As part of our 25th anniversary celebration, we redesigned McKPR.com. Here are seven lessons we learned during the redesign process.

1. Trade Tips:
7 Lessons Learned
Redesigning A Website
Helpful hints for public relations
and marketing professionals
By Ronald Simms Jr.
Digital Communications Specialist

2. Silver anniversaries are usually celebrated with
shiny objects.
And what’s shinier than a brand-new website?

3. To celebrate 25 years of public relations with a
conscience—and usher in our next chapter—we
redesigned McKPR.com.

4. Here’s what we learned from the redesign process.

5. 1. Do Your Homework
Study other websites
and incorporate what
you like.

6. 2. Ask Questions
What’s the purpose of
the redesign?
What are must have
features?
How can we improve
the user experience?

7. 3. Take an Iterative Approach
Tackle the project page
by page.
Provide constant
feedback to developers
during the process to
help refine the site.

8. 4. Don’t Build Everything From Scratch
Using third-party
technology is
commonplace and
doesn’t tie you down
to one developer for
updates.

9. 5. Avoid Unnecessary Complexity
Think about what
features are must
haves and which are
nice to haves that may
require too much
money and time.

10. 6. Think Responsive
Make sure your site
allows for a seamless
experience no matter
the device, whether
that be desktop,
tablet, or phone.

11. 7. It Never Truly Ends
Put your project into
the world and revise as
you go.
Gather real time
feedback to make the
site better.

12. To learn more about McKinney & Associates, visit www.mckpr.com
McKinney & Associates was founded in 1990 with a commitment
to social justice that has prevailed for 25 years. From the
beginning, McKinney has passionately and skillfully practiced
public relations with a conscience for local, national and
international organizations.
@mckpr
facebook.com/mckpr
youtube.com/mckinneypr