketing Trends 2015
Discover 10 inspiring marketing trends of leading automtive companies.
All cases include innovative approaches which make them unique and leading performers!
You can find more of those cases in the Trendone Trendexplorer!
Post Install Performance – How to Get ROI From Mobile_Stephen RumbelowPerformanceIN
App marketers want assurance around ROI from their mobile media spend. As much is a given when considering pressure on them to measure the return on their activities to the nth degree.
The key concerns lie with the actions taken post-install, as that's where the ROI is. Stephen Rumbelow's session promises insight around post-install performance marketing solutions, and how advertisers can use them to maximise ROI from their mobile media investment.
In a session packed with actionable insight, Stephen will showcase the best places to advertise, a range of key tracking technologies, the KPIs they support, and what marketers can learn from Asia-Pacific – the world’s only mobile-first and mobile-only region.
RideConnect is the only app that lets you create your own rideshare.
Using RideConnect, any car service driver can quickly and easily setup their rideshare community and start offering rides to their customers.
RideConnect emphasizes privacy and safety for its users. Riders have to explicitly include drivers into their communities before they can rideshare together.
MKTG1203 presentation "Uber on women's safety"MKTG1203
Marketing Assignment for MKTG1203 at the University of Western Australia. We are looking at Ubers marketing strategies towards women, was to improve them
With new technology continuing to drive the future direction of the automotive industry and with the explosion of e-commerce, retailers of all kinds are scrambling to create compelling shopping experiences that will get customers into their stores.
Access this presentation to help you understand how integrating relevant digital customer experiences into your dealership’s sales and service processes can drive revenue and improve customer satisfaction.
We will show you how you can:
● Create a unique customer experience with onsite touchscreen kiosks and in-store connectivity to guest phones and tablets.
-Strengthen customer loyalty with touchscreen applications that make dealer service more efficient and more transparent.
● Examine opportunities for extending your reach by placing digital kiosks in a shopping mall or other public space.
● Consider key factors when choosing equipment, including size, sound, format, placement and light.
To learn more visit: https://www.viewpointkiosks.com
Forum Con - Justin Choi - Lead the ConversationVigLink
Justin Choi, founder of PostRelease – a content marketing platform that enables advertisers to insert sponsored posts into forums – will share tips and insights on how to get brands to engage your community in a meaningful way that generates revenue for forum owners and value for the advertiser.
Justin Choi is founder of PostRelease, an innovative ad platform and new ad unit designed to enable advertisers to insert authorized sponsored posts into forums. PostRelease has executed 200+ campaigns for eBay Motors, Pioneer Electronics, Nitto Tire North America and more. Prior to PostRelease, Justin co-founded Cie Studios, an award-winning digital agency specializing in custom mobile, web and social applications.
Your automotive or motorcycle dealership thrives on customer interaction and satisfaction. Now you have the opportunity to go beyond traditional media and engage prospects directly by expanding with social media, email and online marketing. If you partner with Benchmark Email, you gain access to open rates and unsubscribes - see what subject lines catch a customer's attention and which kinds of newsletters leave them flat. Best of all, in this comprehensive email marketing guide, we take you through the current state of automotive dealership marketing, compare metrics across dealerships and industries and prescribe a great, interactive way to connect with your customers and optimize your business.
One of the most critical elements in IMPROVING THE FAN EXPERIENCE is to accommodate the parking needs of the thousands of spectators arriving to events at the stadium
Karental is an online aggregator for independent car rental services. Karental helps them organize, save time and grow sales.
Contact: bimo@karental.id
Forum Con - Winter Wong - Community Monetization with Mobile AppVigLink
Tapatalk helped more than 50 large communities to engineer their own forum app. This session is to share their experience with iAd, Admob and other monetization channels available on mobile app from a forum perspective – This session is ideal for forum owners interested in monetizing with their own mobile app.
Winter founded Quoord Systems, the company behind the popular Tapatalk Forum App for iPhone and Android smartphone. Winter graduated in University of Toronto with a bachelor of Computer Science with over 10 years of Software Engineering experience. Prior to Tapatalk, he was the Program Manager at Hewlett Packard, Software Engineer at IBM.
