"How to Make TV Apps Work" 10 rules for Connected Tv apps developmentJavier Lasa
"Short, bright and to the point, great presentation." GIGAOM "How to Make TV Apps Work" NEW TEE BEE
APPMARKET "Javier Lasa has created a brilliant visual starter kit for anyone interested in TV App development
connected Tv developers guide
"
Mobile World Congress 2014 - Key TakeawaysHavas Media
This year at the MWC, manufacturers, telcos and content providers all seemed to share a common goal: to bring technology and Internet access to every corner in the world. Beyond the bigger and better screens, faster processors, and integration of new functionalities in mobile devices, there was a notable shift in focus from high-end devices to less expensive and more accessible technology.
This document contains the five key areas of focus for 2014 in the mobile industry.
[ See live footage from Mobile World Congress at http://www.youtube.com/watch?v=_dyLKbZxMNo ]
"How to Make TV Apps Work" 10 rules for Connected Tv apps developmentJavier Lasa
"Short, bright and to the point, great presentation." GIGAOM "How to Make TV Apps Work" NEW TEE BEE
APPMARKET "Javier Lasa has created a brilliant visual starter kit for anyone interested in TV App development
connected Tv developers guide
"
Mobile World Congress 2014 - Key TakeawaysHavas Media
This year at the MWC, manufacturers, telcos and content providers all seemed to share a common goal: to bring technology and Internet access to every corner in the world. Beyond the bigger and better screens, faster processors, and integration of new functionalities in mobile devices, there was a notable shift in focus from high-end devices to less expensive and more accessible technology.
This document contains the five key areas of focus for 2014 in the mobile industry.
[ See live footage from Mobile World Congress at http://www.youtube.com/watch?v=_dyLKbZxMNo ]
How Mobile Marketing/Social Media Can Help Health Care Recruiters Fill PositionsPurplegator
Targeted mobile and social media advertising continue to evolve in 2014, allowing health care industry recruitment executives the ability to target their marketing budgets to reach exactly the candidates they are seeking to fill open positions.
Billions of dollars are spent to engage developers in platforms, tools and services. As the Internet of Things brings computing to every object, from the most mundane to the most sophisticated, a new wave of developer tools is arriving. Developers are such an important audience, so it’s only right that managers of developer products and services should have proper developer marketing tools. This report offers one such marketing tool: a proven, state-of-the-art segmentation model for IoT developers.
We take a deep-dive into how the segmentation model can help you to optimize the value proposition of your developer product, create messaging and outreach that resonates with developers, and find or create the type of developer you need, migrating them from adjacent areas of development. The key question asked is: how can you effectively target IoT developers, by fine-tuning your developer product and communication to the specific needs of the developers you are most interested in? We also discuss the professionalization of IoT, and how attitudes of new IoT developers will evolve over time.
2014 has seen mobile becoming the first screen ahead of television in some markets. The largest brands have entered the app stores but are now willing to understand better what value each user brings post install.
How to make the most of mobile and optimise performance on that channel? What can brands learn from mobile gaming companies, pioneers of the mobile UA? What will be the most significant trends for 2015?
File download at: www.visionmobile.com/product/mobile-megatrends-2014/
Mobile Megatrends is an annual report that identifies and explains the latest trends in the mobile industry and their future impact. The Megatrends reports draw on the knowledge base from tens of graphs, data points and insights based on VisionMobile research.
This, 5th annual report, focuses on how the mobile industry keeps reinventing itself and presents the fundamental business model changes behind the apps phenomenon, the evolution of mobile ecosystems and the future of HTML5 vs. native.
The UBER Effect: How to Compete in the New Business OrderVIVALDI
"How to compete in our new world of disruption?
Vivaldi Founder and CEO Erich Joachimsthaler gave a keynote address at the Brand Week Istanbul festival on November 9, 2016 during which he outlined how to stay ahead of what he calls the “Uber effect.” He reminds us that it is not just technology that matters. What matters is how consumers have adopted technology, and the pace with which they have adopted technology. It has created a new consumer—the empowered consumer and always-on consumer. Erich highlights how marketers can succeed in this environment and how to approach innovation, build strong brands and connect with customers in meaningful ways.
