This presentation was delivered by Odysseas Ntotsikas, Founder & Managing Director of the ThinkDigital Group, at the Open Coffee session that took place on June 28 in Athens, Greece. Open Coffee Club Greece and its meetings are the point of reference for the greek startup community.

1. “The Entrepreneurial Mythology
and how we built a multinational Group
without it!”
Odysseas Ntotsikas, Founder & MD

2. Be the best in Connecting Brands
to Consumers in Emerging Markets!

3. Selling Marketing Shovels & Picks
to the Gold Miners in Emerging Markets

4. Digital Advertising Value Chain
ConsumerTouchpointEnablerAgencyAdvertiser
100% 15% - 35% 10% - 30% 75% - 45%

6. #1
“VC Money”

7. #2
“B2C”

8. #3
“Go Global”

9. #4
“Innovation
=
revolution”

10. #5
“Innovation
=
technology”

11. #6
“Who Wants to
be Millionaire?”

12. #7
“Focus”

13. #8
“Battleground”

14. #9
“Work-Life
Balance”

15. #10
“Gurus”

16. odysseasn@thinkdigitalgroup.net