Tablet POS systems and Mobile POS systems are being preferred by customers as well as merchants. Businesses are demanding integrated solutions to provide efficient cash management. https://tinyurl.com/ybwg7pks
Best Practice Automotive Marketing Trends 2015TRENDONE GmbH
Best Practice Automotive Marketing Trends 2015
Discover 10 inspiring marketing trends of leading automtive companies.
All cases include innovative approaches which make them unique and leading performers!
You can find more of those cases in the Trendone Trendexplorer!
Post Install Performance – How to Get ROI From Mobile_Stephen RumbelowPerformanceIN
App marketers want assurance around ROI from their mobile media spend. As much is a given when considering pressure on them to measure the return on their activities to the nth degree.
The key concerns lie with the actions taken post-install, as that's where the ROI is. Stephen Rumbelow's session promises insight around post-install performance marketing solutions, and how advertisers can use them to maximise ROI from their mobile media investment.
In a session packed with actionable insight, Stephen will showcase the best places to advertise, a range of key tracking technologies, the KPIs they support, and what marketers can learn from Asia-Pacific – the world’s only mobile-first and mobile-only region.
The "Retailification" of the Car Rental IndustryCognizant
Rental cars are on the verge of becoming commodities. To overcome this issue, car rental companies can look to the best practices of the retail industry and use their own channels to offer customers a value-rich, rewarding and consistent experience at every touch point, supported by a "mobile first" omni-channel strategy.
Dealer Mobility (www.dealermobility.ru) - a mobile platform for building a new communication channel between a car dealer and car owners using smartphones and social networks. Dealer Mobility makes it possible to quickly create unique mobile app for car dealer without additional investments into software development
The final group project at GBC. The project was to present an IMC plan for Cars On the Go for Direct and Interactive Marketing, led by Tony Rizzotto 2019. The group contributed immensely in churning out data and stats and present it to the class. I was able to contribute with research as well as the designing the print campaign.
Automotive Digital Advertising for Car Dealers...
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
In this presentation we cover:
1.The carwow dealer website
2. carwow as a marketplace and how we attract customers
3. How we can help you hit both your targets & model mix
4. An update on industry regulations
5. What the future of retailing will hold and why it will be good for dealers.
These slides feature an idea for a mobile app development named CAR-NAMA. These were created by Aayush Sharma during a Marketing Internship under Prof. Sameer Mathur, IIM Lucknow.
Learn why monitoring your Mercedes' Exhaust Back Pressure (EBP) sensor is crucial. Understand its role in engine performance and emission reduction. Discover five warning signs of EBP sensor failure, from loss of power to increased emissions. Take action promptly to avoid costly repairs and maintain your Mercedes' reliability and efficiency.
The Octavia range embodies the design trend of the Škoda brand: a fusion of
aesthetics, safety and practicality. Whether you see the car as a whole or step
closer and explore its unique features, the Octavia range radiates with the
harmony of functionality and emotion
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
Fleet management these days is next to impossible without connected vehicle solutions. Why? Well, fleet trackers and accompanying connected vehicle management solutions tend to offer quite a few hard-to-ignore benefits to fleet managers and businesses alike. Let’s check them out!
What Are The Immediate Steps To Take When The VW Temperature Light Starts Fla...Import Motorworks
Learn how to respond when the red temperature light flashes in your VW with this presentation. From checking coolant levels to seeking professional help, follow these steps promptly to prevent engine damage and ensure safety on the road.
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
Welcome to ASP Cranes, your trusted partner for crane solutions in Raipur, Chhattisgarh! With years of experience and a commitment to excellence, we offer a comprehensive range of crane services tailored to meet your lifting and material handling needs.
At ASP Cranes, we understand the importance of reliable and efficient crane operations in various industries, from construction and manufacturing to logistics and infrastructure development. That's why we strive to deliver top-notch solutions that enhance productivity, safety, and cost-effectiveness for our clients.
Our services include:
Crane Rental: Whether you need a crawler crane for heavy lifting or a hydraulic crane for versatile operations, we have a diverse fleet of well-maintained cranes available for rent. Our rental options are flexible and can be customized to suit your project requirements.