Vivaldi is a global strategy firm helping companies address their toughest challenges in driving growth with expertise in brand strategy, innovation, design and cultural transformation. For more information about Vivaldi, visit our website: http://vivaldigroup.com/ "
Globalisation 2.0 - How digital is crushing industry boundariesSlashData
Globalisation 2.0: How digital is crushing industry boundaries
The incumbents from Apple to Xiaomi are redefining globalisation using experiences, business models and products that break industry boundaries. Andreas, VisionMobile’s CEO & Founder reveals how ecosystems are now competing not only on apps but on experience roaming; how cross-industry business models can compete unfairly and evade regulation; and how platform-first products are now the baseline for success.
Go to Market Plan for new OTT players in IndiaSuman Mishra
A sketch on "Go to Market" plan for new OTT players in India . Could be also replicated to e-commerce portals. Essentially the next battle FOR advertisers is going to be BETWEEN OTT (social media) and E-commerce players - and the battle arena would be ON the mobile
This is a sample of our IoT Wearables Landscape 2015 Premium Report, which deconstructs the 3 types of wearables platforms that support developers in their quest, and showcases a leaderboard of the top smartwatch platforms.
The report is based on the largest-ever IoT developer survey, including 670+ wearables developers.
Read more VisionMobile reports here: http://www.visionmobile.com/product
Why Digital Connectivity Matters to B2B CompaniesVIVALDI
"On February 28th, executives from leading B2B enterprises gathered at SAP’s headquarters outside Philadelphia for a Jam Session with ISBM. The theme of the conference was certainly cautionary, if not foreboding: “Disrupt or Be Disrupted.” But there were plenty of hopeful insights to glean from the day’s workshop, especially in the keynote address from Vivaldi’s own founder and CEO Erich Joachimsthaler.
Vivaldi is a global strategy firm helping companies address their toughest challenges in driving growth with expertise in brand strategy, innovation, design and cultural transformation. For more information about Vivaldi, visit our website: http://vivaldigroup.com/ "
Discover our New Belgian Edition (v2) of our Guide to Convergent Out-of-Home.
Enjoy and don't hesitate to share it!
For further information, don't hesitate to contact valerie.decoster@posterscope.com
Cloud Developer Segmentation Report by VisionMobileSlashData
Cloud computing has emerged from its back-end, client/server, roots, to create paradigms of its own. Processing on demand enables disruptive competitors to capitalise on success, without the huge investments they would once have needed, and standardised platforms are making Cloud development easier than ever before.
Cloud developers have a broad range of skills, making categorisation by technology or target all but useless, so at VisionMobile we divide developers in to eight segments, based on what they want to achieve rather than the tools they use to achieve it. In this report we look in detail at the Cloud developer communities, seeing motivations map to tools and business models, providing an insight into what applications they are creating and how they are creating them.
Second screen advertising: Correlation between Television and Digital Landsca...MOCA Interactive
Vuoi ricevere i prossimi contenuti e slide? Iscriviti alla newsletter. È gratis. :) bit.ly/mocanewsletter
"Correlation between Television and Digital Landscape in Italy". The presentation presented by Marco Ziero (MOCA Interactive) during 2014 edition of iMetrics (Moscow, Russia). The topic is the second screen and the goal is to share some insights and best practices about how to get the most out of second screen phenomenon. MOCA presented some opportunities for companies through a research and a case study. The research want to answer the question "Do the brands that invest on TV know that they are talking to potential/acquired customers constantly running into the customer journey?". The case study is about a digital advertising campaign synchronized with television campaign. The key concept of the presentation is the customer journey. The suggestion is that all channels (online and offline) should work together. In the end, three trends: TV sync, audio fingerprinting/watermarking (e.g. Shazam), user account.
Presentation from Doug Robinson, CEO of Fresh Digital Group, for Producers Guild of America New Media Council East event, 'Television Extended: Producing for the 2nd Screen,' at The New School, Monday, October 6, 2014
How Mobile Marketing/Social Media Can Help Health Care Recruiters Fill PositionsPurplegator
Targeted mobile and social media advertising continue to evolve in 2014, allowing health care industry recruitment executives the ability to target their marketing budgets to reach exactly the candidates they are seeking to fill open positions.
Billions of dollars are spent to engage developers in platforms, tools and services. As the Internet of Things brings computing to every object, from the most mundane to the most sophisticated, a new wave of developer tools is arriving. Developers are such an important audience, so it’s only right that managers of developer products and services should have proper developer marketing tools. This report offers one such marketing tool: a proven, state-of-the-art segmentation model for IoT developers.
