The document provides tips for using Tumblr effectively for public relations and marketing, highlighting its visual nature and the ability to engage through reblogging. It emphasizes the importance of tagging and consistency in posting, alongside monitoring analytics to improve blog performance. Additionally, it introduces McKinney & Associates, a public relations firm committed to social justice since 1990.

1. Trade Tips:
Using Tumblr
Helpful hints for public relations
and marketing professionals

2.  Tumblr is a microblogging and social
networking platform
 It houses more than 132 million blogs
 It can be used to post and share
images, videos, audio clips or blog posts
 Blogs can be accessed by anyone using
the Web, unlike Facebook, which can
only be accessed by Facebook users

3. Use the following tips to optimize
Tumblr for your business

4. Think Visually
Use a catchy design to entice
users to navigate your blog

5. Follow blogs you like and share their
content using the reblogging feature
Interact

6. Tumblr is great for images
Hint: Capture shots like employees
having fun on the job or of your
services being provided
Share Photos

7. Tag
 Use tags to drive users with similar
interests to your posts, like
#Marketing #SocialJustice or
#Communications
 Search tags to discover posts similar
to your interests
 Save tags to revisit

8. Final Tidbits
 Use Google Analytics to monitor and
analyze traffic to your Tumblr blog
 Be consistent with the frequency of
posts

9. To learn more about McKinney & Associates, visit www.mckpr.com
McKinney & Associates was founded in 1990 with a commitment to
social justice that has prevailed for nearly 25 years. From the beginning,
McKinney has passionately and skillfully practiced public relations with a
conscience for local, national and international organizations.