This document provides a 10 step marketing plan for Kenneth O. Sychingping for Uber.
1) Uber targets VIPs aged 41-50 from social classes A and B who value security, convenience and comfort.
2) Uber differentiates by providing nicer cars, personal drivers and a premium experience compared to competitors like taxis, Grab and Easy Taxi.
3) While Uber has a small market share currently based on Facebook likes, the transportation market in Metro Manila is significant, representing an opportunity for growth.
Analysis UBER's strategy.
1. Define the problem UBER has tried to solve. (from both supplier and consumer's points of view)
2. Transportation industry(Taxi) before UBER
3. How UBER business actually works
4. Their international strategy
5. Five forces analysis
6. Challenges and suggestions
UBER-Current Strategy, Competition Analysis and Global ExpansionShaminder Saini
UBER Worldwide, Business Proposition, Funding Mechanism, Taxi Industry Impact, Porter's Five Forces, PESTEL Analysis, BCG Matrix, SWOT, Levels of Service, Customer Engagement, Value Proposition, Disruptive Strategies, Global Expansion
Uber might provoke controversy, but there is no doubting the fact that it has been one of the most disruptive companies in the last decade. In this useful deck, our Mobile Product Strategist, Hamish Vallabh, outlines eight key things about great product design that you can learn from straight from one of the best 'habit-forming' services.
Analysis UBER's strategy.
1. Define the problem UBER has tried to solve. (from both supplier and consumer's points of view)
2. Transportation industry(Taxi) before UBER
3. How UBER business actually works
4. Their international strategy
5. Five forces analysis
6. Challenges and suggestions
UBER-Current Strategy, Competition Analysis and Global ExpansionShaminder Saini
UBER Worldwide, Business Proposition, Funding Mechanism, Taxi Industry Impact, Porter's Five Forces, PESTEL Analysis, BCG Matrix, SWOT, Levels of Service, Customer Engagement, Value Proposition, Disruptive Strategies, Global Expansion
Uber might provoke controversy, but there is no doubting the fact that it has been one of the most disruptive companies in the last decade. In this useful deck, our Mobile Product Strategist, Hamish Vallabh, outlines eight key things about great product design that you can learn from straight from one of the best 'habit-forming' services.
Uber's Market Strategy - An example of modern day business modelsRahul Shaha
This is a presentation on Uber's two-sided market strategy. Tools suchas the Porter's 5 Forces, Business Model Canvas and PESTEL analysis have been used.
How Uber Works Uber Business Model & Revenue Model It is a business model is an on-demand transportation service in the taxi industry all across the world
https://futureworktechnologies.com/how-uber-works-business-model-revenue-uber-insights/
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Uber’s taxi service. Uber’s service enables anyone to provide taxi services and it provides dynamic pricing for better matching of supply and demand. Its value proposition for potential drivers is the opportunity to work as driver on their own hours. Its value proposition for user to lower taxi fares during most times of the day and a higher supply of taxis (and higher prices) during peak demand. The customers are tech-savvy and smart phone users who value their time. Uber receives payments directly from customers and keeps a percentage of these payments as its income. Uber’s patents for a demand-price algorithm represent a barrier of entry and thus a method of strategic control.
In this presentation , we try to understand the business model of Uber with digital strategy as the backbone. Also we look into the financial strategy of Uber , the challenges it is facing
Uber has been making waves in India. Whether through it's controversial payment strategy that has recently been changed or through it's declaration of offering auto rickshaw services in the future... here's a short take on what does it take to win in India for a brand like Uber.
Case study on the evolving eCommerce Ride Hailing market and Uber's current position. Project involved analysis of competitors domestic and global and gave recommendations on how Uber can continue to be competitive in the Ride Hailing market
Uber's Rapid Growth with Innovative Strategy Mubeena Soomro
American-based Transportation network.
Started in 2009 in US cities,
By 2012 to 2013 it expanded rapidly into overseas market including Europe, Sidney, Austria, Asia, China, India and Pakistan within few years it started operations in 65 countries and 570 cities across the globe.
$200,000 in seed money.