We take a deep-dive into how the segmentation model can help you to optimize the value proposition of your developer product, create messaging and outreach that resonates with developers, and find or create the type of developer you need, migrating them from adjacent areas of development. The key question asked is: how can you effectively target IoT developers, by fine-tuning your developer product and communication to the specific needs of the developers you are most interested in? We also discuss the professionalization of IoT, and how attitudes of new IoT developers will evolve over time.
2014 has seen mobile becoming the first screen ahead of television in some markets. The largest brands have entered the app stores but are now willing to understand better what value each user brings post install.
How to make the most of mobile and optimise performance on that channel? What can brands learn from mobile gaming companies, pioneers of the mobile UA? What will be the most significant trends for 2015?
File download at: www.visionmobile.com/product/mobile-megatrends-2014/
Mobile Megatrends is an annual report that identifies and explains the latest trends in the mobile industry and their future impact. The Megatrends reports draw on the knowledge base from tens of graphs, data points and insights based on VisionMobile research.
This, 5th annual report, focuses on how the mobile industry keeps reinventing itself and presents the fundamental business model changes behind the apps phenomenon, the evolution of mobile ecosystems and the future of HTML5 vs. native.
The UBER Effect: How to Compete in the New Business OrderVIVALDI
"How to compete in our new world of disruption?
Vivaldi Founder and CEO Erich Joachimsthaler gave a keynote address at the Brand Week Istanbul festival on November 9, 2016 during which he outlined how to stay ahead of what he calls the “Uber effect.” He reminds us that it is not just technology that matters. What matters is how consumers have adopted technology, and the pace with which they have adopted technology. It has created a new consumer—the empowered consumer and always-on consumer. Erich highlights how marketers can succeed in this environment and how to approach innovation, build strong brands and connect with customers in meaningful ways.
Vivaldi is a global strategy firm helping companies address their toughest challenges in driving growth with expertise in brand strategy, innovation, design and cultural transformation. For more information about Vivaldi, visit our website: http://vivaldigroup.com/ "
Globalisation 2.0 - How digital is crushing industry boundariesSlashData
Globalisation 2.0: How digital is crushing industry boundaries
The incumbents from Apple to Xiaomi are redefining globalisation using experiences, business models and products that break industry boundaries. Andreas, VisionMobile’s CEO & Founder reveals how ecosystems are now competing not only on apps but on experience roaming; how cross-industry business models can compete unfairly and evade regulation; and how platform-first products are now the baseline for success.
Go to Market Plan for new OTT players in IndiaSuman Mishra
A sketch on "Go to Market" plan for new OTT players in India . Could be also replicated to e-commerce portals. Essentially the next battle FOR advertisers is going to be BETWEEN OTT (social media) and E-commerce players - and the battle arena would be ON the mobile
This is a sample of our IoT Wearables Landscape 2015 Premium Report, which deconstructs the 3 types of wearables platforms that support developers in their quest, and showcases a leaderboard of the top smartwatch platforms.
The report is based on the largest-ever IoT developer survey, including 670+ wearables developers.
Read more VisionMobile reports here: http://www.visionmobile.com/product
Why Digital Connectivity Matters to B2B CompaniesVIVALDI
"On February 28th, executives from leading B2B enterprises gathered at SAP’s headquarters outside Philadelphia for a Jam Session with ISBM. The theme of the conference was certainly cautionary, if not foreboding: “Disrupt or Be Disrupted.” But there were plenty of hopeful insights to glean from the day’s workshop, especially in the keynote address from Vivaldi’s own founder and CEO Erich Joachimsthaler.
Vivaldi is a global strategy firm helping companies address their toughest challenges in driving growth with expertise in brand strategy, innovation, design and cultural transformation. For more information about Vivaldi, visit our website: http://vivaldigroup.com/ "
Discover our New Belgian Edition (v2) of our Guide to Convergent Out-of-Home.
Enjoy and don't hesitate to share it!
For further information, don't hesitate to contact valerie.decoster@posterscope.com
Cloud Developer Segmentation Report by VisionMobileSlashData
Cloud computing has emerged from its back-end, client/server, roots, to create paradigms of its own. Processing on demand enables disruptive competitors to capitalise on success, without the huge investments they would once have needed, and standardised platforms are making Cloud development easier than ever before.
Cloud developers have a broad range of skills, making categorisation by technology or target all but useless, so at VisionMobile we divide developers in to eight segments, based on what they want to achieve rather than the tools they use to achieve it. In this report we look in detail at the Cloud developer communities, seeing motivations map to tools and business models, providing an insight into what applications they are creating and how they are creating them.
