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TRADE TIPS:
             LEARN TO MODIFY
                Helpful hints for public relations
                 and marketing professionals.

                        By Nicole Hayes




Does having several sizeable tasks to do make you wish for a
stunt-double? If yes, here are five helpful tips to help you learn to
modify.
This is simply a reminder that as wonderful and talented as we are,
we cannot and should not do it all.




                                  • There are several reasons (that
                                  mainly involve our mental and
                                  physical health) for why we should
                                  learn to modify what we can deliver.
                                  • Delegating tasks to someone else
                                  does not make you any less of a
                                  Superwoman but rather a wise
                                  woman.

                                  Here are some tips I recently
                                  learned at a women's conference:
1   Remember to unplug.




                          • With modern technology, everyone
                          can access us 24/7 – but that doesn’t
                          mean you should always respond.
                          • I appreciate a prompt email
                          response, and I deliver the same
                          courtesy to others. However, this can
                          serve as a double-edge sword.
                          • You have to know where and when
                           to set your boundaries so your mind
                          can rest.
2   Reach out and accept help.




     There is no shame in
     asking for help!

     • Wishing you had a stunt-
     double will do you no good.
     • If someone offers to help you
     with a project, graciously
     accept – you will feel
     immediate relief.
     • Provide him/her with clear
     instructions to ensure the final
     product meets your vision.
3   Alleviate your stress.




                             • Several studies show that
                             consistent stress can change your
                             body, mentally and physically.
                             • Adrenaline is a natural substance
                             that our bodies produce when we
                             need to protect ourselves in a "fight or
                             flight" situation.
                             • In cases of constant work-life
                             stress, the heart rate remains
                             elevated, along with blood pressure.
3   Alleviate your stress.




                             • A persistent state of stress is known
                             to cause: heart disease, obesity,
                             sleep problems, anxiety, depression,
                             memory impairment and skin
                             problems.
                             • Find out what you can do
                             to alleviate stress.
                             • Modify what you promise to people.
                             • Learn to listen to your body and dial
                             it back when you need to.
4   Create space for “me” time.




     How often does your day's
     "To-Do" list include you?

     • You may have 10 items listed
     but none of them relate to your
     personal development.

     • By failing to schedule “me”
     time, you plan yourself right
     out of your own life.
5   When you have an overflow of work, give more.




     • If your sugar bowl is running
     over, you can share your sweets
     with others who need it.
     • However, if your sugar supply
     is depleted, how can you give it
     away?
     • Same with your time.
     • Though time is not necessarily
     a substance we can see,
     imagine it like a limited resource.
5   When you have an overflow of work, give more.




     • Realize that to accomplish
     certain tasks you must have a
     sustained supply of time.
     • If you feel strongly about
     helping a person/event, ask if
     there is another way you can
     help that doesn't tie up your
     time.
     • More importantly, if you accept
     such invitations be sure these
     are people who value your time
     and won't abuse it.
This presentation was adapted from our Voice Matters Blog.

To learn more about McKinney & Associates, visit www.mckpr.com

McKinney & Associates was founded in 1990 with a commitment to
 social justice that has prevailed for more than 20 years. From the
  beginning, McKinney passionately and skillfully practiced Public
  Relations with a Conscience for local, national and international
                            organizations.




                            @mckpr


                            facebook.com/mckpr


                            youtube.com/mckinneypr

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Trade Tips: Learn to Modify

  • 1. TRADE TIPS: LEARN TO MODIFY Helpful hints for public relations and marketing professionals. By Nicole Hayes Does having several sizeable tasks to do make you wish for a stunt-double? If yes, here are five helpful tips to help you learn to modify.
  • 2. This is simply a reminder that as wonderful and talented as we are, we cannot and should not do it all. • There are several reasons (that mainly involve our mental and physical health) for why we should learn to modify what we can deliver. • Delegating tasks to someone else does not make you any less of a Superwoman but rather a wise woman. Here are some tips I recently learned at a women's conference:
  • 3. 1 Remember to unplug. • With modern technology, everyone can access us 24/7 – but that doesn’t mean you should always respond. • I appreciate a prompt email response, and I deliver the same courtesy to others. However, this can serve as a double-edge sword. • You have to know where and when to set your boundaries so your mind can rest.
  • 4. 2 Reach out and accept help. There is no shame in asking for help! • Wishing you had a stunt- double will do you no good. • If someone offers to help you with a project, graciously accept – you will feel immediate relief. • Provide him/her with clear instructions to ensure the final product meets your vision.
  • 5. 3 Alleviate your stress. • Several studies show that consistent stress can change your body, mentally and physically. • Adrenaline is a natural substance that our bodies produce when we need to protect ourselves in a "fight or flight" situation. • In cases of constant work-life stress, the heart rate remains elevated, along with blood pressure.
  • 6. 3 Alleviate your stress. • A persistent state of stress is known to cause: heart disease, obesity, sleep problems, anxiety, depression, memory impairment and skin problems. • Find out what you can do to alleviate stress. • Modify what you promise to people. • Learn to listen to your body and dial it back when you need to.
  • 7. 4 Create space for “me” time. How often does your day's "To-Do" list include you? • You may have 10 items listed but none of them relate to your personal development. • By failing to schedule “me” time, you plan yourself right out of your own life.
  • 8. 5 When you have an overflow of work, give more. • If your sugar bowl is running over, you can share your sweets with others who need it. • However, if your sugar supply is depleted, how can you give it away? • Same with your time. • Though time is not necessarily a substance we can see, imagine it like a limited resource.
  • 9. 5 When you have an overflow of work, give more. • Realize that to accomplish certain tasks you must have a sustained supply of time. • If you feel strongly about helping a person/event, ask if there is another way you can help that doesn't tie up your time. • More importantly, if you accept such invitations be sure these are people who value your time and won't abuse it.
  • 10. This presentation was adapted from our Voice Matters Blog. To learn more about McKinney & Associates, visit www.mckpr.com McKinney & Associates was founded in 1990 with a commitment to social justice that has prevailed for more than 20 years. From the beginning, McKinney passionately and skillfully practiced Public Relations with a Conscience for local, national and international organizations. @mckpr facebook.com/mckpr youtube.com/mckinneypr