Social media allows people to connect through various online platforms like social networks, blogs, and multimedia sites. Popular social networks include Facebook for profiles and connections, Twitter for microblogging, YouTube for videos, and LinkedIn for professional networking. Additional popular sites are Pinterest for photo sharing, Instagram for photos and videos, and SlideShare for presentations. The document provides an overview of different types of social media and how to get started using social networks to connect with others.

1. Social Media 101:
A New Kind of Social Networking
By Shannon R. Mouton

2. Social Networking
You
Friends
Friends’
friends
Mentors
Co-
workers
Interest
Groups
Nonprofit
Organi-
zations
Academic
Groups
Religious
Groups
Social
Groups

3. Social Places
Social
Platforms
Blogs
Micro-
blogs
Social
Networks
Multi-
media
Geo-
location
Chat
Rooms
Message
Boards
Online
Ratings
Social
Info

4. Getting Started
Join Groups
Observe
Make
Friends
Participate in
Activities
Tell People
Invite Others
to Join

5. Popular Social Places

6. Facebook
A social networking site
that allows users to
connect and engage with
other users through
personal profiles.

7. Twitter
A social network built on
micro-blogging, users post
and read “tweets,” text
messages containing no
more than 140 characters.

8. YouTube
A video-sharing site where users can upload,
view and share videos. Unregistered users
can watch videos, while registered users can
upload videos.

9. LinkedIn
A social networking site for people in
professional occupations that is
mainly used for professional
networking.

10. Pinterest
A pinboard-style photo-sharing
website that allows users to create
and manage theme-based image
collections such as events, interests
and hobbies.

11. Instagram
An online photo-sharing, video-
sharing and social networking service.

12. SlideShare*
A presentation-sharing site that allows
users to upload, view and share
documents, PDFs, videos and webinars.
*Slideshare is not considered a top tier social networking site; however
McKinney & Associates finds it useful for sharing information.

13. Same Ole Networking

14. To learn more about McKinney & Associates, visit www.mckpr.com
McKinney & Associates was founded in 1990 with a commitment to
social justice that has prevailed for more than 20 years. From the
beginning, McKinney passionately and skillfully practiced public relations
with a conscience for local, national and international organizations.
@mckpr
facebook.com/mckpr
youtube.com/mckinneypr