Second screen advertising: Correlation between Television and Digital Landsca...MOCA Interactive
Vuoi ricevere i prossimi contenuti e slide? Iscriviti alla newsletter. È gratis. :) bit.ly/mocanewsletter
"Correlation between Television and Digital Landscape in Italy". The presentation presented by Marco Ziero (MOCA Interactive) during 2014 edition of iMetrics (Moscow, Russia). The topic is the second screen and the goal is to share some insights and best practices about how to get the most out of second screen phenomenon. MOCA presented some opportunities for companies through a research and a case study. The research want to answer the question "Do the brands that invest on TV know that they are talking to potential/acquired customers constantly running into the customer journey?". The case study is about a digital advertising campaign synchronized with television campaign. The key concept of the presentation is the customer journey. The suggestion is that all channels (online and offline) should work together. In the end, three trends: TV sync, audio fingerprinting/watermarking (e.g. Shazam), user account.
Presentation from Doug Robinson, CEO of Fresh Digital Group, for Producers Guild of America New Media Council East event, 'Television Extended: Producing for the 2nd Screen,' at The New School, Monday, October 6, 2014
Opportunities in Digital Video and Social Media: Reach and engage your audien...Adknowledge
Adknowledge's CEO Ben Legg and Amit Wjuniski, Country Manager of Brazil, will help you think through how to move some of your TV advertising budget into digital video, plus how to reach and engage with your audience via social media.
Presented at MMA LATAM Forum in Sao Paulo Brazil on September 23, 2014 as part of the MMA Global series.
Key OTT (Over-The-Top) Market Trends in 2015 by Michael Ritchie.
In broadcasting, over-the-top content (OTT) refers to delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content. The Internet provider may be aware of the contents of the Internet Protocol packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content.
Consumers can access OTT content through internet-connected devices such as desktop and laptop computers, gaming consoles (such as the PlayStation 4, WiiU, and Xbox One), set-top boxes (such as the Roku), smartphones (including Android phones, iPhones, and Windows phones), smart TVs (such as Google TV), and tablets.
Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to innovative—this report highlights the potential here for brands, with examples to illustrate.
Userfarm - Video Production and Video CrowdsourcingBruno Pellegrini
Userfarm introduction to the Social Case History Forum 2014 in Milan (SCHF 2014) with relevant data about video production industry, video marketin strategy and video crowdsourcing solutions.
This is an article about the cost of developing a video streaming app. It discusses the factors that affect the cost, such as the features included and the platform, The cost of developing a video streaming app depends on a number of factors, including the features included, the platform, and the complexity of the app. The article also provides tips on how to reduce the cost, such as building a minimum viable product (MVP) first.
3. 3
Martin Price
‣ 15+ years as Product Executive leading product management, UX,
design, content & operations teams for large corporations & start-ups,
also entrepreneur and startup founder
‣ Currently Sr Director Mobile Products @ OpenX experienced
leading product strategy and working with CEO and exec teams at
Yahoo! (8 Yrs), IAC, & top tier VC investors (Shasta, Clearstone+) at
Geodelic
‣ Experience building compelling consumer experience for web,
mobile & tablet devices and launching in global markets
‣ Experience building successful scalable ad tech products and API
services at scale & integrating with partners industry globally
‣ Industry speaker & panelist on mobile at Mobile World Congress,
Techcrunch Disrupt, VentureBeat Mobile Summit (invite only), CTIA,
MobileBeat, AppNation, AppsWorld, Silicon Beach Fest + more
‣ Writing book entitled “No Such Thing As Done! - Designing and
managing iterative mobile products for the attention deficit
generation”
4. 4
Some wins
‣ Lead global rollouts of products in 24+ markets at Yahoo! in both
Consumer space (yahoo.com homepage, my y! & toolbar) & Ad tech space
(video ad products & rich media) incl. patents granted for Toolbar
innovations at Yahoo!
!
‣ Created a mobile cloud services and product innovation startup up called
Productsy and took it from $0 to $1m revenue in 1 year with $0 funding
!
‣ Built one of first local mobile advertising platforms in the industry at IAC
and launched with Pandora, Urbanspoon and others as top 10 network in
2010
!