Tactical Brand Marketing Plan - UBER Munich, GermanyEvelyn Sindermann
A market analysis of UBER in the German market (Munich) with recommendations for a tactical brand strategy that increases revenue to €8.2M by the end of 2015 and doubles the market share to 14.8% by 2020.
How is Ola Cabs bridging the gap between Supply and Demand in the transport industry? Can the Uberization model sustain itself in the long term? How do they even make money? Click this presentation to learn it all.
RideConnect is the only app that lets you create your own rideshare.
Using RideConnect, any car service driver can quickly and easily setup their rideshare community and start offering rides to their customers.
RideConnect emphasizes privacy and safety for its users. Riders have to explicitly include drivers into their communities before they can rideshare together.
The following deliverables are carried out:-
1. Brief Overview on UBER
2. Environmental Forces that influences organization n vice-versa.
3. Macro Environment and Competitive Environment
4. Decision Making in UBER
5. Pros and Cons of Group-Decision Making
6. Procedure for making group decisions
7. Encouragement Methods for Creative Decisions
The Uber Analytics Test is the second test in the entire interview for General Manager, Associate General Manager, Operations and Logistics Manager and Marketing Manager positions.
If you pass the recruiter screen, the next step is to do this 2 hour timed online analytics test.
Course Outline
Test Details – Here we will cover what to expect on the test.
Theory - Here we’ll go through theory around Uber’s business model, pricing strategy, metrics etc.
Quantitative Questions – First CSV - On the test you will be presented with 2 CSVs. Questions are based on them and we’ll cover both a number of questions and answers in this section.
Quantitative Questions – Second CSV - We’ll go through questions and answers based on the second file in this section.
General Multiple Choice Questions - We’ll then look at general questions aimed at your knowledge of Uber’s business as a whole.
Short Answers – We’ll cover short answers that you’ll be expected to write.
Long Answers We’ll cover long answers that you’ll be expected to write.
Conclusion - We’ll finally conclude the course in this section with some last minute tips.
What You'll Get
185 Page detailed presentation that walks you step by step on what needs to be done.
2 downloadable CSVs.
2 hours of video that walks you through everything.
24/7 support on the actual test.
Get the entire course at - http://coursetake.com/products/uber-analytics-test
Uber's Market Strategy - An example of modern day business modelsRahul Shaha
This is a presentation on Uber's two-sided market strategy. Tools suchas the Porter's 5 Forces, Business Model Canvas and PESTEL analysis have been used.
How Uber Works Uber Business Model & Revenue Model It is a business model is an on-demand transportation service in the taxi industry all across the world
https://futureworktechnologies.com/how-uber-works-business-model-revenue-uber-insights/
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Uber’s taxi service. Uber’s service enables anyone to provide taxi services and it provides dynamic pricing for better matching of supply and demand. Its value proposition for potential drivers is the opportunity to work as driver on their own hours. Its value proposition for user to lower taxi fares during most times of the day and a higher supply of taxis (and higher prices) during peak demand. The customers are tech-savvy and smart phone users who value their time. Uber receives payments directly from customers and keeps a percentage of these payments as its income. Uber’s patents for a demand-price algorithm represent a barrier of entry and thus a method of strategic control.
In this presentation , we try to understand the business model of Uber with digital strategy as the backbone. Also we look into the financial strategy of Uber , the challenges it is facing
Uber has been making waves in India. Whether through it's controversial payment strategy that has recently been changed or through it's declaration of offering auto rickshaw services in the future... here's a short take on what does it take to win in India for a brand like Uber.
Case study on the evolving eCommerce Ride Hailing market and Uber's current position. Project involved analysis of competitors domestic and global and gave recommendations on how Uber can continue to be competitive in the Ride Hailing market
Uber's Rapid Growth with Innovative Strategy Mubeena Soomro
American-based Transportation network.
Started in 2009 in US cities,
By 2012 to 2013 it expanded rapidly into overseas market including Europe, Sidney, Austria, Asia, China, India and Pakistan within few years it started operations in 65 countries and 570 cities across the globe.
$200,000 in seed money.
Tactical Brand Marketing Plan - UBER Munich, GermanyEvelyn Sindermann
A market analysis of UBER in the German market (Munich) with recommendations for a tactical brand strategy that increases revenue to €8.2M by the end of 2015 and doubles the market share to 14.8% by 2020.
