This keynote was delivered by Adda Kirkili, Thinkdigital's Regional Head of Business Development, at IAB Serbia's Forum and focuses, among others, on the emergence of Media Convergence, the challenges and opportunities that come with it for advertisers, whereas it offers 7+1 tips for the era of multichannel advertising.

1. Digital Day 2013
One for all, all for one!
The 3 musketeers in the era of convergence

5. In the era of convergence

6. Transformers:
“Dark of the
Moon & the 3
musketeers”

7. Multiscreen is Reality!?
Connected TV is Changing
the Digital & Television Landscape

8. User behaviour is radically changing
Multiscreen is a fact of life in
digital media use
When
they want it
Where
they want it

9. Connectivity via mobile phones
increases engagement
EU: 44%
WE:47%
NE:50%
SE:46%
CEE:40%
40% of CEE users own a
smartphone

10. Media multi-tasking = more active consumers
44%
of CEE users are online
whilst watching TV
EU: 48% WE:58% NE:59% SE:39% CEE:44%
of CEE Internet
users watch TV
online81% EU: 73%
WE:67% NE:81%
SE:65% CEE:81%

11. Video isn’t just
for TV anymore!

13. Global Ad Economy has spoken!
US Major Ad Spending, by Media (Billions)
Global Ad Economy

14. Display
Search
Social
BRANDS ARE TAPPING INTO MULTIDEVICE & CROSS CHANNELS
Mobile

15. Display SearchSocial Mobile

16. VIDEO

17. How do brands & the
advertising market react?
They face challenges when they plan, execute
& optimize across screens

18. How do brands & the
advertising market react?
-There is more data, than information
-Have to make sense of it so as to utilize it

19. Imagine managing your brand message
over TV, PCs, laptops, tablets, mobile phones,
even out-of-home
In real time
Imagine you're not
imagining

20. Even out-of-home ?

21. Ad partnerships Cross TV &
Online

23. Unique Value Proposition
©2013 DG Inc. All rights reserved
Open APIs with
automated data feeds
Unified reporting and
analytics
Industry standard
currency for TV and
online
Robust proprietary
online video data and
metrics
Configurable campaign
monitor alerts
Integrate online, offline
& proprietary data
Easy-to-read
reports
Customizable,
dashboard with
multiple visualizations

24. ©2013 Digital Generation Inc. All rights reserved

25. Something new is on the horizon
Any Spot, Any Screen

26. 7+1 tips to diving into
convergence

27. 1. High Definition Matters
2. Content is King

28. 3. Sharing means Caring

29. 4. Don’t be late to the (3rd) Party

30. 5. Who is & Where is the consumer

31. 6. Don’t Sell Dog Food to Cat People

32.  Optimize on the Fly
7. Optimize on the fly

33. This Screen, That Screen,
Just Make Sure it Works

34. Thank you,
Adda Kirkili
Regional Head of Business Development
Email: addak@thinkdigital.net
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