The document presents five tips for public relations and marketing professionals on how to modify their workload to maintain mental and physical health. Key strategies include setting boundaries with technology, accepting help, alleviating stress, prioritizing personal time, and managing time effectively. Emphasizing self-care and the importance of delegation, it encourages professionals to seek balance in their busy lives.

1. TRADE TIPS:
LEARN TO MODIFY
Helpful hints for public relations
and marketing professionals.
By Nicole Hayes
Does having several sizeable tasks to do make you wish for a
stunt-double? If yes, here are five helpful tips to help you learn to
modify.

2. This is simply a reminder that as wonderful and talented as we are,
we cannot and should not do it all.
• There are several reasons (that
mainly involve our mental and
physical health) for why we should
learn to modify what we can deliver.
• Delegating tasks to someone else
does not make you any less of a
Superwoman but rather a wise
woman.
Here are some tips I recently
learned at a women's conference:

3. 1 Remember to unplug.
• With modern technology, everyone
can access us 24/7 – but that doesn’t
mean you should always respond.
• I appreciate a prompt email
response, and I deliver the same
courtesy to others. However, this can
serve as a double-edge sword.
• You have to know where and when
to set your boundaries so your mind
can rest.

4. 2 Reach out and accept help.
There is no shame in
asking for help!
• Wishing you had a stunt-
double will do you no good.
• If someone offers to help you
with a project, graciously
accept – you will feel
immediate relief.
• Provide him/her with clear
instructions to ensure the final
product meets your vision.

5. 3 Alleviate your stress.
• Several studies show that
consistent stress can change your
body, mentally and physically.
• Adrenaline is a natural substance
that our bodies produce when we
need to protect ourselves in a "fight or
flight" situation.
• In cases of constant work-life
stress, the heart rate remains
elevated, along with blood pressure.

6. 3 Alleviate your stress.
• A persistent state of stress is known
to cause: heart disease, obesity,
sleep problems, anxiety, depression,
memory impairment and skin
problems.
• Find out what you can do
to alleviate stress.
• Modify what you promise to people.
• Learn to listen to your body and dial
it back when you need to.

7. 4 Create space for “me” time.
How often does your day's
"To-Do" list include you?
• You may have 10 items listed
but none of them relate to your
personal development.
• By failing to schedule “me”
time, you plan yourself right
out of your own life.

8. 5 When you have an overflow of work, give more.
• If your sugar bowl is running
over, you can share your sweets
with others who need it.
• However, if your sugar supply
is depleted, how can you give it
away?
• Same with your time.
• Though time is not necessarily
a substance we can see,
imagine it like a limited resource.

9. 5 When you have an overflow of work, give more.
• Realize that to accomplish
certain tasks you must have a
sustained supply of time.
• If you feel strongly about
helping a person/event, ask if
there is another way you can
help that doesn't tie up your
time.
• More importantly, if you accept
such invitations be sure these
are people who value your time
and won't abuse it.

10. This presentation was adapted from our Voice Matters Blog.
To learn more about McKinney & Associates, visit www.mckpr.com
McKinney & Associates was founded in 1990 with a commitment to
social justice that has prevailed for more than 20 years. From the
beginning, McKinney passionately and skillfully practiced Public
Relations with a Conscience for local, national and international
organizations.
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