How is Ola Cabs bridging the gap between Supply and Demand in the transport industry? Can the Uberization model sustain itself in the long term? How do they even make money? Click this presentation to learn it all.
RideConnect is the only app that lets you create your own rideshare.
Using RideConnect, any car service driver can quickly and easily setup their rideshare community and start offering rides to their customers.
RideConnect emphasizes privacy and safety for its users. Riders have to explicitly include drivers into their communities before they can rideshare together.
The following deliverables are carried out:-
1. Brief Overview on UBER
2. Environmental Forces that influences organization n vice-versa.
3. Macro Environment and Competitive Environment
4. Decision Making in UBER
5. Pros and Cons of Group-Decision Making
6. Procedure for making group decisions
7. Encouragement Methods for Creative Decisions
The Uber Analytics Test is the second test in the entire interview for General Manager, Associate General Manager, Operations and Logistics Manager and Marketing Manager positions.
If you pass the recruiter screen, the next step is to do this 2 hour timed online analytics test.
Course Outline
Test Details – Here we will cover what to expect on the test.
Theory - Here we’ll go through theory around Uber’s business model, pricing strategy, metrics etc.
Quantitative Questions – First CSV - On the test you will be presented with 2 CSVs. Questions are based on them and we’ll cover both a number of questions and answers in this section.
Quantitative Questions – Second CSV - We’ll go through questions and answers based on the second file in this section.
General Multiple Choice Questions - We’ll then look at general questions aimed at your knowledge of Uber’s business as a whole.
Short Answers – We’ll cover short answers that you’ll be expected to write.
Long Answers We’ll cover long answers that you’ll be expected to write.
Conclusion - We’ll finally conclude the course in this section with some last minute tips.
What You'll Get
185 Page detailed presentation that walks you step by step on what needs to be done.
2 downloadable CSVs.
2 hours of video that walks you through everything.
24/7 support on the actual test.
Get the entire course at - http://coursetake.com/products/uber-analytics-test
Analyse Stratégique d'Uber Eats, dans le cadre de l'intervention d'Isabelle DECOOPMAN.
Master Spécialisé MDCE Skema
Réalisé avec : Laurie LAUGIER, Léa GUIGNEBERT, Mehdi BENDAHOU, Aicha TI, Lyne SONE, Yu SHI
We have developed the, first and only, UBER Analytics Preparation Course that implements in-application questions and covers the syllabus of version 3.1 & 6.16 of the official UBER test.
How to Boost Brand Conversation on Social MediaBryan Blackburn
In this webinar we’ll walk you through several marketing hacks to get your customers sharing high-quality, creative content for your brand. We’ll talk about the value of user-generated content, how to find it, and how to encourage its creation through different channels. We will discuss the importance of your hashtag and making it visible and consistent throughout your campaigns. We will talk about why social listening should be an integral part of your social strategy and its added benefits to your brand. And finally we’ll discuss the different channels you’ll need to optimize your social strategy.
These board deck templates include customizable slides and advice from the VCs at NextView Ventures. Use them to save time while building a deck based on best practices as a startup founder or CEO.
Customizable pitch deck templates which include two different versions, both built by leading seed investors at NextView Ventures. Entrepreneurs can use them to save time while building a pitch deck to raise seed capital.
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
Almost every other person have once faced
rejection from an arrogant auto/taxi driver.
Now, who has the time to search,
convince and bargain with the driver
when you are already late for a meeting or to catch your train?
However, every person these days prefers a comfortable ride over the tiny auto rickshaws/ crowded
buses to their destination.
With the massive progression in traditional Industries,
there is a great solution available for the people which
help to eliminate all the hassle of travelling.
The On-demand Cab Booking app is the modern solution for all the travel problems.
With our ready-to-use Uber Clone Script, you may explore out a variety of X business concepts that are flourishing and promise to provide profitable revenue.
Ride Sharing App Development- A Gateway to Enhance Travel & Tourism Industry.pdfTechugo
Many fundamental steps are required to create ridesharing apps that are unique and effective. This includes conducting market research, selecting key features, and estimating costs.
There must be two panels, one for riders/passengers and another for drivers. This divides the fundamental elements required to build a rideshare management app.
