Mobile phones have become a great equalizer by enabling services through smartphone apps. GrabTaxi addresses the problem of unmet supply and demand between taxi drivers and passengers by connecting them through its app. The app allows passengers to order a taxi that can arrive within 5 minutes, and drivers to get passengers easily. By balancing supply and demand and creating trust between drivers and passengers through a good experience, GrabTaxi has built a successful two-sided platform for on-demand transportation.

1. By: Brian Cu
Managing Director, GrabTaxi
DevCon
November 2013

2. Mobile Phone: The Great Equalizer

3. Mobile service evolution
Complexity
Services
Hard/soft goods
Information
Communication
Device evolution
2

4. Smartphones as an enabler
Unserved
demand
Idle
supply
Find supply
Order on the spot
Allocate fairly
3

5. E2E Apps: Limitless possibilities
Supply
Demand
Taxi
Passengers
Service
professionals
Homeowners
Hotels
Guests
What other services have high supply and
demand?

6. GrabTaxi: I want it NOW
Passenger App
Driver App
Gaol: Get
a ride in
under 5
minutes

7. Two sided problem solving

9. Power of double bottom line

10. Balance Trust Experience

11. Balance supply & demand

12. You have to create trust
What if the passengers
are not there?
What if the person
booking has bad
intentions?
How do I know it is
really safe?
Will my driver really
arrive?
How long will it take?
What if the passenger
keeps cancelling?
I was just testing it?

13. Build an experience

14. Thank you
Brian.cu@grabtaxi.com