‣ Lead the release of multiple product innovations at OpenX incl. new SDK’s,
Video & the first Native Advertising Exchange in Barcelona at Mobile World
Congress
6. US Mobile Video Audience
The number of people watching video on a smartphones (ages 2 and up) in the first quarter reached
103.5 million, up from 89.7 million in the year-earlier period.
16%
103.5
Source: MediaPost News, Mobile Marketing Daily
89.7 Million
Million
Q1 2013 Q1 2014
7. Mobile web & app usage
The number of people using the mobile Web
or any app on a smartphone app in the first
quarter went up 22% in the last year, from
almost 122 million to 149 million.
122 million
149 million
22%
Avg. monthly viewing time
Average monthly time spent per user
viewing mobile video grew was one hour,
37 minutes, up 23% from 1:11 a year ago.
2013
2014
1:37 mins
1:11 mins
Source: MediaPost News, Mobile Marketing Daily
10. ‣ Zero-TV Households: Younger audiences have a higher propensity to
live in zero-TV environments. They've either cancelled cable
subscriptions ("cord-cutters") or never adopted traditional pay TV
("never cords"). Instead, they stream or download video to a variety of
Internet connected devices. Nielsen, which began to track zero-TV
homes this year, says 44 percent of the estimated 5 million zero-TV
U.S. households are 34 and younger.
‣ Second Screen: This terms refers to the simultaneous use of a mobile
device or PC while watching TV. Sometimes this activity is related to
what's happening on the main screen, but often it's not. For
millennials, second-screen behavior is simply second nature. Forty-one
percent or more of audiences aged 14 to 29 routinely text or
browse the Web while watching TV, according to
the Deloitte survey cited earlier. Across age groups, the average is
closer to 25 percent.
‣ Mobile-centric: Millennial audiences were far more likely than the
average U.S. consumer to routinely rely on the tablet or smartphone
as their consumption device for movies and TV shows, according to
the same survey. Twenty-eight percent of video audiences aged 24 to
29 said they watched TV shows on their smartphone or mobile device
weekly or every day, compared to only 4 percent of Baby Boomers
aged 47 to 65.
13. Ad Formats
29
Multiple Formats
MAKING SENSE OF EVERYTHING
Marketplace Names Definition Type
Pre-roll, mid-roll, post-roll, interstitial,
ad skip, Ad Selector, Innovid iRoll
VIDEO ADS in the video stream Linear
Lower Third
DISPLAY ADS overlaid on the video
stream Overlay
300x250 display Ads ALONGSIDE video stream Companion
Rich Media
VIDEO ADS delivered in banner
space Standalone
Branded Entertainment
Standalone brand or product VIDEO
ADVERTORIAL or entertainment Native
Google Video AdSense VIDEO ADS via text rollover In-Text
Console/Connected TV Interactivity Digital interactivity on TV platform TV Platform
Consumer Opt-In Choose your own ad or ad skipping Ad Selector
14. Video Standards & Examples
!
Vsuite Overview https://www.youtube.com/watch?v=1bBV0JWLZUU
!
VAST
Sample 2.0 Tags
http://demo.tremorvideo.com/proddev/vast/vast_inline_linear.xml
http://ad3.liverail.com/?
LR_PUBLISHER_ID=1331&LR_CAMPAIGN_ID=229&LR_SCHEMA=vast2
!
VPAID
http://www.iab.net/guidelines/508676/digitalvideo/vsuite/vpaid
VPAID ad examples https://www.youtube.com/watch?
feature=player_embedded&v=8vIiUQyfZEk
!
VAST 2.0 non linear VPAID http://static.openvideoads.org/examples/ova.jwplayer.5x/
examples/pages/ad-servers/adotube/example04.html
!
VMAP
http://www.iab.net/guidelines/508676/digitalvideo/vsuite/vmap
!
!
!
16. Interstitial Video Ads
•Video interstitial ads are enabled for
in-app inventory
!
•Available for direct sold campaigns in
Ad Server
!
•Enables core functionality for video
!
•In-built Video Player for app
developers to utilize ensures video ads
can be played and tracked seamlessly
!
•Video tracking
17. Pre / Mid / Post Roll Video
Pre Roll
Content Mid Roll Content Post Roll
18.
19. In-feed Video
•Native in-feed video in your
native apps including auto play
video
!
•Simply add premium video in the
stream or feed of your app with a
couple of lines of code (SDK 2.5
and above)
!
•Utilizes bundled native video
player so no extra coding
required
•
Integrates into the Native Ad
Exchange directly for
monetization
!
•Ad creative via VAST tag