Ooyala publishes Global Video Index reports every quarter that highlights global video viewing trends from 220 million users in nearly every country in the world, amounting to 3.5+ billion analytics a day. Our most recent, Q4 2014 Global Video Index Report showed that mobile & tablets accounted for more than 1/3 of ALL online viewing. As mobile becomes the go-to screen for TV viewing, there are still many unknowns from broadcasters & publishers about what happens when mobile accounts for 50% of all online viewing? What about 75%? This graphic likens the growth of mobile TV to the Wild West and the factors that publishers and broadcasters should consider to be prepared for mobile-mind TV viewing audiences.

1. THE WILD WEST
OF MOBILE VIDEO
PRESENTED BY

2. Originally coined in the 1800s
to encourage westward expansion in the U.S.,
it has become synonymous with
uncharted territory and opportunity.
‘‘Go West, young man.’’

3. NEARLY 87 MILLION
SMARTPHONE VIEWERS IN 2014
6.1 BILLION
WORLDWIDE SMARTPHONE
SUBSCRIPTIONS BY 2020
Just as westward expansion
had wild unknowns,
so does the future of TV
as millions of viewers
migrate from the living room
to mobile devices.

4. MOBILE VIDEO TRAFFIC WILL INCREASE
TENFOLD AND CONSTITUTE 55%OF
MOBILE DATA TRAFFIC BY 2020
MOBILE VIEWING HAS EXCEEDED
400% GROWTH
IN TWO YEARS
Broadcasters and publishers will have unmatched opportunities
and viewers can tap into all new experiences
as we see continued growth in the new frontier:
the Wild West of Mobile Video.

5. This trend will increase as
viewers’ behaviors and advertisers
continue to shift to the mobile frontier.
IN Q3 2014, VIDEO AD VIEWS ON SMARTPHONES
AND OTT DEVICES SKYROCKETED BY 77%
AND 208%YEAR-OVER-YEAR

6. CBS, HBO, Dish and others have gone all-in
with mobile streaming offerings.
Expect more premium content providers
to enter the space—
All vying for the multi-billion dollar gold rush.
$32.6B
MOBILE AD REVENUE IN 2018

7. From social media and news apps to
streaming video on-demand offerings,
viewers’ options are endless.
OVER 1 BILLIONTV APP USERS
ON SMARTPHONES IN 2017
YOUTUBE CEO SUSAN WOJCICKI CONFIRMED
50%OF YOUTUBE TRAFFIC COMES FROM MOBILE

8. IT WOULD TAKE 5 MILLION YEARS
TO WATCH THE AMOUNT OF VIDEO THAT
WILL CROSS GLOBAL-IP NETWORKS IN 2018
And endless options means abundant content.
Content providers need to personalize every experience,
pushing content to the viewer to rise above the noise.
Not having content recommendation support
will be like bringing a knife to a gunfight.

9. TV behaviors have changed.
Viewers are turning to the right screen for
the right content at the right time of day—
and staying there longer than ever.
48% OF TIME SPENT ON MOBILE
IS WITH LONG FORM CONTENT

10. Even in uncharted territory, one thing is certain:
The “Wild West” of mobile will become tamed,
industrialized, and a land of opportunity for TV.
If there’s one piece of advice for
broadcasters and publishers, it’s:
‘‘Go mobile, young man...
Go mobile.’’

11. Sources
http://www.emarketer.com/Article/Mobile-Videos-Growing-Audience-Lures-Advertiser-Investment/1009881
http://www.ericsson.com/res/docs/2014/ericsson-mobility-report-november-2014.pdf
http://go.ooyala.com/wf-video-index-q3-2014
http://www.thestreet.com/story/12955225/1/
tv-trends-video-ad-views-on-smartphones-and-ott-devices-skyrocketed-in-past-year.html
http://www.businessinsider.com/mobile-social-drive-us-advertising-2014-9
http://blogs.indiewire.com/shadowandact/
showtime-stand-alone-offering-will-fairly-definitively-be-seen-in-2015-says-ceo-20141105
http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/
white_paper_c11-520862.html
http://www.ecommercetimes.com/story/79701.html
http://www.reelseo.com/youtube-mobile-traffic-50-per-cent/
http://graphics8.nytimes.com/packages/pdf/technology/cisco-mobile-forecast.pdf