Want to be a good marketer? Then follow these five tips from McKinney's Director of Marketing and Digital Media, Shannon Mouton Gray

1. Five Tips
to be a
Good Marketer
Shannon R. Mouton Gray
Director, Marketing & Digital Media

2. 1. Know your objectives
 What are the organization’s objectives?
 What are your team’s objectives?
Helpful hint: Make sure organizational, team
and personal objectives align

3. 2. Ask questions
 Why are we doing this, that or the other?
 What do we want our clients, customers
and audience to think, feel, believe or do?

4. 3. Listen to data & your intuition
 Does the data support your initial ideas,
thoughts and instincts?
 What isn’t the data telling you?
Helpful hint: The data is a snapshot, not the
complete picture.

5. 4. Take note of what others say
 What are your customers, clients and
audience saying?
 What do your colleagues and your have
team have to say?
 What are your competitors saying?

6. 5. Write IT down
 IT—the strategy, ideas, plan, timeline,
budget, goals—doesn’t exist if IT isn’t
written down
Helpful hint: Getting IT out of your head and
onto paper makes IT real.

7. To learn more about McKinney & Associates, visit www.mckpr.com
McKinney & Associates was founded in 1990 with a commitment to
social justice that has prevailed for nearly 25 years. From the beginning,
McKinney has passionately and skillfully practiced public relations with a
conscience for local, national and international organizations.