The document discusses the concept of the 'second screen' experience, emphasizing the integration of web and mobile platforms with television. It highlights trends such as social TV and binge viewing, as well as the impact of social media on TV viewership, particularly in sports. Additionally, it notes the importance of live event programming for the future of broadcast and cable TV.

1. Sports Analytics & the Second Screen Experience
Alex Gault, VP Product Development & Client Services

2. What is the “Second Screen”?

4. Create a Destination
Bring all you marketing and advertising together
TV is being complemented by the Web & Mobile, NOT displaced

5. What’s Next: Smart Remote Control

6. Nielsen Cross-PlatformReport ,Q42012
Two Emerging Trends
 Social TV
 Increase in the number of people watching TV shows and
commenting about them
 Catch Up TV and Binge Viewing
 More and more people recording shows and watching them
later
What does this mean for the future of Broadcast & Cable TV?
 Live event programming
 Sports, Awards shows & News

7. What’s Next: Stream Capture ACR

8. What’s Next: Smart Remote Control

12. What’s Next: Smart Remote Control
Social Media Drives TV Viewership

13. In 2012, 7 of the Top 10 TV shows most popular
on Social Media were Sports events

14. Second Screen Engagement: UK Trends
Sky Network Research,Sept 2012

15. 5 Days Before the Super Bowl

16. What’s Next: Smart Remote Control

17. What’s Next: Smart Remote Control
Social Activity per Minute

18. What’s Next: Smart Remote Control

20. What’s Next: Smart Remote Control

21. What’s Next: Smart Remote Control

24. Mobovivo Second Screen Apps
AXS TV Fights
The Race
(Hollywood Reporter)
Soccer (ESPN)
Hannibal (Sony)

26. Alex Gault
Mobovivo
www.mobovivo.com
alex@mobovivo.com