The document provides tips for public relations and marketing professionals on how to effectively manage their superior. It recommends prioritizing the manager's priorities, communicating information in the preferred style of the manager, and getting the manager's attention by highlighting team successes and filling needs before they are noticed. Staying relevant through continued learning about the company is also advised.

1. The Basics of
Managing Up
Helpful hints for public relations
and marketing professionals
By Shannon R. Mouton

2. Prioritize
Make sure you know what is
important to your manager, i.e.,
what are his or her priorities.

3. You may feel like you're giving a bad
impression by asking how your manager
ranks their priorities, but being clear on that is
critical to meeting their needs.

4. Communicate
Connect with your manager the
way he or she prefers to receive
information.

5. • If your manager is a reader, put it in
writing.
• If your manager is a listener, speak it.
• If he or she likes numbers, quantify your
message.

6. Get Attention
Make your manager aware of
projects and tasks you and your
team are doing well.

7. Send a congratulatory email to your team
and copy your manager. This draws attention
to the success of your project and to your
leadership skills.

8. Seek Responsibility
Ask your manager to work on new
and different projects.

9. Find—and fill—holes in your department
before your manager notices them. Your
manager will appreciate your foresight.

10. Stay Relevant
Continue to learn about the company,
products, services and clients. Read,
observe, participate and ask
thoughtful questions.

11. To learn more about McKinney & Associates, visit www.mckpr.com
McKinney & Associates was founded in 1990 with a commitment to
social justice that has prevailed for more than 20 years. From the beginning,
McKinney has passionately and skillfully practiced public relations with a
conscience for local, national and international organizations.
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