This article will discuss the features you need to include when working with a ride sharing app development company such as Techugo to build a rideshare app.
Top 9 Successful Taxi Apps Inspiring Startups.pdfEliza Smith
Starting a taxi business? This article is designed to assist you to know about the 9 successful taxi booking apps to consider prior to developing a taxi app.
Why Travel & Tourism Industry Need Taxi Booking SolutioniScripts
Global travel and tourism market is rapidly moving, it generates a huge net revenue of 7 trillion dollars globally and thus it carries massive business opportunities. Online taxi booking business and tourism together produce even more possibilities for aspiring businesses. Here we mentioned how these two industries benefit each other and how important is an online taxi booking solution for your success in modern-day cab booking business. More details @ https://www.agriya.com/blog/why-travel-tourism-industry-need-taxi-booking-solution/
Taxi Booking App Development_ a comprehensive guide.pdfJPLoft Solutions
According to a study by Statista, Asia Pacific is the biggest market for taxi booking apps, with more than half of the world market by 2021. Uber is the globe's most famous Taxi Booking App Development Company, with a market share of more than 30 percent.
A ridesharing application enables users to hire cabs through a mobile app and website. After signing up and entering details like name, contact number, email, and payment information, the user can book a ride on the app. All the user has to do now is enter the destination, and a nearby driver shows up to drop them off at their destination.
To know more
https://www.rebustar.com/blog/top-ridesharing-companies/
https://www.rebustar.com/uber-clone/
Are your curious to know how does Ola app work? And how much does it cost to develop an app like Ola? Check out our FuGenx blog. We are the best transport app development company.
Everything has already been said about Uber. Or has it? Both fascinating and repulsive, closely watched by the media and politicians, the Californian unicorn’s growth model hasn’t been spared any sort of criticism.
And yet, valued at $68 billion, the firm mesmerizes VCs as never seen before and inspires every week countless articles, op-eds, infographics and columns – not including numerous bills… It’s because, just like the whole digital revolution, Uber questions every habit, system, model and belief.
In order to go beyond these debates, FABERNOVEL offers an analysis devoid of any political or ideological consideration, a study to understand Uber’s growth model – that we see as viral – and to delve as much as possible into its success factors.
If you’re interested in our work and you wish to organize a presentation for your team, just send us a message at hello at fabernovel.com
Everything has already been said about Uber. Or has it? Both fascinating and repulsive, closely watched by the media and politicians, the Californian unicorn’s growth model hasn’t been spared any sort of criticism.
And yet, valued at $68 billion, the firm mesmerizes VCs as never seen before and inspires every week countless articles, op-eds, infographics and columns – not including numerous bills… It’s because, just like the whole digital revolution, Uber questions every habit, system, model and belief.
In order to go beyond these debates, FABERNOVEL offers an analysis devoid of any political or ideological consideration, a study to understand Uber’s growth model – that we see as viral – and to delve as much as possible into its success factors.
If you’re interested in our work and you wish to organize a presentation for your team, just send us a message at hello at fabernovel.com
8 things Uber can teach you about product designHamish Vallabh
It’s amazing to think that Uber was founded just six years ago, and has been running in the UK for just three. In a relatively short space of time, Uber has turned the car service industry on its head, and at the same time firmly embedded itself into the habitual life of its users.
A highly imaginative and disruptive company, Uber provides a service that hits all the right notes, and an app that is a joy to use. So it’s easy to see why, for many of us, once you start using Uber, you don't look back.
Crucially, Uber didn’t do this by changing the vehicle or retraining drivers. Instead, it built an app that fundamentally changed how we order, meet, and pay for a car.
By taking a broader view of what a car service could be, Uber was able to totally reimagine the entire experience - offering relentless reliability and a seamless system that addressed many of the issues that plagued the ‘analogue’ taxi experience.
With Uber's astronomical success in mind, I have broken down in the deck below the eight essential lessons that I think everyone involved in product and service design can take from one of the world's most successful 'habit-forming' companies.
A ridesharing application enables users to hire cabs through a mobile app and website. After signing up and entering details like name, contact number, email, and payment information, the user can book a ride on the app. All the user has to do now is enter the destination, and a nearby driver shows up to drop them off at their destination.