Crane Sales: Looking to invest in a crane for your business? We offer a wide selection of new and used cranes from leading manufacturers, ensuring you find the perfect equipment to match your needs and budget.
Crane Maintenance and Repair: To ensure optimal performance and safety, regular maintenance and timely repairs are essential for cranes. Our team of skilled technicians provides comprehensive maintenance and repair services to keep your equipment running smoothly and minimize downtime.
Crane Operator Training: Proper training is crucial for safe and efficient crane operation. We offer specialized training programs conducted by certified instructors to equip operators with the skills and knowledge they need to handle cranes effectively.
Custom Solutions: We understand that every project is unique, which is why we offer custom crane solutions tailored to your specific requirements. Whether you need modifications, attachments, or specialized equipment, we can design and implement solutions that meet your needs.
At ASP Cranes, customer satisfaction is our top priority. We are dedicated to delivering reliable, cost-effective, and innovative crane solutions that exceed expectations. Contact us today to learn more about our services and how we can support your project in Raipur, Chhattisgarh, and beyond. Let ASP Cranes be your trusted partner for all your crane needs!
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
What Could Cause The Headlights On Your Porsche 911 To Stop WorkingLancer Service
Discover why your Porsche 911 headlights might flicker out unexpectedly. From aging bulbs to electrical gremlins and moisture mishaps, we're delving into the reasons behind the blackout. Stay tuned to illuminate the road ahead and ensure your lights shine bright for safer journeys.
Your VW's camshaft position sensor is crucial for engine performance. Signs of failure include engine misfires, difficulty starting, stalling at low speeds, reduced fuel efficiency, and the check engine light. Prompt inspection and replacement can prevent further damage and keep your VW running smoothly.
How To Fix The Key Not Detected Issue In Mercedes CarsIntegrity Motorcar
Experiencing a "Key Not Detected" problem in your Mercedes? Don’t take it for granted. Go through this presentation to find out the exact nature of the issue you are dealing with. Have your vehicle checked by a certified professional if necessary.
How To Fix The Key Not Detected Issue In Mercedes Cars
Consultancy Project rent365
1. TEAM 4
CARMINATI MIRKO
CIRCOSTA ANDREA
OLIVIERI JENNILYN
PAVESE VINCENZO
PESCOSTA MARCO
RAMELLA ANDREA EUGENIO
OMNICHANNEL MANAGEMENT TEAMWORK PRESENTATION 11/03/2019
2. COMPANY OVERVIEW
Rent365 is positioned in the field of long-
term car rental. LTR market is highly
competitive and fragmented
Both for economic and cultural reasons,
the rental service as a whole is becoming
increasingly popular, especially among
millenials.
Rent365 is relatively still in its infant stage,
but it has potential for growth.
We believe the main problem it has to
address is visibility!
3. COMPANY OVERVIEW
Rent 365 website is neat and to-
the-point but it does not stand-
out among competitors.
Social Networks presence is
fragmented in several pages:
detrimental for popularity in
search engine
4. LTR SURVEY
● 59% owns a car.
● 56.7% drives less than 10,000 Km/year
25.4% drives between 10,000 and 20,000 Km/year
● Most of them spend between 1000 and 2500€/year in
expenses, excluding fuel and car depreciation.
Out of the total:
● 67.3% has already heard about LTR service.
● 70.8% has not ever considered and would still not consider
a LTR because:
○ 46.3% prefers to purchase a car.
○ 14.6% has never considered to purchase a car.
○ 30.5% has never looked for information and does
not know potential advantages.
5. LTR SURVEY
WHY CHOOSING LTR?
CONVENIENT IN TERMS OF INCLUDED SERVICES (RCA, MAINTENANCE, ASSI STANCE…)
CONVENIENT IN FISCAL/ECONOMIC TERMS (PARTITA IVA, TAXES, MONTHLY FEE…)
POSSIBILITY TO DRIVE A NEW CAR EVERY 2 -3 YEARS
TO AVOID CAR OWNERSHIP ISSUES (I.E. CAR DEPRECIATION)
WHAT RESPONDENTS THINK ABOUT LTR SERVICE
INNOVATIVE
CONVENIENT
CUSTOMIZABLE
AFFORDABLE
6. In order to stand out from the competition, there is the need to create a clear, consistent and positive strategy,
combining clients expectations and an extra social commitment:
Rent365 aims at offering an INNOVATIVE, CUSTOMIZABLE and RELIABLE all-
inclusive service in the long-term car rental
Why RELIABLE?
