Mobile Time is Prime Time anytime!

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Is the Mobile Revolution already under way? Is Online something we are? A persistent state of constant connectivity? What do marketers think about Mobile Advertising & what does the near future hold for it?

Enjoy this insightful presentation by Vanina Leka, Sales Director of ThinkDigital in Greece, Cyprus & Albania, which was delivered at Mobile Marketing Conference'14 on July 3.

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Mobile Time is Prime Time anytime!

  1. 1. Are we on the same screen? Anytime is Prime Time with Mobile Vanina Leka Sales Director ThinkDigital
  2. 2. The Internet is shifting to Mobile Source: *IDC, **IC4D 2012 Maximizing Mobile, World Bank, July 2012 - 200 400 600 800 1.000 1.200 1.400 1.600 1.800 2.000 2010 2011 2012 2013 2014 2015 2016 Worldwide smart connected device shipments (M)* Tablets Smartphones Pcs
  3. 3. By 2016 Mobile will be a smart choice 0 500 1000 1500 2000 2500 3000 3500 4000 2011 2012 2013 2014 2015 2016 Feature phones Smartphones Source: Euromonitor International, OMD 1st Greek Mobile Barometer April 2014
  4. 4. 0.7B 0.9B 1.1B 1.2B 1.4B 1.5B 27% 33% 39% 43% 46% 49% 2012 2013 2014 2015 2016 2017 Phone Device Shipments (millions of units) % Mobile User Penetration $9M $16M $25M $36M $47M $60M 2012 2013 2014 2015 2016 2017 47% CAGR Marketers are going Mobile Sources: 1. eMarketer, “The Global Media Intelligence Report,” September 2013.; 2. IDC “Worldwide Smart Connected Device Tracker.” March 2013; 3. eMarketer, “The Global Media Intelligence Report,” September 2013. 128M 191M 236M 281M 319M 352M 2012 2013 2014 2015 2016 2017
  5. 5. GR Mobile Time is Now 6 12 22 32 40 61 63 70 72 72 2010 2011 2012 2013 2014 (Forecast) Smartphone PC/Lap top 6 10 17 30 38 2010 2011 2012 2013 2014 (Forecast) Mobile Internet growth Source: Focus Web ID & Euromonitor Base: Total population, Greece
  6. 6. Where does the time go? Source: eMarketer: Blurred Lines, UK Media Consumption in a Multichannel World, March 2014
  7. 7. Breaking down the numbers
  8. 8. Television time is essentially flat Source: eMarketer: Blurred Lines, UK Media Consumption in a Multichannel World, March 2014
  9. 9. “Traditional” online time is flat, too Source: eMarketer: Blurred Lines, UK Media Consumption in a Multichannel World, March 2014
  10. 10. Mobile: Where the growth is Source: eMarketer: Blurred Lines, UK Media Consumption in a Multichannel World, March 2014
  11. 11. The mobile revolution
  12. 12. Online is no longer somewhere we go, it’s something we are; a persistent state of constant connectivity” Ezra Palmer, eMarketer’s Editorial Director
  13. 13. But this shift is not only numbers Source: eMarketer: Blurred Lines, UK Media Consumption in a Multichannel World, March 2014
  14. 14. The remote control of our lives
  15. 15. From one screen to five: the new way we watch TV
  16. 16. Commercial breaks are no longer the point at which people turn away 73% access their device constantly or very often 78% access their device during the show Reaction 2014, Millward Brown
  17. 17. Facebook is the most visited social media platform while watching live Primetime TV 85% said they visited Facebook more than any other social media platform Source: AdReaction 2014, Millward Brown
  18. 18. “I love to watch TV; sometimes it feels I am not being so productive when doing so… 75%said multitasking when watching a show made them feel productive … so most of the time I am multitasking, while watching TV” Source: AdReaction 2014, Millward Brown
  19. 19. The importance of multiscreen advertising Source: IAB Marketer Percpetions of Mobile Advertising 2013, Ovum.com
  20. 20. Mobile advertising budgets increase the next 2 years Source: IAB Marketer Percpetions of Mobile Advertising 2013, Ovum.com
  21. 21. Marketers are going mobile to connect with their audience Sources: 1. eMarketer, December 2013; 2. Mobile Advertising in Retail: Tracking the Changing Purchase Path.” eMarketer, November 2013. 16% 14% 14% 12% 9% 7% 6% 3% 19% Retail & Restaurants Telecom Finance Entertainment Travel Autos CPG/FMCG Tech Other
  22. 22. Brand awareness the top objective for mobile advertising Source: IAB Marketer Percpetions of Mobile Advertising 2013, Ovum.com
  23. 23. “Nivea Protégé” Nivea’s Sun Block Grand Prix, Mobile Ad, Cannes Festival
  24. 24. Mobile advertising… one word summary Marketers perceive mobile advertising as effective, positive, innovative, growing fast changing and exciting Source: IAB Marketer Percpetions of Mobile Advertising 2013, Ovum.com
  25. 25. Go Mobile & engage with your audience

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