To know more
https://www.rebustar.com/blog/top-ridesharing-companies/
https://www.rebustar.com/uber-clone/
Taxi App Development: An Extensive Guide with Detailed StepsZimbleCodeAustralia
With the Internet spreading its wings over nearly every sector, more and more taxi firms are coming in to get their can service online with taxi booking app development.
The most interesting fact is that ride-hailing apps like Uber and Lyft completed about 35 million more rides than traditional taxis in 2017. In addition, Statista projects that the market for ride-hailing services would increase at an average rate of $126,521 million by 2025.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
2. This 10 Step Marketing Plan is part of the mandatory
requirements of Prof. Remigio Joseph De Ungria’s
AGSB marketing management class.
The data included in this report are based on publicly
available data such as those on internet websites,
news, package declarations, public reports.
When appropriate, data are “masked” so as not to
create unexpected conflicts.
The reports are posted and linked on slideshare, blogs
and facebook so that there is easier sharing among
students from different marketing classes.
Disclaimer
3. 1. Uber’s guests are the VIP’s
2. Convenience, Security and Comfort
3. Taxis and Car Services are the rivals
4. Uber is the “rich” choice
5. Big pie but a small slice
Uber-rated or Uber-
convenient?
4. 6. Fine cars at your fingers
7. Money’s no option
8. Physical and Virtual Word of Mouth
9. Anywhere and Everywhere
10.Uber differentiates
Uber-rated or Uber-
convenient?
5. 1. Who are the VIP's?
41-50 years old, social classes A and B
Businessmen and Executives
Foreign guests not comfortable going
around a developing country
Late night, rush hour, Friday payday
6. 2. VIP wants, VIP gets
Basic need is dependent on the purpose
of transport (Social if to a party,
physiological if to a restaurant, etc.)
But biggest need is Security
Wants fast, comfortable, convenient,
safe, friendly drivers
Demands on-time pickup, smooth ride,
nice vehicle, nice interior
8. 3. We are the best, but who
are the rest?
Direct: Easy Taxi, Grab Taxi, Hertz,
Click, Airport Taxi, Taxi Flagging
Indirect: Walking, Commute, Own Car
Variables: privacy, safety, smoothness
of trip, friendliness of driver, price,
convenience of pickup, speed, exterior
look of vehicle, interior ambiance of
vehicle
9. Ordering Ease vs Car Type
Ordering Ease/Car Type Private Car Taxis
Apps Uber Easy Taxi, Grab Taxi
Traditional Methods Hertz, Click, Integrate MGE, Ryo Aki
10. Value-added vs Brand
VALUE-
ADDED
Uber Grab
Taxi
Easy
Taxi
Hertz Click Integr
ate
MGM Ryo
Aki
Order through
App
X X X
Nice Exterior X X X X
Nice Interior X X X X
High Security X X X X
Relatively
Cheap
X X X X
11. 4. Uber is the “rich” choice
Stories of rude and criminal taxi drivers are now
common, even with Grab Taxi and Easy Taxi
Even if money is not a concern, there was a
lack of an ultra-safe AND ultra-convenient
choice before Uber
Uber is where every passenger is a VIP
12. 5. The transportation market
in the Metro is significant
P44
B
Transport Service
Expense in NCR
*All Data based from the 2012 FIES Survey
P1
7B
Transport Service Expense
in NCR of the 9th
and 10th
Decile
Computed from 39% as it is the percentage of
transportation service expenses of the 9th
and
10th
decile compared to the whole Philippines
13. Creatively estimating Market
Share
Considered using download number
to compare Easy Taxi, Grab Taxi
and Uber app downloads for
market share
However, all 3 are global brands so
cannot segregate Philippine
downloads from the rest of the
world
X
So will use Facebook likes as
estimate of market share:
all 3 brands has its own
Philippine-specific page.
Popularity = Estimate of
Market Share
14. Uber’s market share is small
BRAND FB Likes
UBER 29
Grabtaxi 190,000
Easy Taxi 760,000
Ryo Aki taxi 180
Hertz car service 480
Intuitively, traditional flagging of taxi (no apps) would have
the largest market share- est. 90%