• Pre-defined cost structure and included services without extra expences
• Changing car means adopting latest safety features
• Road Safety is a relevant issue nowadays
OUR STRATEGY PROPOSAL
7. CUSTOMER JOURNEY – STEP 1: AWARNESS
DIGITAL MARKETING
SEARCH ADVERTISING SOCIAL ADVERTISING DISPLAY ADVERTISING
TRADITIONAL MARKETING
RADIO ADVERTISING
Wide audience (Radio24 daily average audience 2,5 million)
Most affordable mass media
Invite people to visit directly Rent365 website or shops, avoiding browsing
around competitors.
Main messages: ‘Why LTR?’ + ‘Why choosing Rent365?’
8. CUSTOMER JOURNEY – STEP 2: SEARCH
SERCH ENGINE OPTIMIZATION (SEO)
0.00%
50.00%
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Click-Through-Rate by position
CTR by position
Top ranking factors on Google:
1. High-Quality Content
2. Mobile-Friendly
3. User Experience
4. Page Speed
5. Relevant BackLinks
PROGRESSIVE WEB APP (PWA)
0
5
10
15
Monthly Unique Visitors (M)
Mobile Web Reach
Top 1000 mobile apps vs top 1000
mobile properties
Apps Mobile Web
0
100
200
Average minutes per visitor
Mobile Web
Engagement
Top 1000 mobile apps vs top 1000 mobile
properties
Apps Mobile Web
Main PWA
levers
9. PWA COMPARABLES
3,8x Faster average
page load time
+ 31% Conversion
Rate (Clients/Visitors)
+ 20% page views per
visit
PWA works offline
Save up to 75% of
the costs of a native
app
App’s weight is
decreased by 80-
90%.
10. CUSTOMER JOURNEY – STEP 3: CHOICE AND PURCHASE
New PWA and website functionalities:
• Direct contact with nearest shop
• Reserve in-store appointment through PWA
Collect personal data and lead generation
Personalized welcome
Store assistant as a consultant
• Well-trained assistant capable to understand
customer needs and maximize his satisfaction
11. CUSTOMER JOURNEY – STEP 4: EXPERIENCE
CUSTOMER ENGAGEMENT PROGRAM THROUGH PARTNERSHIPS
The most widespread corporate
carpooling in Italy
Partnership Proposal to Rent365
clients
Considering at 50% the kilometres
travelled and shared through JoJob app
WHY
Young professional target
CSR
Green Marketing
One of the leading outlet in North Italy
Partnership proposal to Rent365
clients:
Possibility of booking a car slot in the
Vicolungo Parking using Rent365
contract number
WHY
Neutral car provider
Young professional target
High visibility
Italian web-site for booking entire
houses and villas:
Partnership Proposal to Rent365
clients:
Not taking into account the kilometres
travelled to reach the destination
WHY
Car is often the means of choice for
these journeys
Positive association (Holidays,
friends&fun)
12. CUSTOMER JOURNEY – STEP 5: CONTENT MARKETING AND
POST-EXPERIENCE
v
Blog
Video content as a priority
• VLOGS on the model of Satispay and Arval, explaining the
customer journey from the initial catalogue request to the post
service feedback in an informal and practical manner;
• Entertaining and involving road-safety campaign
• News on automotive and LTR markets with particular focus on
innovations in car-safety systems
Blog articles abstracts and Youtube videos with direct link,
different social networks need different content management:
One post a day keeps the doctor away!
After-sale engagement program: Porta un amico
13. RENT365 NETWORK
v
As a result of an improved strategy that
creates a stronger brand will attract more
potential franchisees.
How to maintain this network?
