From the Living Room to the Shopping Cart With Roku
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The streaming decade is certainly here, Jeff Katz, Head of Sales in the Central Region at Roku, will share 3 key updates for CPG Marketers from America’s #1 Streaming Platform: Roku Platform Updates, Kroger Precision Marketing Partnership Highlight, CPG Category Trends
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From the Living Room to the Shopping Cart With Roku
- 1. MediaPost: CPG Brand Insider Summit Jeff Katz
- 2. ©2021 Roku Inc. Confidential. 2 Introducing Jeff Journey Highlights Jeff Katz Head of Sales, Central Former Snapchatter, NBC Sports & Big Ten Network What I’m Streaming
- 3. ©2021 Roku Inc. Confidential. 3 3 Key Updates for CPG Marketers Kroger Precision Marketing Partnership CPG Category Growth Roku Platform Updates
- 4. ©2021 Roku Inc. Confidential. 4 Source: Roku Internal Data, 2020 38% of Smart TVs sold in the U.S Streaming Platform
- 5. ©2021 Roku Inc. Confidential. 5 Source: Roku Internal Data, 2020 Continuous streaming growth 0M 1B 2B 3B 4B 5B 6B 7B 8B 9B 10B 11B 12B 13B 14B 15B 16B 17B 0M 5M 10M 15M 20M 25M 30M 35M 40M 45M 50M Q1'14 Q4'14 Q3'15 Q2'16 Q1'17 Q4'17 Q3'18 Q2'19 Q1'20 Q4'20 Active Accounts Streaming Hours
- 6. 6 ©2021 Roku Inc. Confidential. Unlock access to our exclusive first-to-market partnership Roku and Kroger Precision Marketing have partnered to bring shopper data from the #1 grocer in the U.S. to America’s #1 streaming platform. Brands can use this integration for targeting and measurement Source: Roku Internal Data, 2021 60M+ Households analyzed; 1 in 2 U.S. households 96% of sales are tracked through loyalty cards #1 Grocer in the US 51.2M Roku Active Accounts 58.7B Total Hours Streamed | 2020 America’s #1 Streaming Platform
- 7. ©2021 Roku Inc. Confidential. Objective Approach Results 7 Source: KPM, 2020, campaign mid-read A pretzel brand used the Roku + Kroger partnership to drive incremental reach and identify direct impact of campaign. To Reach households likely to purchase snack foods at Kroger grocery stores. Take advantage of Roku’s partnership with Kroger to identify which exposed households purchased at Kroger. Return on Ad Spend (ROAS) more spent on product by HHs exposed on Roku than average Kroger shopper Targeted shoppers on this campaign spend 5x more on the product than the average Kroger shopper 2.5x 68% 5x
- 8. ©2021 Roku Inc. Confidential. 8 Roku has seen category spend increase as CPG brands shift dollars away from traditional channels targeted, data driven channels Source: Roku Internal Data, 2018-2020 CPG Vertical 2018 2019 2020 +64% +127% CPG Category Spend YoY
- 9. ©2021 Roku Inc. Confidential. 9 The unique benefits of Roku advertising Scale Roku is now bigger than any traditional pay TV company Control Combine the scale of TV with data- driven performance Measurement Prove your advertising drives audience or performance outcomes
Editor's Notes
- Highlight especially the right of the graph, talking about the benefit COVID has had on our platform Mention that in Q4 earnings we announced we now have over 51MM active accounts/households on the Roku platform
- 96% of all Kroger in-store sales are tracked through loyalty cards
- There are 3 main advantages to advertising with Roku – 1. Our uncontested scale, 2. The ability to control campaigns with data-driven performance, and 3. The ability to measure audiences and outcomes. Scale: Roku active accounts surpassed total subscriptions of the top cable companies combined and has more ad-supported streaming hours than any other streaming platform. Our scale, combined with our direct audience relationships, enables us to more accurately engage hard to reach audiences, such as cord-cutters, heavy SVOD viewers, and sports viewers, to deliver incremental reach above linear TV. Control: Roku works with you the way you want. Whether it’s as a platform (OneView) or via direct/IO. Or whether it’s data-driven performance for brands. We help you achieve your goals whatever they are. Measurement: Take the guessing out of your campaign performance and prove your advertising drives outcomes. Brands can be confident their media dollars will work harder on Roku than on linear by reaching incremental audiences, achieving greater ad resonance, and driving measurable actions with streamers.