This document provides tips for using Reddit for business purposes, including garnering information about current Reddit trends, increasing company visibility through user interactions and event postings, providing company information and mastering site navigation, preparing link submissions by researching target communities, and creating an appealing and easy-to-navigate sub-Reddit to connect with customers and partners. The overall goal is to optimize a company's presence on Reddit to increase visibility and drive traffic to content.

1. Trade Tips:
Reddit for Business
Helpful hints for public relations
and marketing professionals

2.  Reddit is a source of news on the web,
provided and voted on by users
 Content that people like the most gets
voted UP with the goal of reaching the
front page
 The front page is constantly changing
and providing new and interesting
content

3. Use the following six tips to
optimize Reddit for your business

4. 1. Garner information
 Investigate what is currently happening
in the Reddit world
 Use information to create blog posts

5. 2. Increase company visibility
Interact with your followers via
comments and user submissions
to increase UP votes
Hint: Enough UP votes will get your
link/discussion on the front page

6. Display company news and
a calendar of events to keep
subscribers in the loop
3. Provide company information

7. 4. Master site navigation
 HOT shows each of your sub-Reddit
subscriptions
 WHAT’S NEW shows most recently
submitted items on your sub-Reddits

8. 4. Master site navigation (cont.)
 CONTROVERSIAL displays topics
known to spark discussion
 TOP displays most UPvoted items
from your sub-Reddit subscriptions
 SAVED shows items you want to
revisit

9. 5. Prepare for link submission
 Research and decide what community
you want to target BEFORE posting
 Tailor your message to that community

10. 6. Create your sub-Reddit
 Make your sub-Reddit easy to
navigate and visually appealing
Hint: Create a sub-Reddit to connect
with like individuals and organizations

11. To learn more about McKinney & Associates, visit www.mckpr.com
McKinney & Associates was founded in 1990 with a commitment to
social justice that has prevailed for nearly 25 years. From the beginning,
McKinney has passionately and skillfully practiced public relations with a
conscience for local, national and international organizations.