Build a community among Rent365 Network
partecipants:
• Occasional entertaining events
• Periodic training meeting
This will create a positive perception of the
company as a place to work for, improving
visibility for new potential franchisees as
well
14. v
PLANNING
Strategy month 1 month 2 month 3 month 4 month 5 month 6 month 7 month 8 month 9 month 10month 11month 12
SEO SEO Strategy
Social Advertising Linkedin ads
Linkedin
ads
Linkedin
ads
Linkedin
ads
Linkedin
ads
Linkedin
ads
Display Advertising Banner ads Banner ads Banner ads Banner ads Banner ads Banner ads
Content Marketing Blog / Youtube / Linkedin / Facebook / Linkedin Content
PWA Implementatio
n
New Feature
Reservation
/blog
section
Porta un amico Implementati
on
Road-Safety Campaign Implementati
on
Implementati
on
Meeting Rent 365
network
1st meeting
2nd
meeting
3rd
meeting
4th
meeting
5th
meeting
6th
meeting
Partnerships Proposals
Vicolungo
Jojob
Casevacanz
e
Radio Advertising Radio 24
Adv
15. BUDGETING
v
Internal SEO Team 40.000 €/year
Progressive Web App 1.500 €/year
Linkedin Adv
(100k impression/month)
460 €/month
(CPM 4,60€)
Display Adv
(website banners)
500 €/month
(CPM 5€)
CPM = Cost per thousand
impression
Given the budget constraint, we believe that these are the investments with higher
priority
16. THANK YOU FOR YOUR ATTENTION!
NEXT TIME,
YOU BETTER RENT HIM TOO
Editor's Notes
3 tipology of paid advertising:
1, Search Advertising. Often successfull but necessary to consider between 6.000/10.000$ budget per month. The average cost of an advertisement on Google Ads (AdWords) is $2.32 per click on the search network. The lever behind this kind of campaign (search intent) can be replaced by SEO.
2. Social Advertising. Expensive on platforms like Facebook and Instagram but more affordable on Linkedin. Usefull for a brand awareness campaign on a young professional target.
3. Display Advertising. Banner on site, useless for pushing more clients to our web-site but interesting for a brand awareness campaign on platforms visited by our target (automobile.it, quattroruote, Sole24Ore). With the Google’s custom affinity audience feature you can target the home page of your competitors and show to the visitors of those web-site your ad. The average cost per click of an ad on the Display Network is under $0.58. And you’re more than 475 times more likely to survive a plane crash than you are to click on a banner ad.
A progressive web app (PWA) is a website that looks and behaves as if it is a mobile app.
PWAs are built to take advantage of native mobile device features, without requiring the end user to visit an app store, make a purchase and download software locally.
Main advantages:
Easier to find on Google → it ranks on search engine and not in app store
Less effort for users → No download required / No memory occupied / No updates
Fast and reliable → Google pre-caches all the infos required
Cheaper than natives app → Development and maintanance
Engaging → like a natural app on the device / short-cut on your mobile home page
We propose three different partnership for increasing brand awareness and offered experience.
The first one is with the Startup JoJob, the most widespread app for carpooling in italy. It has 2000 partner companies
4 mln km in share mobility
500 t CO2 not emitted
17.000 lifts given
Our proposal is to not take into account the kilometers shared throw jojob application.
In this way we also target consumers which also be potentially interested in rent365 services: they use cars in everydaylife, for going to work and probably they’re young because they use an application. This parnership satisfy also corporate social responsability and environmental issues.
The second partnership is with casevacanze.it
Our proposal is to not take into account the kilometres made for reaching the destination.
This will increase the brand awareness with a positive association and will permit to rent365 clients to reach a loved destination without consuming the contract kilometers.
Casevacanze.it could accept because it won’t have to sustain costs, it will increase its target pool and offer a plus service which other platforms already give (booking with hertz, ryanair with shor term renting). With long term renting casevacanze.it will differentiate a lot from their competitors but spot anyway interesting consumers.
Important to underline that usually people which rent houses and villas prefer to reach the destination by car because of location, time and luggages.
The third partnership is with Vicolungo Outlet. We thought about it because it’s a place reached by thousands of drivers every year, mostly young and stylish professionals. It is also between Turin and Milan on one of the most driven street of the country.
Our proposal is the possibilty to book a parking slot for Rent365 clients. In this way we also associate the brand with a positive experience: shopping